Dicks Sporting Goods Inc Stock Price, News & Analysis

DICK'S Sporting Goods has partnered with Figure Skating in Harlem, awarding a $75,000 grant through the 75for75 Sports Matter Grant Program. This initiative supports under-resourced youth sports programs in honor of the company's 75th anniversary. The grant aims to foster academic excellence and personal development among young girls in Harlem, emphasizing leadership and self-confidence. The program requires participants to maintain a B average in school while engaging in skating and tutoring activities. The collaboration highlights the impact of community support in providing opportunities for youth, enabling them to thrive both academically and athletically.

DICK'S Sporting Goods (NYSE: DKS) has announced a multi-year partnership with the Boston Athletic Association (B.A.A.), becoming the official retail sponsor of B.A.A. events, including the Boston Marathon starting in 2023. This partnership features DICK'S as the presenting sponsor of the Boston Marathon Fan Fest, a three-day event leading up to the marathon. To celebrate the 127th Boston Marathon, DICK'S unveiled a large banner on Boylston Street highlighting the store's future opening in Spring 2024 at the Prudential Center. This new store will span over 100,000 square feet, offering extensive sporting goods, outdoor gear, and engaging in-store experiences. Additionally, DICK'S and the B.A.A. plan to promote community engagement throughout the year.

DICK'S Sporting Goods (NYSE: DKS) has announced a multi-year partnership with the Boston Athletic Association (B.A.A.), becoming the official retail sponsor for B.A.A. events, starting with the 2023 Boston Marathon on April 17. This collaboration marks a significant presence in Boston, coinciding with the upcoming opening of DICK'S House of Sport in Spring 2024. The new store, located near the Marathon finish line, will feature over 100,000 square feet of retail space, offering a variety of sports gear, apparel, and unique in-store experiences such as climbing walls and batting cages. As part of this sponsorship, DICK'S will also engage in community initiatives year-round, promoting health and wellness through sports.

DICK'S Sporting Goods highlights the inspiring journey of Laurie "Lulu" Searles, a guide at their Public Lands store, who completed the Rabid Raccoon 100 ultra-marathon. Despite facing challenges like a significant health issue and harsh weather conditions, Lulu's determination led her to finish the race in 37 hours and 49 minutes. This achievement emphasizes the brand's commitment to outdoor sports and resilience in the face of adversity. Lulu is also set to participate in the DICK'S Sporting Goods Pittsburgh Half-Marathon on May 7.

DICK'S Sporting Goods (NYSE: DKS) has launched its largest brand campaign, "Sports Change Lives," to celebrate its 75th anniversary. This initiative includes a 90-second anthem, a new partnership with the NCAA, and a multimillion-dollar grant program aimed at supporting youth sports. Key elements of the campaign include the "75for75 Sports Matter Grant Program," which will allocate $5.6 million to youth sports programs, and partnerships with Good Sports and the Local Initiatives Support Corporation to provide equipment and improve facilities in underserved areas. DICK'S aims to impact communities by emphasizing the transformative power of sports.

DICK'S Sporting Goods (NYSE: DKS) has entered a major partnership with the NCAA, becoming the Official Sporting Goods Retail Partner for all 90 NCAA Men's and Women's Championships. This partnership will enhance fan experiences and media rights starting with the 2023 March Madness tournaments. DICK'S will leverage exclusive media investments, including courtside signage and custom content, while also securing exclusive access to NCAA licensed merchandise. The partnership is designed to support student-athletes and engage millions of fans, marking a strategic move for DICK'S in the sports retail sector.

DICK'S Sporting Goods (NYSE:DKS) has partnered with Just Women's Sports for the second annual Women's College Basketball Bracket Challenge, featuring six WNBA stars. The competition offers a grand prize of $150,000, with additional $250 DICK'S gift cards for second and third places. Registration is open now, with bracket submissions closing on March 17. The initiative aims to attract more fans to women's basketball and promote greater engagement in the sport. The previous challenge saw increased interest and participation, reflecting a growing enthusiasm for women's college basketball.