Sip, Set, Celebrate: The Cocktail Collection Toasts the Season With the New Ketel One Lemon Drop Martini and Whimsical Tablescape Kits

Rhea-AI Summary

Diageo (DEO) brand The Cocktail Collection launched the new Ketel One Lemon Drop Martini on Nov 5, 2025, a ready-to-serve cocktail available nationwide in two sizes: 350 mL (SRP $13.99) and 750 mL (SRP $25.99) with an average ABV of 18.1%. The release is paired with four exclusive holiday tablescape rental kits from Hestia Harlow—kits start at $44 per setting—each themed to a signature serve (Lemon Drop, Espresso Martini, Crown Royal Black Cherry Whisky Sour, Bulleit Old Fashioned). The Lemon Drop is described as the ninth product in the lineup and timed with a reported 27% YoY increase in Lemon Drop searches.

Positive

• Retail pricing listed: 350 mL $13.99 and 750 mL $25.99
• Average ABV 18.1% disclosed for the Lemon Drop Martini
• Product rollout nationwide in two sizes, enabling broad retail placement
• Tablescape kits start $44 per setting, pairing product with experiential rental revenue

Negative

• None.

News Market Reaction

+0.90%

29 alerts

+0.90% News Effect

-2.8% Trough in 4 hr 24 min

+$466M Valuation Impact

$52.24B Market Cap

0.3x Rel. Volume

On the day this news was published, DEO gained 0.90%, reflecting a mild positive market reaction. Argus tracked a trough of -2.8% from its starting point during tracking. Our momentum scanner triggered 29 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $466M to the company's valuation, bringing the market cap to $52.24B at that time.

Data tracked by StockTitan Argus on the day of publication.

In partnership with Hestia Harlow and James Beard Award-Winning Chef, Sophia Roe, The Cocktail Collection effortlessly transforms holiday hosting into an experience that is equal parts style, spirit, and surprise

NEW YORK, Nov. 5, 2025 /PRNewswire/ -- This holiday season, The Cocktail Collection redefines hosting - bringing style, simplicity, and sophistication to every gathering. With the debut of its newest ready-to-serve cocktail, the Ketel One Lemon Drop Martini, the brand continues to craft premium pours that make entertaining feel as effortless as it is elegant, so hosts can spend less time mixing and more time celebrating. To extend this vision beyond the glass, The Cocktail Collection has joined forces with Hestia Harlow - a modern luxury tablescape rental destination - blending the sparkle of the cocktail with the shimmer of a perfectly set table for seasonal moments that truly shine.

United by a shared passion for elevating the at-home entertaining experience with ease, the two brands are debuting four exclusive holiday tablescape kits each inspired by The Cocktail Collection's signature serves, available to rent for festive celebrations all season long. From the color palette to the glassware, every detail reflects the artistry behind each cocktail. The four kits available on HestiaHarlow.com include:

• Ketel One Lemon Drop Martini: the color of the moment shines with gold cutlery, accents and chargers paired with an elaborate lemon centerpiece and crisp white candles for a winter citrus-forward fête
• Ketel One Espresso Martini: inspired by the cocktail's rich espresso and chocolate notes, brown, cream and gold come to life with abstract chocolate elements, a textured brown runner, and gold-and-black flatware for a sweet celebration
• Crown Royal Black Cherry Whisky Sour: drawing from its signature black cherry flavor, this kit is equipped with gold and deep burgundy candles, napkins and accents that take center stage for an elevated candlelit commemoration
• Bulleit Old Fashioned: based off the rich, amber hues and timeless sophistication of the serve, this kit layers warm burnt orange, copper and whiskey-brown hues with textured glassware and gold flatware for a festive fall dinner party

The partnership brings to life The Cocktail Collection's mission to simplify sophistication - offering hosts everything they need to serve style and spirit in one cohesive experience. "This holiday season, we know hosts are looking for ways to make entertaining feel special without adding stress," said Nikhil Shah, Brand Director at Diageo. "By pairing the new Lemon Drop Martini, Espresso Martini, Whisky Sour and Old Fashioned with Hestia Harlow's beautifully curated tablescape kits, we're giving hosts a seamless way to create memorable gatherings. It's about giving back time while ensuring every detail, from the drink to the décor, is flawlessly executed for the holidays."

