Dolphin Subsidiary the Digital Dept. Hosts Highest-Grossing BRANDEdit Influencer Experience to Date in Los Angeles
The Digital Dept., a Dolphin (NASDAQ:DLPN) subsidiary, announced its most successful BRANDEdit event to date in Los Angeles on April 9-10, 2025. The two-day influencer experience attracted nearly 150 creators to a custom-built grocery store setting, featuring partnerships across wellness, fashion, beauty, food, and lifestyle sectors.
The event showcased notable brands including MaryRuth Organics as title sponsor, Lovisa, Crocs, Saysh, and EyeBuyDirect, among others. Olympic legend Allyson Felix, Saysh's co-founder, attended to meet creators. The event demonstrated strong cross-division collaboration within Dolphin's ecosystem, featuring clients from multiple subsidiaries.
Building on 2024's success, where five BRANDEdit events reached over 820 creators and generated 170+ million social impressions, the platform announced expansion plans for 2025 with upcoming events in NYC, Nashville, New York Fashion Week, and a holiday experience.
The Digital Dept., una filiale di Dolphin (NASDAQ:DLPN), ha annunciato il suo evento BRANDEdit di maggior successo fino ad oggi, tenutosi a Los Angeles il 9 e 10 aprile 2025. Questa esperienza di due giorni per influencer ha attirato quasi 150 creatori in un negozio di alimentari realizzato su misura, con collaborazioni nei settori del benessere, moda, bellezza, alimentazione e lifestyle.
L'evento ha presentato marchi di rilievo tra cui MaryRuth Organics come sponsor principale, Lovisa, Crocs, Saysh ed EyeBuyDirect, tra gli altri. La leggenda olimpica Allyson Felix, cofondatrice di Saysh, ha partecipato per incontrare i creatori. L'evento ha dimostrato una forte collaborazione tra divisioni all'interno dell'ecosistema Dolphin, coinvolgendo clienti di diverse filiali.
Basandosi sul successo del 2024, quando cinque eventi BRANDEdit hanno raggiunto oltre 820 creatori e generato più di 170 milioni di impressioni social, la piattaforma ha annunciato piani di espansione per il 2025 con eventi previsti a NYC, Nashville, alla New York Fashion Week e un'esperienza natalizia.
The Digital Dept., una filial de Dolphin (NASDAQ:DLPN), anunció su evento BRANDEdit más exitoso hasta la fecha, celebrado en Los Ángeles los días 9 y 10 de abril de 2025. Esta experiencia de dos días para influencers atrajo a casi 150 creadores a un supermercado diseñado a medida, con colaboraciones en los sectores de bienestar, moda, belleza, alimentación y estilo de vida.
El evento contó con marcas destacadas como MaryRuth Organics como patrocinador principal, Lovisa, Crocs, Saysh y EyeBuyDirect, entre otras. La leyenda olímpica Allyson Felix, cofundadora de Saysh, asistió para conocer a los creadores. El evento demostró una fuerte colaboración entre divisiones dentro del ecosistema de Dolphin, involucrando clientes de varias filiales.
Basándose en el éxito de 2024, cuando cinco eventos BRANDEdit alcanzaron a más de 820 creadores y generaron más de 170 millones de impresiones sociales, la plataforma anunció planes de expansión para 2025 con próximos eventos en NYC, Nashville, la Semana de la Moda de Nueva York y una experiencia navideña.
The Digital Dept.는 Dolphin(NASDAQ:DLPN)의 자회사로서 2025년 4월 9일부터 10일까지 로스앤젤레스에서 지금까지 가장 성공적인 BRANDEdit 행사를 개최했다고 발표했습니다. 이틀간 진행된 인플루언서 체험 행사에는 약 150명의 크리에이터가 맞춤 제작된 식료품점 공간에 모였으며, 웰니스, 패션, 뷰티, 음식, 라이프스타일 분야의 다양한 파트너십이 포함되었습니다.
행사에는 타이틀 스폰서인 MaryRuth Organics를 비롯해 Lovisa, Crocs, Saysh, EyeBuyDirect 등 주목할 만한 브랜드들이 참여했습니다. Saysh의 공동 창립자이자 올림픽 전설인 앨리슨 펠릭스가 크리에이터를 만나기 위해 참석했습니다. 이번 행사는 Dolphin 생태계 내 여러 자회사 고객들이 참여하는 강력한 부서 간 협업을 보여주었습니다.
