Dollar General Launches Season-Long Savings to Help Customers Celebrate More for Less

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10/02/2025 - 06:55 AM

From Harvest to Holiday, DG’s festive promotions offer budget-friendly ways to bring joy to any holiday season

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)-- Dollar General (NYSE: DG) is helping customers celebrate the season with joy, ease and savings through its comprehensive planned holiday promotions. From Harvest to Halloween to Holiday, Dollar General’s holiday promotions reflect its ongoing mission of Serving Others, offering budget stretchers, affordable meal solutions, and heartfelt surprises that delight and help to make the season special.

Dollar General is planning “Jolly Good Deals” throughout the season – surrounding shoppers with unexpected finds and savings that ‘sleigh.’

The Company is planning “Jolly Good Deals” throughout the season – surrounding shoppers with unexpected finds and savings that ‘sleigh.’ From home décor and holiday prep to gifts and grocery items, Dollar General is committed to helping customers save time and money during the upcoming holidays.

“Our goal is to show up in meaningful ways with even more value, everyday solutions and a little holiday magic,” said Emily Taylor, executive vice president and chief merchandising officer. “We know the holidays can be stressful, and we’re here to help make them more affordable, joyful and memorable through fantastic finds and hidden gems that meet our customers’ budgets.”

DG is offering a 7 Days of Savings event October 5-11 with daily, one-day only deals on popular items across categories.

Highlights of the 7 Days of Savings include:

Craig^® Bluetooth Speaker – regularly $20.50, on sale for $8
Smithfield^® Roll Sausage – regularly $4.95, on sale 2 for $6
Buy One, Get One Free offers on:
- Betty Crocker™ Blueberry Muffin Mix
- True Living™ Bakeware
- Lily’s Toaster Grills
- Fisher Boy^® Fish Sticks
- Dial^® assorted varieties
and many more deals!

The Company will once again host weekly 3-Day Sales Events, running every Thursday through Saturday beginning October 30 and continuing throughout the holiday season. Shoppers can expect promotions such as 25–50% off select items, buy-one-get-one deals, and discounts on popular brand gift cards. Additional savings will be available on holiday meal bundles, with some offers, including free Clover Valley^® private brand products, beginning October 19.

For more information and to explore upcoming deals, visit dollargeneral.com.

About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 1, 2025, the Company’s 20,746 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.