Tequila Don Julio and Willy Chavarria Unveil Newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle Honoring Mexican Heritage and Craftsmanship

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Diageo's (NYSE:DEO) Tequila Don Julio has partnered with Mexican American fashion designer Willy Chavarria to launch their second Artist Edition bottle for Don Julio 70 Añejo Cristalino, priced at $69.99. The new design features Chavarria's signature red rose imagery and Mexican iconography celebrating Día de Muertos.

Alongside the bottle release, Chavarria is introducing an exclusive jewelry collection that will be auctioned on Charitybuzz starting November 2nd, 2025. The proceeds will benefit the National Association of Latino Arts and Cultures (NALAC) and Plataforma Arte Contemporáneo, supporting Mexican and Hispanic creatives.

The tequila, aged for 18 months in American white oak barrels, maintains its premium quality featuring notes of vanilla, honey, and toasted oak, and was the first Cristalino innovation in the category.

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To celebrate the second annual Artist Edition bottle, the duo is empowering Mexican and Hispanic creatives through partnerships with the National Association of Latino Arts and Cultures (NALAC) and Plataforma Arte Contemporáneo

NEW YORK, Sept. 12, 2025 /PRNewswire/ -- Built upon a longstanding partnership rooted in Mexican culture, creativity, and the spirit of celebration, Tequila Don Julio and award-winning Mexican American fashion designer Willy Chavarria reunite to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle design inspired by Día de Muertos. This release honors modern Mexico through the lens of heritage, craft, and innovation by blending timeless artistry with contemporary design to tell a story of pride and cultural resilience.

Experience the interactive Multimedia News Release here: https://www.multivu.com/tequila-don-julio/9352451-en-tequila-don-julio-willy-chavarria-70-year-cristalino-artist-edition-bottle

Known for his bold silhouettes that blend Chicano culture with high-fashion tailoring, Willy Chavarria brings his unique style to the latest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle, drawing from his roots and culture to shape every creative detail. Following the debut of the highly sought-after first Artist Edition that hit shelves last year, this newest iteration boldly features Chavarria's signature red rose imagery as a symbol of passion, resilience, and undying love with depictions of classic Mexican iconography adorned in some of Chavarria's signature looks including a flower hat, box cutter jacket, and his iconic Toluca and Cascada trousers commemorating the cherished Día de Muertos holiday.

"My partnership with Tequila Don Julio has grown naturally over the years, fueled by our shared passion for Mexican heritage and craftsmanship," says Chavarria. "The newest iteration of the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle reflects the evolution of our creative journey. Red roses, an iconic motif in my work, come alive across the design, embodying fidelity, undying love and the timeless beauty of Mexican culture."

In honor of the release, Chavarria is also bringing his artistic vision to the Willy Chavarria x Tequila Don Julio Cristalino Collection, a first-of-its-kind, hand-crafted jewelry line made in Mexico City and inspired by Tequila Don Julio 70 Añejo Cristalino. Each piece, polished in white gold and encrusted with diamond pavé and radiant crystals, reflects a modern tribute to Mexico through Chavarria's signature rose motif and intertwined serpents. The collection, featuring a necklace, ring, and cuff, will be available exclusively through an online auction on Charitybuzz with net proceeds from the three winning bids directly benefiting organizations that uplift Mexican and Hispanic creatives: the National Association of Latino Arts and Culture (NALAC) and Plataforma Arte Contemporáneo. Bidding will open on Sunday, November 2nd at 12pm Eastern Time in celebration of the Día de Muertos holiday.

"We are grateful to Tequila Don Julio and Willy Chavarria for supporting NALAC's mission to uplift Hispanic artists, art organizations, and cultural workers," said Mari Hernandez, Deputy Director at NALAC. "This collaboration helps ensure that future generations of Mexican and Hispanic creatives have the resources they need to thrive."

"At Plataforma, we believe in championing contemporary Mexican art and the voices that push culture forward," said José Noé Suro, Co-Founder of Plataforma Arte Contemporáneo. "With this incredible support from Tequila Don Julio and Willy Chavarría, we can continue fostering the talent and innovation that help define Mexico's creative landscape."