Adding another layer of inspiration, The Cocktail Collection will host an intimate evening bringing the new tablescape kits to life – an immersive experience designed to showcase how thoughtful details can transform simple hosting moments into multisensory celebrations attended by friends and VIP guests. Curating the culinary vision for the event, Sophia Roe has crafted a menu intentionally paired with each cocktail serve. Her approach highlights the interplay between flavor, texture, and mood - turning every pour into a sensory story.

Throughout the season, Sophia will also be sharing these moments and her favorite hosting tips across The Cocktail Collection's platforms, offering creative ideas for everything from elevated tablescapes, food pairings, and setting the perfect mood.

The Ketel One Lemon Drop Martini marks the ninth innovation in The Cocktail Collection lineup, arriving just as the cocktail enjoys a modern revival – with Lemon Drop searches up 27% year-over-year.¹ "Following the success of the Espresso Martini and Cosmopolitan within The Cocktail Collection, the Lemon Drop Martini was the natural next step," said Carl Nolet Jr., 11th generation family member behind the Ketel One Family Made brand. "It's bright, balanced and sophisticated – the perfect pour for the modern host."

The Ketel One Lemon Drop Martini is crafted with Ketel One Vodka, real lemon juice, and a touch of sweetness, offering a fresh, convenient take on the classic. It is available nationwide in two sizes: 350 mL (SRP: $13.99) and 750 mL (SRP: $25.99), offering four or eight servings, respectively, with an average ABV of 18.1%. The new product alongside the tablescape kits (starting at $44.00 per setting) arrive just in time for holiday entertaining - perfect for Thanksgiving, New Year's Eve, and every celebratory moment in between. For more information on The Cocktail Collection and where to purchase, visit www.thecocktailcollection.com or follow @thecocktailcollection. Please remember to enjoy responsibly.

About The Cocktail Collection
The Cocktail Collection is a premium line of ready-to-serve cocktails that brings bar-quality craftsmanship to the comfort of home. Each cocktail is expertly pre-mixed using world-renowned spirits from Diageo's iconic portfolio, offering consumers an elevated, effortless way to enjoy their favorite classics, no bartending skills required. Simply open, pour, and serve.

Crafted with exceptional care and premium ingredients, The Cocktail Collection features timeless favorites such as the Espresso Martini, Old Fashioned, Margarita, and Negroni, made with celebrated spirits including Ketel One Vodka, Bulleit Bourbon, Tanqueray Gin, Crown Royal, and Astral Tequila. Designed for modern hosts and cocktail lovers alike, The Cocktail Collection makes it easy to enjoy a perfectly balanced, sophisticated serve anytime, anywhere.

About Hestia Harlow
Hestia Harlow  redefines the art of hosting with a curated platform designed to make entertaining beautifully effortless. With just one click, hosts can plan a complete party — from rent-and-return tablescapes and luxury linens to inspired non-floral centerpieces and thoughtful host gifts — without ever lifting a finger (or washing a single dish). Perfect for intimate gatherings, holiday dinners, and micro-events, each collection is thoughtfully designed to deliver elevated style and convenience in one seamless experience. With a focus on quality, design, and simplicity, Hestia Harlow turns every occasion into an unforgettable celebration — allowing hosts to focus on what truly matters: the moments shared around the table.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.

¹  Kantar, <<Lemon Drop Martini Recipe,>> January - October 2024

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SOURCE Diageo

FAQ

When did Diageo (DEO) launch the Ketel One Lemon Drop Martini?

The product launched on November 5, 2025.

What sizes and prices are the Ketel One Lemon Drop Martini (DEO) sold in?

It is sold nationwide in 350 mL for $13.99 and 750 mL for $25.99.

What is the ABV of the Ketel One Lemon Drop Martini from The Cocktail Collection?

The product has an average ABV of 18.1%.

How are Hestia Harlow tablescape kits priced and tied to DEO's launch?

Four themed kits are available to rent and start at $44 per setting, each inspired by a Cocktail Collection serve.

What market signal did the announcement cite for the Lemon Drop Martini timing?

The launch cites a 27% year-over-year increase in Lemon Drop searches.

Where can consumers find more information or purchase the Cocktail Collection products?

Visit www.thecocktailcollection.com or follow @thecocktailcollection for purchase and availability details.