THE CROWN ROYAL RIG RETURNS FOR THE NFL SEASON ENLISTING TAYLOR ROOKS AS THEIR PARTNER IN DELIVERING GENEROSITY TO NFL FANS
Crown Royal (NYSE:DEO), the Official Whisky Partner of the NFL, has launched its fifth season of the Crown Royal Rig tour, featuring an 18-wheeler with XXL Double Wood casks. The company has partnered with Emmy-nominated sports journalist Taylor Rooks for a 10-city tour of NFL matchups.
The tour introduces the new 'Royal Seat' feature, where fans can win premium ticket upgrades by successfully honking the rig's horn. The initiative includes the Purple Bag Project partnership with Packages from Home, supporting active military personnel. NFL legend Tony Gonzalez joined Rooks at the Kansas City event on September 28, 2025, where fans enjoyed cocktails and participated in packing wellness essentials for troops.
Crown Royal (NYSE:DEO), Official Whisky Partner della NFL, ha lanciato la quinta stagione del Crown Royal Rig tour, con un 18-wheeler equipaggiato con tini XXL Double Wood. L’azienda ha stretto una collaborazione con Taylor Rooks, giornalista sportiva nominata agli Emmy, per un tour di 10 città delle sfide NFL.
La tournée introduce la nuova funzione 'Royal Seat', che permette agli appassionati di vincere upgrade premium sui biglietti facendo suonare con successo la sirena del rig. L’iniziativa comprende la partnership Purple Bag Project con Packages from Home, a sostegno del personale militare attivo. La leggenda della NFL Tony Gonzalez si è unita a Rooks all’evento di Kansas City il 28 settembre 2025, dove i fan hanno gustato cocktail e hanno partecipato all’imballaggio di articoli di benessere per le truppe.
Crown Royal (NYSE:DEO), socio oficial de whisky de la NFL, ha lanzado su quinta temporada del Crown Royal Rig tour, con un camión de 18 ruedas y toneles XXL Double Wood. La compañía se ha asociado con Taylor Rooks, periodista deportiva nominada al Emmy para un recorrido de 10 ciudades de encuentros de la NFL.
La gira introduce la nueva función 'Royal Seat', donde los fans pueden ganar mejoras de entradas premium al hacer sonar con éxito la bocina del camión. La iniciativa incluye la asociación Purple Bag Project con Packages from Home, para apoyar al personal militar activo. La leyenda de la NFL Tony Gonzalez se unió a Rooks en el evento de Kansas City el 28 de septiembre de 2025, donde los fans disfrutaron de cócteles y participaron en el empaquetado de artículos de bienestar para las tropas.
Crown Royal (NYSE:DEO)는 NFL의 공식 위스키 파트너로서 XXL 더블 우드 통이 장착된 18륜 트럭을 담은 Crown Royal Rig 투어의 다섯 번째 시즌을 시작했습니다. 회사는 Emmy에 노미네이트된 스포츠 기자 Taylor Rooks와 함께 NFL 매치업 10개 도시 투어를 진행합니다.
투어에는 새로운 기능 'Royal Seat'이 도입되어 팬들이 트럭의 경적을 울려 프리미엄 티켓 업그레이드를 얻을 수 있습니다. 이 이니셔티브는 Packages from Home과의 Purple Bag Project 파트너십을 통해 현역 군인을 지원합니다. NFL 전설 Tony Gonzalez가 2025년 9월 28일 캔자스시티 행사에 Rooks와 합류했고, 팬들은 칵테일을 즐기고 부대의 건강 필수품 포장에도 참여했습니다.
Crown Royal (NYSE:DEO), partenaire officiel du whisky de la NFL, a lancé la cinquième saison de la tournée Crown Royal Rig, mettant en vedette un camion de 18 roues avec des fûts XXL Double Wood. L’entreprise s’est associée à Taylor Rooks, journaliste sportive nominée aux Emmy, pour une tournée de 10 villes des matchs NFL.
La tournée introduit la nouvelle fonction 'Royal Seat', où les fans peuvent gagner des surclassements de billets premium en actionnant avec succès la corne du rig. L’initiative comprend le partenariat Purple Bag Project avec Packages from Home, pour soutenir le personnel militaire actif. La légende de la NFL Tony Gonzalez a rejoint Rooks lors de l’événement de Kansas City le 28 septembre 2025, où les fans ont dégusté des cocktails et participé à l’emballage de produits de bien-être pour les troupes.
Crown Royal (NYSE:DEO), offizieller Whisky-Partner der NFL, hat die fünfte Saison der Crown Royal Rig-Tour gestartet und einen 18-Rad-LKW mit XXL Double Wood-Fässern vorgestellt. Das Unternehmen arbeitet mit Emmy-nominierter Sportjournalistin Taylor Rooks für eine 10 Städte umfassende NFL-Spiel-Tour zusammen.