2024년 다섯 차례의 BRANDEdit 행사에서 820명 이상의 크리에이터가 참여하고 1억 7천만 건 이상의 소셜 임프레션을 기록한 성공을 바탕으로, 2025년에는 NYC, 내슈빌, 뉴욕 패션 위크, 그리고 홀리데이 체험 행사 등 확장 계획을 발표했습니다.
The Digital Dept., une filiale de Dolphin (NASDAQ:DLPN), a annoncé son événement BRANDEdit le plus réussi à ce jour, qui s'est tenu à Los Angeles les 9 et 10 avril 2025. Cette expérience de deux jours destinée aux influenceurs a attiré près de 150 créateurs dans un magasin d'alimentation spécialement conçu, avec des partenariats dans les secteurs du bien-être, de la mode, de la beauté, de l'alimentation et du style de vie.
L'événement a mis en avant des marques remarquables telles que MaryRuth Organics en tant que sponsor principal, Lovisa, Crocs, Saysh et EyeBuyDirect, entre autres. La légende olympique Allyson Felix, cofondatrice de Saysh, était présente pour rencontrer les créateurs. L'événement a démontré une forte collaboration inter-divisionnelle au sein de l'écosystème Dolphin, impliquant des clients de plusieurs filiales.
Fort du succès de 2024, où cinq événements BRANDEdit ont réuni plus de 820 créateurs et généré plus de 170 millions d'impressions sociales, la plateforme a annoncé des plans d'expansion pour 2025 avec des événements à venir à NYC, Nashville, lors de la New York Fashion Week et une expérience de fin d'année.
The Digital Dept., eine Tochtergesellschaft von Dolphin (NASDAQ:DLPN), gab bekannt, dass das bisher erfolgreichste BRANDEdit-Event am 9. und 10. April 2025 in Los Angeles stattfand. Die zweitägige Influencer-Erfahrung zog fast 150 Creator in ein eigens errichtetes Lebensmittelgeschäft, mit Partnerschaften aus den Bereichen Wellness, Mode, Schönheit, Ernährung und Lifestyle.
Das Event präsentierte namhafte Marken wie MaryRuth Organics als Titelsponsor, Lovisa, Crocs, Saysh und EyeBuyDirect, unter anderen. Die olympische Legende Allyson Felix, Mitgründerin von Saysh, nahm teil, um die Creator zu treffen. Die Veranstaltung zeigte eine starke bereichsübergreifende Zusammenarbeit innerhalb des Dolphin-Ökosystems und involvierte Kunden mehrerer Tochtergesellschaften.
Aufbauend auf dem Erfolg von 2024, in dem fünf BRANDEdit-Events über 820 Creator erreichten und mehr als 170 Millionen Social Impressions generierten, kündigte die Plattform Expansionspläne für 2025 an, mit kommenden Events in NYC, Nashville, der New York Fashion Week und einem Feiertagserlebnis.
- Highest-grossing BRANDEdit event to date
- Strong brand participation with high-profile partners
- Demonstrated successful cross-division synergies within Dolphin ecosystem
- Expansion to four major events planned for 2025
- Proven track record with 170M+ social impressions in 2024
- None.
Spring-Themed Experience Featured Immersive Grocery Store Setup and 150+ Creators; Highlighted Dolphin Synergies With Agency's Clients Crocs, Provocativo, and Saysh
LOS ANGELES, CA / ACCESS Newswire / April 22, 2025 / The Digital Dept., a subsidiary of Dolphin (NASDAQ:DLPN), today announced the resounding success of its latest BRANDEdit experience, which marked its highest-grossing event to date. Held on April 9th and 10th Los Angeles, the immersive two-day influencer experience drew close to 150 creators to a custom-built grocery store setting, where they discovered standout products, met brand founders, and created content in a visually stunning environment.
IMAGE HIGHLIGHTS HERE (photo credit Holland Clement)
The BRANDEdit format, created by The Digital Dept., has become the gold standard for influencer and brand engagement, blending curated discovery with immersive storytelling. This season's activation featured a vibrant lineup of partners from across wellness, fashion, beauty, food, and lifestyle, including several brands represented across Dolphin's expanding ecosystem.
"This BRANDEdit was a true showcase of what makes The Digital Dept. so special-gorgeous buildouts, seamless execution, top-tier creators, and a one-of-a-kind atmosphere for connection," said Belinda Sztrom, Vice President of Events & Partnerships at The Digital Dept. "We're especially proud that this event not only set a revenue record but also reflected the deep synergies happening across the Dolphin family."
Brand Highlights from BRANDEdit Los Angeles:
MaryRuth Organics, the title sponsor, delighted guests with product-infused smoothies and a curated showcase of their top-selling supplements.
