The Coffee Cocktail of a Generation: Mr Black Espresso Martini Fest Marks Year Four
Diageo's (NYSE:DEO) Mr Black brand announces the fourth annual Espresso Martini Fest, running from September 29th to October 5th, 2025, across multiple cities in the U.S., Europe, and China. The event celebrates the Espresso Martini, which has risen to become the second most popular cocktail in the U.S., according to CGA by NIQ's cocktail tracker.
The festival showcases Mr Black Cold Brew Coffee Liqueur, which retails at $29.99 per 750ml bottle. Made with specialty Arabica beans and cold-brewed for complex flavor, the liqueur features natural notes of cacao and caramel, positioning itself as a key ingredient in the cocktail's revival.
Diageo's (NYSE:DEO) Mr Black brand annuncia la quarta edizione annuale dell'Espresso Martini Fest, in programma dal 29 settembre al 5 ottobre 2025 e in diverse città degli Stati Uniti, d'Europa e della Cina. L'evento celebra l'Espresso Martini, che è diventato il secondo cocktail più popolare degli Stati Uniti, secondo il tracker dei cocktail di CGA by NIQ.
Il festival mette in mostra il Mr Black Cold Brew Coffee Liqueur, in vendita a 29,99$ per bottiglia da 750 ml. Realizzato con chicchi di Arabica di qualità e cold-brewed per un gusto complesso, il liquore presenta note naturali di cacao e caramello, posizionandosi come ingrediente chiave nel rilancio del cocktail.
La marca Mr Black de Diageo (NYSE:DEO) anuncia la cuarta edición anual del Espresso Martini Fest, que se llevará a cabo del 29 de septiembre al 5 de octubre de 2025, en varias ciudades de EE. UU., Europa y China. El evento celebra el Espresso Martini, que se ha convertido en el segundo cóctel más popular de Estados Unidos, según el rastreador de cócteles de CGA by NIQ.
El festival presenta el Mr Black Cold Brew Coffee Liqueur, que se comercializa a 29,99$ por botella de 750 ml. Elaborado con granos de Arabica especiales y cold-brewed para un sabor complejo, el licor ofrece notas naturales de cacao y caramelo, posicionándose como ingrediente clave en la revival del cóctel.
Diageo의 Mr Black 브랜드(NYSE:DEO)는 4주년을 맞이하는 Espresso Martini Fest를 2025년 9월 29일부터 10월 5일까지 미국, 유럽, 중국의 여러 도시에서 개최한다고 발표했습니다. 이 행사는 CGA by NIQ의 칵테일 트래커에 따르면 미국에서 두 번째로 인기 있는 칵테일이 된 Espresso Martini를 기념합니다.
축제는 750ml 병당 29.99달러에 판매되는 Mr Black Cold Brew Coffee Liqueur를 선보입니다. 고급 아라비카 원두로 만들어 차갑게 우려낸 복합적인 풍미와 함께 천연 코코아와 카라멜의 노트를 특징으로 하며, 이 칵테일의 부활에 있어 핵심 재료로 자리매김합니다.
La marque Mr Black de Diageo (NYSE:DEO) annonce la quatrième édition annuelle de l'Espresso Martini Fest, qui se déroulera du 29 septembre au 5 octobre 2025 dans plusieurs villes des États‑Unis, d'Europe et de Chine. L'événement célèbre l'Espresso Martini, devenu le deuxième cocktail le plus populaire des États‑Unis, selon le tracker de cocktails CGA by NIQ.
Le festival met en avant le Mr Black Cold Brew Coffee Liqueur, vendu au prix de 29,99 $ par bouteille de 750 ml. Fabriqué à partir de grains d'Arabica spéciaux et infusé à froid pour une saveur complexe, le liqueur présente des notes naturelles de cacao et de caramel, et se positionne comme un ingrédient clé dans la renaissance de ce cocktail.