As part of Tequila Don Julio and Willy Chavarria's shared commitment to uplifting Mexican and Hispanic communities, an additional donation will be made to NALAC and Plataforma Arte Contemporáneo to further support emerging creatives through programs focused on leadership, professional development and long-term career sustainability.

"As a proudly Mexican brand, it's important for us to collaborate with partners who share our deep commitment to celebrating Mexican culture and its people," says Karen Harris, Senior Vice President of Agave, Diageo North America. "Tequila Don Julio 70 Añejo Cristalino is a reflection of our love for the art of tequila making and honors the spirit of our founder Don Julio González, who crafted his tequila Por Amor."

Each Artist Edition bottle features the same quality Don Julio 70 Añejo Cristalino liquid that tequila fans have come to love. Every bottle of Tequila Don Julio is crafted in the Highlands of Jalisco, Mexico, using 100% Blue Weber Agave, as it has been since our founding in 1942. Aged for 18 months in American white oak barrels, Tequila Don Julio 70 Añejo Cristalino marries the rich complexities of a traditional Añejo with the vibrant character of a Blanco. Tequila Don Julio 70 Añejo Cristalino was the first Cristalino innovation in the category and marked an evolution in luxury tequila. With a smooth character that features notes of vanilla, honey, and toasted oak, Tequila Don Julio 70 Añejo Cristalino is best enjoyed in cocktails, on the rocks or perfectly chilled to bring out its crisp flavor profile.

The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle designed by Willy Chavarria will be available for an SRP of $69.99 for a 750ml bottle at select retailers nationwide and online at DonJulio.WillyChavarria.com while supplies last.

Follow @DonJulioTequila and @WillyChavarria to learn more about how you can join in on the celebrations this season.

ABOUT TEQUILA DON JULIO 
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured, and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Rosado, Tequila Don Julio 1942, Tequila Don Julio Alma Miel and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.

ABOUT WILLY CHAVARRIA
The Willy Chavarria mission is to uplift the underrepresented through the transformative power of art and design. The brand's collections embody a sensitive and cinematic approach, seamlessly blending the emotional depth of art with contemporary political themes, telling a compelling story of the human spirit. Willy strives to be a voice for the voiceless, often collaborating with organizations to advocate for social justice. His inspiration is drawn from biographical elements, including nods to his Mexican-American heritage, the beauty found in the streets, and the surrounding culture. 

ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

**Amount donated excludes credit card fees and auctioneer's fees. No bid accepted/no donation made if auction reserve price is not met. Must be 21+ with valid credit card to place bid. Auction dates: 11/2/2025 -11/16/2025. Auctioneer: Charitybuzz, LLC, 437 Fifth Avenue, New York, NY 10016. Donations made to National Association of Latino Arts and Culture (NALAC) and Plataforma Arte Contemporáneo.

 

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SOURCE Tequila Don Julio

FAQ

What is the price of the new Don Julio 70 Añejo Cristalino Artist Edition bottle by Willy Chavarria?

The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle is priced at $69.99 for a 750ml bottle.

When will the Willy Chavarria x Tequila Don Julio Cristalino jewelry collection auction begin?

The auction will open on November 2nd, 2025 at 12pm Eastern Time on Charitybuzz, coinciding with Día de Muertos celebrations.

How long is Don Julio 70 Añejo Cristalino aged?

The tequila is aged for 18 months in American white oak barrels, combining the complexity of an Añejo with the character of a Blanco.

Which organizations will benefit from the Willy Chavarria x Don Julio jewelry auction?

The net proceeds will benefit the National Association of Latino Arts and Cultures (NALAC) and Plataforma Arte Contemporáneo, supporting Mexican and Hispanic creatives.

What are the tasting notes of Don Julio 70 Añejo Cristalino?

The tequila features notes of vanilla, honey, and toasted oak, with a smooth character best enjoyed in cocktails, on the rocks, or chilled.