Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Tequila Don Julio has launched a limited edition Tequila Don Julio Primavera, originally set for spring 2022, ahead of schedule for summer 2021. With only 15,000 cases available, this new offering is a Reposado finished in orange wine casks, delivering a smooth, citrus-inspired taste. Priced at $99, it is aimed at summer celebrations, complementing events like rooftop gatherings. The brand encourages responsible consumption and promises a return of the product in spring 2022.
SIA Scotch Whisky has launched The Entrepreneurial Spirit Fund, a new initiative aimed at supporting multicultural entrepreneurs who have historically received only 2% of venture capital in the U.S. The fund will distribute $250,000 in grants, offering $10,000 each to 25 business owners who self-identify as people of color. This program, spearheaded by founder Carin Luna-Ostaseski and activist Wilmer Valderrama, also provides mentorship opportunities. Applications are open until August 10, 2021, with grant recipients announced by September 14, 2021.
Captain Morgan is partnering with Major League Soccer to promote safe travel for fans this Fourth of July weekend. MLS fans aged 21 and over in Austin, Minneapolis/St. Paul, and Nashville can receive up to $70 in rideshare credits for rides to and from stadiums during select matches. This initiative aims to enhance safety and enjoyment for attendees. The vouchers are available while supplies last and are valid only during game days, from 3 PM to 11:59 PM local time.
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Seagram's 7 Crown American Blended Whiskey has launched the "Keep the Dive Alive" campaign in partnership with comedian Iliza Shlesinger to support small businesses and dive bars nationwide. Running until July 24, the initiative will donate $7 for every share of campaign content on social media, up to $77,000, benefiting Main Street Alliance. As dive bars face challenges from the past year, this campaign aims to encourage patronage and provide financial relief. The main video content will premiere on July 7 to celebrate National Dive Bar Day.
Smirnoff has launched its new campaign, "Get Your Pink On", introducing a line of Pink Lemonade products in vodka, flavored malt beverage, and hard seltzer formats. Celebrating National Pink Day, Smirnoff emphasizes fun and nostalgia, featuring events in major cities and pink flamingo-themed promotions. The lineup includes Smirnoff Pink Lemonade Vodka at $11.99 for 750ml and Smirnoff Ice Pink Lemonade at $8.99 per 6-pack. The campaign aims to inspire consumers to enjoy the summer with Pink Lemonade cocktails while promoting responsible drinking.
On June 17, 2021, Diageo announced its initiative to celebrate Juneteenth through its brands CÎROC, Crown Royal, and Tequila Don Julio. Partnering with Ghetto Gastro and Equator, the company produced a film that highlights Black culture and storytelling. As part of their commitment to inclusivity, Diageo also pledged $10 million for endowments at 25 HBCUs to support Black students. The campaign aims to preserve cultural traditions and engage communities in meaningful celebrations, reinforcing that African American history is integral to American history.
On June 16, 2021, Diageo became the NFL's first Official Spirits Sponsor, marking a significant milestone for the brand. The multiyear partnership emphasizes fan engagement through various activation opportunities and responsible drinking programs. Diageo, home to brands like Crown Royal and Smirnoff, will integrate its offerings into major NFL events, including the Super Bowl and NFL Honors. This collaboration enhances Diageo's existing presence in the NFL, with 12 team and stadium deals already in place, showcasing their commitment to responsible drinking initiatives and sports marketing.
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Angel City Football Club (ACFC) has partnered with Jane Walker, representing Johnnie Walker's dedication to gender equality, making it the first exclusive spirits partnership in sports for Jane Walker. This initiative celebrates women who have achieved significant milestones and aims to produce content highlighting ACFC's historic accomplishments. As part of the partnership, a portion of sponsorship value will support women entrepreneurs, with the first grant awarded to MODEFYwear. ACFC will debut in the National Women's Soccer League in Spring 2022.