DICK'S Sporting Goods and Synchrony Level Up the DICK'S Credit Card, Offering Members 10% Back in ScoreCard Rewards on Qualifying Purchases

Rhea-AI Summary

DICK'S Sporting Goods (NYSE: DKS) and Synchrony (NYSE: SYF) relaunched the DICK'S Credit Card program on May 6, 2026, featuring an everyday 10% back in ScoreCard Rewards on qualifying in‑store purchases and a 1% back rate on purchases where DICK'S Mastercard is accepted.

New cardholders receive a $30 bonus reward after first use, and users get automatic Gold ScoreCard status; existing accounts and rewards carry over automatically.

Positive

• 10% back in ScoreCard Rewards on qualifying DICK'S purchases
• 1% back everywhere else with DICK'S Mastercard
• $30 bonus reward for new cardholders after first use
• Automatic Gold ScoreCard status after first store use
• Built on >20 years of Synchrony–DICK'S partnership

Negative

• 10% back applies only to qualifying purchases (restrictions may apply)
• DICK'S private‑label card is usable only at DICK'S locations
• DICK'S Mastercard earns only 1% outside DICK'S retail footprint

News Market Reaction – DKS

+5.11%

+5.11% Session close to close

In the May 6 session, DKS gained 5.11%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +5.1% in the session following this news. A strong positive reaction aligns with DIC...

Analysis

The stock moved +5.1% in the session following this news. A strong positive reaction aligns with DICK'S focus on deepening customer engagement. The relaunched credit program adds a generous 10% rewards rate at company banners and a $30 new-card bonus, enhancing loyalty economics. Historically, strategic partnerships and marketing initiatives have produced mixed but sometimes favorable moves. Investors would need to watch subsequent results for signs that higher rewards translate into stronger sales and margin-resilient traffic.

Key Figures

In-store rewards rate: 10% back in rewards External spend rewards: 1% back in rewards New card bonus: $30 bonus reward

3 metrics

In-store rewards rate 10% back in rewards Everyday earn rate on qualifying purchases at DICK'S with DICK'S Credit Card

External spend rewards 1% back in rewards Earn rate on purchases everywhere else Mastercard is accepted (DICK'S Mastercard)

New card bonus $30 bonus reward Awarded to new cardholders after opening and using the card at eligible banners

Historical Context

5 past events · Latest: May 04 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
May 04	Earnings call scheduling	Neutral	-3.3%	Announced timing of fiscal 2026 Q1 results release and conference call.
Apr 21	AI partnership	Positive	-0.8%	Announced Adobe AI partnership to personalize athlete experiences across channels.
Apr 09	Youth sports partnership	Positive	+3.8%	Unrivaled Sports, Under Armour and DICK'S partnering on youth sports experiences.
Apr 09	Partnership correction	Positive	+3.8%	Clarified details of Unrivaled Sports partnership and sponsorship roles.
Mar 25	Conference appearance	Neutral	+0.1%	Planned participation in J.P. Morgan Retail Round Up fireside chat.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent company news, including partnerships and events, has often produced modest or mixed price reactions, with both aligned and divergent moves.

Recent Company History

Over the past few months, DICK'S has focused on investor events and partnerships. A results call scheduled for May 27, 2026 saw a -3.27% move, while an AI partnership with Adobe on April 21, 2026 coincided with a smaller -0.78% reaction. Youth sports collaborations on April 9, 2026 aligned with a 3.84% gain. Participation in a J.P. Morgan retail conference in late March had minimal impact. Today’s credit card relaunch fits this pattern of strategic, customer-focused initiatives with varied short-term trading responses.

Key Terms

private label card

1 terms

private label card financial

"the DICK'S Credit Card, a private label card that can be used exclusively"

A private label card is a store-branded credit or charge card issued for use primarily at a single retailer or a group of related stores, often carrying the store’s name and rewards. For investors it matters because these cards can boost customer loyalty, increase repeat sales and provide a steady stream of fee and interest income, while also exposing the retailer or its financial partner to credit risk and servicing costs.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Key Highlights:

• Built for how athletes shop today: Synchrony and DICK'S Sporting Goods are giving athletes more value, choice and convenience with the DICK'S Credit Card: The Card for Sport, formerly the ScoreRewards Credit Card, and DICK'S Mastercard.
• Rewards that perform: Cardholders can now earn 10% back in rewards on qualifying purchases at DICK'S – one of the most competitive rewards rates in U.S. retail.
• Backed by more than two decades of collaboration, Synchrony and DICK'S continue to raise the bar on retail payments and provide more value to athletes so they can get what they need to practice, compete and perform their best.

STAMFORD, Conn., May 6, 2026 /PRNewswire/ -- Today, Synchrony (NYSE: SYF) and DICK'S Sporting Goods (NYSE: DKS) announced the relaunch of their credit card program. The new DICK'S Credit Card program features a new everyday 10% back in rewards* on qualifying purchases at DICK'S, offering one of the most competitive earn rates in retail.

The DICK'S Credit Card program continues to feature two products designed to fit every athlete: the DICK'S Credit Card, a private label card that can be used exclusively across DICK'S Sporting Goods, DICK'S House of Sport, Golf Galaxy, Golf Galaxy Performance Center, Public Lands and Going Going Gone!, and the DICK'S Mastercard, which can be used anywhere Mastercard is accepted. Both cards will remain integrated with DICK'S ScoreCard loyalty program, providing athletes an opportunity to earn rewards faster.

"Our role at Synchrony is to turn everyday purchases into real value for consumers, and this relaunch does exactly that for DICK'S athletes," said Darrell Owens, EVP & CEO, Lifestyle, Synchrony. "Enhanced rewards, flexible financing and digital account tools come together in one program helping cardholders stretch their budget, invest in the gear they love and manage their money with confidence."

