STANLEY TUCCI AND TANQUERAY NO. TEN INVITE YOU TO "MAKE IT A MARTINI NIGHT" THIS HOLIDAY SEASON
Rhea-AI Summary
Tanqueray No. TEN, in collaboration with martini expert Stanley Tucci, launches the "Make It A Martini Night" digital campaign, celebrating the martini's resurgence in 2022. This campaign features Tucci showcasing how the premium gin enhances the classic cocktail, particularly with a grapefruit twist. Tanqueray No. TEN offers a burst of citrus and is priced at $33.99 for a 750ml bottle. The campaign includes two promotional videos and emphasizes the sophistication and modern appeal of the martini, with Tucci embodying these qualities.
Positive
- Collaboration with Stanley Tucci enhances brand visibility and appeal.
- Tanqueray No. TEN maintains its premium image with a focus on quality ingredients.
- The campaign capitalizes on the cocktail popularity trend in 2022.
Negative
- None.
News Market Reaction – DEO
On the day this news was published, DEO gained 1.89%, reflecting a mild positive market reaction.
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Tanqueray No. TEN and global brand partner and martini connoisseur Stanley Tucci honor the beloved cocktail in new digital campaign
NEW YORK, Oct. 25, 2022 /PRNewswire/ -- From spontaneous five o'clock cocktail hours to a lavish evening with family and friends, the martini has enjoyed quite a resurgence in 2022. In honor of the classic cocktail, Tanqueray No. TEN and martini connoisseur Stanley Tucci launch "Make It A Martini Night," spotlighting the one drink order that becomes everybody's drink order—garnished with a grapefruit twist, of course.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9101351-stanley-tucci-tanqueray-no-ten-make-it-a-martini-night-this-holiday-season/
Beloved for his at-home cocktail mixing on social media, Stanley Tucci inadvertently evolved into everyone's favorite amateur bartender in the process.
Fittingly, in the new No. TEN campaign Stanley Tucci keenly demonstrates how the premium, small batch gin – with bursts of fresh citrus, chamomile, and botanicals – can elevate the classic martini and give it the modern makeover it deserves.
"I'm a big fan of the martini – there is something about a martini's simplicity and classic elegance, while being modern at the same time," said Stanley Tucci. "Made with No. TEN, a martini rises in stature and that's why bartenders like to use it."
Tanqueray No. TEN provides an exquisite burst of citrus in every sip as it is made using whole citrus fruit—including fresh white grapefruit, lime, and orange. Setting the standard as the first ultra-premium gin, No. TEN can be enjoyed in any number of cocktails but is perhaps best served as a martini with a fresh grapefruit twist.
"There's no denying the martini has become the de facto 'it' cocktail of 2022," says Christina Choi, SVP of Gin, Tequila, and Breakout Growth Brands at DIAGEO North America. "With his quiet sophistication and natural charm, Stanley Tucci is the perfect creative partner for us. After all, if Stanley and No. TEN have one thing in common, it's that they are both undeniably classic and chic."
The new campaign, created by Anomaly New York, debuts with two 15-second films, inviting viewers into the modern, luxurious world of No. TEN and showcasing the magic that unfolds when two timeless partners unite over the world's favorite cocktail.
"Make It A Martini Night" at home with the Tanqueray Perfect TEN, Stanley Tucci's signature martini:
Ingredients:
1.5 oz. Tanqueray No. TEN
0.25 oz. dry vermouth
Garnish with a grapefruit twist
Preparation: Pour 1.5 oz. Tanqueray No. TEN into a shaker with ice and add .25 oz of dry vermouth. Stir until perfectly mixed using a bar or teaspoon. Strain into a chilled martini glass and garnish with a twist of grapefruit peel.
Tanqueray No. TEN is available at fine spirit retailers nationwide for a suggested retail price of
To learn more about Tanqueray, head to Tanqueray.com and follow the brand on Instagram, Twitter, Facebook and YouTube.
ABOUT TANQUERAY
TANQUERAY London Dry Gin is a dry, crisp, gin with a rich juniper flavor. Known for its iconic green bottle and red emblem, TANQUERAY London Dry Gin is one of the world's most award-winning gins. TANQUERAY London Dry Gin, TANQUERAY No. TEN Gin, TANQUERAY SEVILLA ORANGE, TANQUERAY RANGPUR Gin and TANQUERAY CRAFTED GIN COCKTAILS IN A CAN together create the renowned portfolio of TANQUERAY. Additional information about the TANQUERAY brand may be found at http://www.tanqueray.com.
ABOUT DIAGEO NORTH AMERICA
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
Follow us on Twitter and Instagram for news and information about Diageo North America:
@Diageo_NA.
Media Contact:
HUNTER
tanqueray@hunterpr.com
Please Drink Responsibly.
TANQUERAY NO. TEN Gin.
Tanqueray & Co., New York, NY.
View original content:https://www.prnewswire.com/news-releases/stanley-tucci-and-tanqueray-no-ten-invite-you-to-make-it-a-martini-night-this-holiday-season-301658764.html
SOURCE DIAGEO North America