Die Tour führt die neue Funktion 'Royal Seat' ein, bei der Fans Premium-Ticket-Upgrades gewinnen können, indem sie erfolgreich die Hupe des Rig betätigen. Die Initiative umfasst die Purple Bag Project-Partnerschaft mit Packages from Home zur Unterstützung aktiver Militärangehöriger. NFL-Legende Tony Gonzalez trat Rooks bei der Kansas City-Veranstaltung am 28. September 2025 bei, wo Fans Cocktails genossen und beim Packen von Wellness-Essentials für Truppen halfen.
Crown Royal (NYSE:DEO)، شريك الويسكي الرسمي في NFL، أطلق موسم الخامسة من جولة Crown Royal Rig، مع شاحنة مكوّنة من 18 عجلة وبراميل XXL Double Wood. تعاونت الشركة مع Taylor Rooks، محرّرة رياضية مرشّحة لجائزة Emmy في جولة من 10 مدن لمباريات NFL.
تقدم الجولة ميزة جديدة باسم 'Royal Seat'، حيث يمكن للجماهير الفوز بترقيات تذاكر Premium عن طريق الضغط بنجاح على بوق الشاحنة. تشمل المبادرة شراكة Purple Bag Project مع Packages from Home لدعم العسكريين النشطين. انضم أسطورة NFL توني غونزاليس إلى Rooks في حدث كانساس سيتي في 28 سبتمبر 2025، حيث استمتع الجمهور بالكوكتيلات وشارك في تعبئة مستلزمات الرفاهية للقوات.
Crown Royal（NYSE:DEO），NFL 的官方威士忌合作伙伴，推出第五季 Crown Royal Rig 巡演，展示一辆18轮卡车与 XXL Double Wood 桶。公司与获得艾美奖提名的体育记者 Taylor Rooks 携手，展开为期10座城市的 NFL 比赛巡演。
巡演推出新功能 “Royal Seat”，粉丝通过成功鸣笛卡车喇叭即可赢取高级票务升级。这一举措还包括 Purple Bag Project 与 Packages from Home 的伙伴关系，支持现役军人。NFL 传奇人物 Tony Gonzalez 于 2025 年 9 月 28 日在堪萨斯城的活动中加入 Rooks，粉丝们在现场品尝鸡尾酒并参与为部队打包健康用品。
- Partnership with high-profile sports journalist Taylor Rooks expands brand visibility
- Continuation of successful NFL partnership for fifth year
- Strategic fan engagement through premium ticket upgrade promotions
- None.
The Crown Royal Rig Tours NFL Stadiums With The Ultimate Tailgate, Featuring NFL Legends, Premium Seat Upgrades, Purple Bag Packing for the Military and More
This year, the Crown Royal Rig has added a royal renovation: the Royal Seat. NFL fans who catch the Crown Royal Rig on tour have a chance to climb in, snap photos and test their luck at honking the rig horn. Those who succeed will score premium ticket upgrades† to elevate their game days.
"Let's be real, the fans are the real MVPs of game day," Rooks said. "They bring the vibes and make sure the energy is high from the tailgate to the stadium, providing the type of support that teams count on every week. I'm so excited to join Crown Royal in their generosity as they help fans make their game days unforgettable!"
On Sunday, Sept. 28, Rooks joined NFL legend Tony Gonzalez at the Crown Royal Rig stop in
"This season, we set out to discover fresh ways to give back to fans and turn small moments of connection into big wins that enhance the game day experience," said James Valdes, Director, Crown Royal. "Generosity has always been at the heart of our brand purpose, and we're proud to celebrate our fifth year as the Official Whisky Sponsor of the NFL, hitting the road with Taylor Rooks and NFL legends to share that spirit with fans across the country."
Fans 21+ who aren't able to experience the Crown Royal Rig in person can still join in on the fun at CrownRoyal.com/RoyalRig, where they can track the number of Purple Bags packed nationwide, discover game day recipes and more!
With the addition of the Royal Seat, Crown Royal is showing that generosity isn't just along for the ride, it drives the game day experience.
†If winner does not have a ticket to the game, they will receive a ticket to the game as the prize.
*NO PURCHASE NECESSARY.
© 2025 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League. Sweepstakes not sponsored or offered by the National Football League.
‡Packages From Home, 5643 N. 52nd Ave.,
Media Contacts
Jazmine Settles, Diageo
jazmine.settles@diageo.com
Taylor PR
crownroyal@taylorstrategy.com
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of
About Diageo North America
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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SOURCE Crown Royal
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