Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Austin FC, Major League Soccer's 27th club, has signed a multi-year sponsorship deal with Diageo North America, reinforcing its commitment to soccer in the U.S. and the Austin community. The agreement establishes Captain Morgan as an Official Partner and names the East Club hospitality area at Q2 Stadium as The Captain Morgan Club. This facility will offer a unique indoor-outdoor experience for fans during matches. Diageo, the exclusive spirits partner of Q2 Stadium, plans to conduct various community activities throughout Central Texas, aiming to enhance the gameday experience for all supporters.
Diageo North America is investing approximately $80 million to expand its manufacturing capabilities in the Ready-to-Drink (RTD) sector by installing two can lines in Plainfield, Illinois. The new facility, occupying 225,000 square feet, will produce over 25 million cases of RTDs annually, including popular brands like Smirnoff and Crown Royal. The project is expected to create 50 full-time jobs and enhance operational synergies with existing sites. Diageo's expansion aims to meet the growing consumer demand for convenient RTD formats.
On March 16, 2021, CÎROC and Sean 'Diddy' Combs launched CÎROC Summer Citrus, a limited-edition vodka infused with natural orange and citrus flavors. This gluten-free spirit aims to enhance summer celebrations with a vibrant cocktail experience. Retailing at $33.99, it is available nationwide while supplies last. The launch is part of CÎROC's initiative to inspire community celebrations. Sean Combs promotes it as the 'perfect complement' for summer gatherings, alongside easy cocktail recipes to enjoy with friends and family.
The USBG World Class, sponsored by Diageo, is launching its first fully digital bartending competition from March 29 to April 6, 2021. This year, 50 top U.S. bartenders will compete through four unique challenges to win the chance to represent the U.S. at the Global Finals in Madrid, Spain. The event will feature educational panels, a mentorship program, and interactive cocktail-making experiences, showcasing Diageo's commitment to supporting the hospitality industry during COVID-19. Diageo has donated $2 million to USBG Foundation's COVID-19 relief efforts, assisting over 32,000 bartenders.
Crown Royal has launched three new ready-to-drink cocktails in a can, targeting both whisky lovers and cocktail enthusiasts. With flavors like Washington Apple, Whisky & Cola, and Peach Tea, these cocktails offer a premium drinking experience at home. Priced at $14.99 for a 4-pack and $3.99 per single can, the new offerings are available nationwide, appealing to consumers aged 21 and over. Crown Royal emphasizes ease and quality, aligning with the growing trend for convenient drinking options.
Ketel One Botanical Vodka Spritz has launched in over 20 states after a successful limited release in September 2020. The ready-to-drink cocktail is designed for mindful consumers, featuring no carbs, no added sugar, and only 73 calories per serving. Crafted by the Nolet family, it combines Ketel One Vodka with sparkling water and natural botanicals, available in three flavors: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. The suggested retail price is $14.99 for a 4-pack. Popular among consumers and influencers, the Spritz reflects a growing trend in convenient alcoholic beverages.
The Crown Royal brand is celebrating Black Heritage Month with the launch of a limited-edition pack inspired by the film Coming 2 America. Designed by Oscar-winning costume designer Ruth E. Carter, the pack features a unique purple and gold stitched bag and collector's packaging, emphasizing themes of royalty and Black excellence. Crown Royal aims to uplift the Black community through this initiative, pairing it with a content series featuring actor Rotimi discussing the film's cultural impact. The pack is set to premiere alongside the movie on March 5, 2021.
In a bid to support Black women entrepreneurs, Smirnoff announced a partnership with SideBarre to offer complimentary virtual barre classes, commencing March 3. The initiative aligns with Smirnoff's $500k commitment to the Black community, contributing $50,000 to Black Girl Ventures. The classes will feature celebrity guests like Laverne Cox and include a Q&A and cocktail mixing session. Smirnoff also launched the new Zero Sugar Infusions Lemon & Elderflower variant, aligning with growing consumer preference for sugar-free options.
CÎROC Ultra-Premium Vodka, in collaboration with Sean "Diddy" Combs and art curator Jordan "Love Watts" Watson, launches the latest iteration of #CIROCStands. This initiative features murals by local Black artists in major cities like Atlanta, Los Angeles, New York City, and Miami, celebrating Black excellence. The murals narrate the stories of notable Black figures in entertainment and cuisine. Additionally, CÎROC is donating to The Black Artists + Designers Guild to foster an inclusive creative culture.
On February 16, 2021, Baileys launched Baileys Deliciously Light, a new product featuring 40% less sugar and calories compared to Baileys Original Irish Cream. This lighter option retains the beloved flavor profile, combining Irish cream, whiskey, and rich flavors. The product is available nationwide at a suggested retail price of $24.99 for a 750mL bottle. Baileys also offers specially curated Light Break packages through Cocktail Courier. Neil Patrick Harris promotes the product, emphasizing the importance of taking time for oneself.