Disney and Formula 1® Collaboration to Launch at Las Vegas Grand Prix with Spectacular Show at the Fountains of Bellagio

Rhea-AI Summary

Disney (NYSE:DIS) and Formula 1 announced the launch of their "Fuel the Magic" collaboration, kicking off at the Las Vegas Grand Prix this November 2025.

Key elements include a Mickey & Friends live performance at the Fountains of Bellagio, Disneyland Band appearances on race day, community outreach in Las Vegas, and a Disney x Formula 1 merchandise capsule debuting in early November with on-site sales Nov. 8 at the Venetian and select items on DisneyStore.com.

The program runs through the 2026–2027 F1 seasons and the Las Vegas Grand Prix will air in the U.S. on ESPN/ESPN App on Nov. 22, 2025.

Positive

• Mickey & Friends live show staged at Fountains of Bellagio on race weekend
• Merchandise capsule debuts Nov. 8 on-site with select items on DisneyStore.com
• Campaign spans 2026–2027 F1 seasons, extending multi‑season brand exposure
• U.S. TV reach via ESPN/ESPN App for the Las Vegas Grand Prix on Nov. 22, 2025

Negative

• None.

Insights

Brand partnerships analyst

Disney’s multi-year F1 tie-up begins in Las Vegas, combining live spectacle and retail to drive brand reach and product sales.

Disney and Formula 1 will launch the "Fuel the Magic" campaign at the Las Vegas Grand Prix with live performances at the Fountains of Bellagio and gridside appearances on Nov. 22, 2025 and related events starting Nov. 8, 2025.

The business mechanism links entertainment IP with a major sporting platform and a merchandise drop sold on-site and on DisneyStore.com, creating direct retail monetization and amplified global exposure through broadcast on ESPN and F1’s international broadcasters.

Dependencies and risks include execution of live experiences, supply availability for the capsule collection, and audience alignment between Disney fans and F1 attendees; any shortfall in event delivery or product availability would limit commercial upside.

Watch for the merchandise collection reveal and on-site sales cadence beginning Nov. 8, 2025, audience engagement metrics around the Las Vegas weekend, and continuation signals through the planned 2026 and 2027 seasons as near-term indicators of commercial traction.

Disney and Formula 1's "Fuel the Magic" Campaign will Deliver Unforgettable Fan Experiences, Exclusive Content and Elevated Products 

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GLENDALE, Calif., Oct. 28, 2025 /PRNewswire/ -- Disney and Formula 1® announced today their highly anticipated collaboration will kick off at the Las Vegas Grand Prix this November. As revealed in May, this exciting global relationship will "fuel the magic" for fans by blending world-class sports with Disney's iconic storytelling and an exclusive Formula 1 merchandise line. 

A Spectacular Kickoff at the Las Vegas Grand Prix
As racing super fans, Disney's Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto will make memorable appearances at the heart of the high-speed action.

• For the first time ever, maestro Mickey Mouse will take the stage in front of the Fountains of Bellagio for a one-of-a-kind performance from Disney Live Entertainment. The Mickey & Friends-inspired moment will captivate fans with an immersive show featuring enchanting music and thrilling pyrotechnics.
• To kick off race day festivities — and in celebration of 70 years of happiness — the Disneyland Band will bring its timeless magic to the grid with a special performance of the national anthem.
• Mickey Mouse and Minnie Mouse will also bring Disney magic to a special community day aimed at inspiring local kids in Las Vegas.
• Ahead of the qualifying race, Formula 1 has invited Mickey & Friends to join a special pitlane walk and is offering select main grandstand ticket holders the chance to see the teams at work. For more information, please visit f1lasvegasgp.com.

"The Disney brand represents the power of storytelling, creativity and connection—values that resonate deeply with fans and partners alike worldwide," said Tasia Filippatos, President of Disney Consumer Products. "We are thrilled to be uniting sports, pop culture and entertainment in a way that delivers an unforgettable experience for both Mickey and Friends and F1 fans globally." 