Diageos (NYSE:DEO) Marke Mr Black kündigt das vierte jährliche Espresso Martini Fest an, das vom 29. September bis zum 5. Oktober 2025 in mehreren Städten in den USA, Europa und China stattfindet. Die Veranstaltung feiert den Espresso Martini, der laut dem Cocktail-Tracker von CGA by NIQ inzwischen der zweitbeliebteste Cocktail in den USA ist.
Das Festival präsentiert den Mr Black Cold Brew Coffee Liqueur, der für 29,99 $ pro 750 ml-Flasche erhältlich ist. Hergestellt aus speziellen Arabica-Bohnen und kalt gebrüht für einen komplexen Geschmack, weist der Likör natürliche Noten von Kakao und Karamell auf und positioniert sich als Schlüsselinstrument für die Wiederbelebung dieses Cocktails.
تعلن علامة Mr Black من دياغيو (NYSE:DEO) عن إقامة مهرجان Espresso Martini Fest الرابع سنوياً، والذي سيعقد من 29 سبتمبر إلى 5 أكتوبر 2025 في عدة مدن في الولايات المتحدة وأوروبا والصين. يحتفل الحدث بمشروب Espresso Martini الذي ارتفعت شعبيته ليصبح ثاني أكثر الكوكتيلات شعبية في الولايات المتحدة، وفقاً لمتعقب الكوكتيل CGA by NIQ.
يعرض المهرجان مشروب Mr Black Cold Brew Coffee Liqueur، والذي يُباع بسعر 29.99 دولاراً أمريكياً لكل زجاجة 750 مل. مُصنّع من حبوب أرابيكا الخاصة ومقطر باردًا ليوفر نكهة مركّبة، مع ملاحظات طبيعية من الكاكاو والكراميل، مما يجعله مكوّناً رئيسياً في إحياء هذا الكوكتيل.
Diageo 的 Mr Black 品牌（NYSE:DEO）宣布第四届年度 Espresso Martini Fest，将于 2025 年 9 月 29 日至 10 月 5 日在美国、欧洲与中国的多座城市举行。此次活动庆祝 Espresso Martini，据 CGA by NIQ 的鸡尾酒追踪器，该酒在美国已成为第二受欢迎的鸡尾酒。
节日将展示 Mr Black Cold Brew Coffee Liqueur，零售价格为每瓶 750 ml 的 29.99 美元。该酒以精选阿拉比卡豆制成，冷萃以获得复杂风味，具备天然的可可和焦糖香气，被定位为此鸡尾酒复兴的关键成分。
- Espresso Martini has risen to #2 most popular cocktail in U.S. market
- Festival expansion to multiple cities across U.S., Europe, and China shows brand growth
- Strategic positioning of Mr Black as essential ingredient in popular cocktail trend
- None.
Bars and bartenders across five cities reimagine the serve that's risen to the #2 cocktail in the
The Espresso Martini continues to dominate cocktail culture. According to CGA by NIQ's cocktail tracker, it is now the second most popular cocktail in the
"What started as a celebration of a single cocktail has become a way to connect communities of coffee and cocktail lovers across the country," said Olivia Kupfer, Global Brand Director, Mr Black. "The Espresso Martini resonates because it's equal parts ritual, flavor, and fun—and this year's festival gives people more opportunities than ever to explore it in fresh and surprising ways, always with Mr Black at the center."
By gathering influential bars and bartenders to celebrate this delicious drink, the namesake festival has cemented itself as the definitive showcase of coffee in cocktail culture. Each edition highlights new techniques and the artful spirit that keeps the Espresso Martini at the forefront of modern drinking.
From neighborhood bar takeovers to citywide kickoff events, Mr Black Espresso Martini Fest offers countless ways to join the celebration. Consumers aged 21 and over are encouraged to plan their week by checking out the full list of participating venues and special happenings at Mr Black Espresso Martini Festival Hub, and following along on Instagram @mrblackspirits.
Mr Black Cold Brew Coffee Liqueur is available nationwide, with a suggested retail price of
*Source: CGA by NIQ, Cocktail Tracker, June 2025.
ABOUT MR BLACK COLD BREW COFFEE LIQUEUR
Founded in
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA
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