What Athletes Earn with the Relaunched DICK'S Credit Card program:

• NEW — Everyday 10% back in rewards on qualifying purchases at DICK'S stores
• 1% back in rewards everywhere else Mastercard is accepted (DICK'S Mastercard only)
• $30 bonus reward** for new cardholders after opening and using their new card at DICK'S Sporting Goods, DICK'S House of Sport, Golf Galaxy, Golf Galaxy Performance Center, Public Lands or Going Going Gone!
• Automatic Gold status in DICK'S ScoreCard loyalty program after using their new card at a DICK'S store
• Plus, additional cardholder benefits.

"Our athletes are at the center of every decision we make, and this relaunch is all about giving them even more value from a card they already love," said Navdeep Gupta, CFO, DICK'S Sporting Goods. "Introducing 10% back in ScoreCard Rewards is just one of the many ways we are enhancing the shopping experience for our members and evolving our credit offering. We're proud to build on more than 20 years of partnership with Synchrony to deliver a program that continues to grow alongside our athletes."

Existing cardholders don't need to do anything; their accounts and ScoreCard rewards balances will automatically carry over. Athletes interested in applying for a DICK'S Credit Card or DICK'S Mastercard can learn more at their local DICK'S Sporting Goods, DICK'S House of Sport, Golf Galaxy, Golf Galaxy Performance Center, Public Lands or Going Going Gone! store.

FAQ

What's changing with the relaunch of the DICK'S Credit Card program? The ScoreRewards Credit Card program has rebranded to the DICK'S Credit Card program and now offers cardholders 10% back in ScoreCard Rewards on qualifying purchases at DICK'S Sporting Goods, DICK'S House of Sport, Golf Galaxy, Golf Galaxy Performance Center, Public Lands or Going Going Gone! — one of the highest everyday earn rates in retail.

What's the difference between the DICK'S Credit Card and the DICK'S Mastercard? The DICK'S Credit Card is a private label card that can be used exclusively at DICK'S. The DICK'S Mastercard offers the same benefits, plus it can also be used anywhere else Mastercard is accepted and earns 1% back in ScoreCard Rewards on those purchases.

Do current cardholders need to do anything? No. Existing accounts, balances and ScoreCard Points and Rewards will carry over to the relaunched program automatically.

How do athletes apply? Athletes can apply for the DICK'S Credit Card program in store at any DICK'S Sporting Goods, DICK'S House of Sport, Golf Galaxy, Golf Galaxy Performance Center, Public Lands or Going Going Gone! location or online at dicks.com/credit. Approval is subject to credit review.

About DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, DICK'S is a leading omni-channel retailer and an iconic brand in sport and culture. Its banners include DICK'S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! in addition to the experiential retail concepts DICK'S House of Sport and Golf Galaxy Performance Center. As owner and operator of the Foot Locker Business, including Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos, DICK'S serves the global sneaker community across North America, Europe, Asia and Australia, plus a licensed store presence in Europe, the Middle East and Asia. DICK'S also owns and operates GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping. 

Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.

About Synchrony
Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation's most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is honored to be ranked the #1 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.

Card Program Details: Subject to credit approval. ScoreCard account required to apply and earn Points. For exclusions & details visit DICKS.com/ScoreCardTerms.

*10% BACK IN REWARDS: 10% back provided in ScoreCard Points. Except for special financing purchases, Cardholders earn at least 3 ScoreCard Points for every $1.00 spent on qualified purchases at our stores when paying with their DICK'S Credit Card or DICK'S Mastercard®. REWARDS GIVEN IN $10 INCREMENTS. 300 POINTS = $10 REWARD. 

**$30 BONUS REWARD: Qualifying purchase must be made on day approved. Limit one offer per account. Bonus Reward issued within 60 days after account opening. Applicants who do not receive a credit decision the day that they apply, but are later approved, will receive a $30 Bonus Reward in their credit card package.

Contact:

Lauren Devilbiss
Synchrony
Lauren.Devilbiss@syf.com

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SOURCE Synchrony

FAQ

What rewards does the relaunched DICK'S Credit Card (DKS) offer?

Cardholders earn 10% back in ScoreCard Rewards on qualifying DICK'S purchases. According to DICK'S Sporting Goods, the DICK'S Mastercard also earns 1% back on purchases where Mastercard is accepted, and new cardholders get a $30 bonus after first use.

How do existing DICK'S ScoreRewards cardholders transition to the DICK'S Credit Card (DKS)?

Existing accounts, balances and ScoreCard rewards carry over automatically to the relaunched program. According to DICK'S Sporting Goods, current cardholders do not need to take any action to preserve their accounts or rewards balances.

What is the difference between the DICK'S Credit Card and the DICK'S Mastercard (DKS)?

The DICK'S Credit Card is a private label usable only at DICK'S stores; the DICK'S Mastercard is accepted everywhere Mastercard is accepted. According to DICK'S Sporting Goods, the Mastercard earns 1% back outside DICK'S while both share the same ScoreCard integration.

How can athletes apply for the DICK'S Credit Card or DICK'S Mastercard (DKS)?

Athletes can apply in store at DICK'S locations or online at dicks.com/credit. According to DICK'S Sporting Goods, approval is subject to credit review and applicants can apply at DICK'S Sporting Goods, Golf Galaxy, Public Lands or Going Going Gone! locations.

When do new cardholders receive Gold ScoreCard status with the DICK'S Credit Card (DKS)?

New cardholders receive automatic Gold status after using their new card at a DICK'S store. According to DICK'S Sporting Goods, this Gold status is applied automatically following the first qualifying in‑store card use.