"Our collaboration with Disney builds on a shared passion for storytelling, innovation and creating memorable moments," said Emily Prazer, Chief Commercial Officer of Formula 1 and President and CEO of Las Vegas Grand Prix, Inc. "As we look ahead to the global Disney's Mickey & Friends and Formula 1® launch in 2026, the Fuel the Magic program will bring two iconic brands together to give fans of all ages a race weekend filled with creativity, entertainment and a touch of magic."

The Disney and Formula 1 Collection Debuts in November
In early November, the Disney x Formula 1 merchandise line will debut, seamlessly blending the fun of Mickey & Friends with the sleek and sporty style of the Las Vegas Grand Prix. The elevated capsule collection will be available to shop on-site beginning Nov. 8 at the F1® Las Vegas Hub Presented by American Express inside the Venetian Resort Las Vegas, with select items available on DisneyStore.com in North America. Fans should stay tuned for the collection reveal and details coming soon. 

A New Chapter in Entertainment and Sports  
Whether attending the Las Vegas Grand Prix in person or tuning in remotely, fans will experience the thrill of Formula 1 through Disney's signature creativity, innovation and magic. From exclusive behind-the-scenes content to imaginative storytelling, this collaboration will introduce digital experiences designed to connect fans around the world to the excitement of race weekends.

On race day, Nov. 22, 2025, fans in the United States can join the celebration by watching on ESPN or the ESPN App —bringing the Las Vegas Grand Prix straight to their screens. Fans across the globe can watch the Las Vegas Grand Prix via their local official F1 broadcaster.

More High-Speed Magic to Come
The "Fuel the Magic" campaign will continue through the 2026 and 2027 Formula 1 seasons, designed to ignite fans' passion both trackside and at home. 

For more information about Disney and Formula 1's collaboration, follow @mickeymouse and @f1 on social media and track the conversation with #FuelTheMagic across all the social platforms.    

About Disney Consumer Products  
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.   

About FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX
Established in 2023, the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX is promoted by Formula 1®, in collaboration with Clark County. The 50-lap race takes place on a 3.8-mile circuit in the heart of the Las Vegas Strip and sees drivers reach jaw-dropping speeds of over 215 mph (346 kph) as they drive past some of the world's most iconic landmarks, hotels, and casinos. Through the Las Vegas Grand Prix Foundation, Las Vegas Grand Prix, Inc. has donated nearly $2 million to non-profit organizations working to strengthen the local community. The 2025 race will take place on November 20-22, 2025. For more information, visit www.f1lasvegasgp.com.

 

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SOURCE Disney Consumer Products

FAQ

When will Disney (DIS) and Formula 1 begin the Fuel the Magic collaboration at the Las Vegas Grand Prix?

The collaboration kicks off at the Las Vegas Grand Prix in November 2025, with race day coverage on Nov. 22, 2025.

What Disney x Formula 1 merchandise will be available for DIS shareholders and fans and when?

An elevated Disney x Formula 1 capsule collection debuts in early November, available on-site beginning Nov. 8 at the Venetian and select items on DisneyStore.com in North America.

Where can U.S. viewers watch the Las Vegas Grand Prix featuring Disney (DIS) activations?

U.S. viewers can watch the Las Vegas Grand Prix on ESPN or the ESPN App on Nov. 22, 2025.

What on-track appearances will Disney characters make during the Las Vegas Grand Prix?

Mickey Mouse, Minnie Mouse and other Mickey & Friends will appear on race weekend, including a live performance at the Fountains of Bellagio and a grid appearance by the Disneyland Band.

How long will the Disney and Formula 1 Fuel the Magic campaign run and what does that mean for DIS brand exposure?

The campaign continues through the 2026 and 2027 Formula 1 seasons, providing multi‑season global exposure for Disney branding alongside F1 events.