Lovisa provided complimentary onsite ear piercings, creating buzz among fashion-forward attendees.
Crocs previewed its highly anticipated Marimekko x Crocs collaboration, launching April 23, 2025.
Saysh gifted hero sneaker styles and welcomed co-founder and Olympic legend Allyson Felix, who met with creators and shared her story.
EyeBuyDirect outfitted influencers with sunglasses and eyewear from their new Modern Retro collection.
The gifting suite offered delicious treats, wellness essentials, and beauty favorites from brands including Beauty of Joseon, Naked Sundays, Native Pet, Nippies, Original Self,Packit, Provocativo, UpSpring, Vital Proteins, and more.
A Dolphin Synergy Moment
The success of this BRANDEdit also marked a pivotal moment of cross-division collaboration for Dolphin:
Crocs participated as a featured brand through its relationship with The Digital Dept.
Provocativo, a client of The Door, contributed to the gifting suite.
Saysh, a standout in this season's buildout, is part of Dolphin's broader brand ecosystem.
Didi Hirsch, a client of Elle Communications, had a representative onsite to meet creators and share ways to get involved with their non-profit that is focused on mental health support
"BRANDEdit reflects everything we stand for at Dolphin-creative experiences, breakthrough marketing, and meaningful client integration," said Bill O'Dowd, Founder & CEO of Dolphin. "This event brought it all together in a way that was both beautiful and impactful."
The BRANDEdit Evolution
The spring Los Angeles event builds on the momentum of a banner year for BRANDEdit in 2024, when over 820 hand-selected creators attended five sold-out events in New York, LA and Miami generating more than 170 million social impressions for participating brands.
In 2025, BRANDEdit is expanding to include:
NYC Sky Lounge Experience (May) - focused on travel on May 14 + 15
NashvilleBackstage Pass Experience (June) - around CMA Fest on June 4 + 5
NYFW Experience (Sept) - for New York Fashion Week on September 10 + 11
Holiday Apres Ski Experience (Nov) - right before Black Friday/Cyber Monday and the holidays on November 18 + 19
About The Digital Dept.
The Digital Dept. is a leading full-service influencer marketing and talent management agency specializing in brand strategy and creator representation. Managing over 200 creators with a combined social footprint of 340 million, The Digital Dept. excels in delivering impactful partnerships and innovative experiences. Led by Sarah Boyd and Ali Grant, the company operates out of Los Angeles, New York, Nashville, and Miami.
To learn more about The Digital Dept., visit TheDigitalDept.com or follow us on social media @thedigitaldpt.
ABOUT DOLPHIN
Dolphin (NASDAQ:DLPN) was founded in 1996 by Bill O'Dowd and has evolved from its origins as an Emmy-nominated television, digital and feature film content producer to a company with three dynamic divisions: Dolphin Entertainment, Dolphin Marketing and Dolphin Ventures.
Dolphin Entertainment: This legacy division, where it all began, has a rich history of producing acclaimed television shows, digital content and feature films. With high-profile partners like IMAX and notable projects including The Blue Angels, Dolphin Entertainment continues to set the standard in quality storytelling and innovative content creation.
Dolphin Marketing: Established in 2017, the Marketing division, which was just named by Observer as the 2025 #1 Agency of the Year, is a powerhouse in public relations, influencer marketing, branding strategy, talent booking and special events. Comprising top-tier companies such as 42West, The Door, Shore Fire Media, Elle Communications, Special Projects, The Digital Dept., and Always Alpha, Dolphin Marketing serves a wide range of industries - from entertainment, music and sports to hospitality, fashion and consumer products.
Dolphin Ventures: This division leverages Dolphin's best-in-class cross-marketing acumen and business development relationships to create, launch and/or accelerate innovative ideas and promising products, events and content in our areas of expertise.
Dolphin has also launched "The Pod", a new shareholder loyalty program in partnership with TiiCKER, the world's first and largest shareholder engagement platform. "The Pod" features high-value tiered perks for Dolphin's verified investors, including gift cards and discount codes for brands like Häagen-Dazs, Francis Ford Coppola Wines, Carbone Fine Food, Saysh, and Foster Supply Hospitality. Investors may also receive special access to concerts, movie screenings, and celebrity meet-and-greet opportunities throughout the year.
Dolphin shareholders can now visit TiiCKER.com/DLPN to connect their brokerage accounts and claim their perks and VIP experiences.
This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements may address, among other things, Dolphin Entertainment Inc.'s offering of common stock as well as expected financial and operational results and the related assumptions underlying its expected results. These forward-looking statements are distinguished by the use of words such as "will," "would," "anticipate," "expect," "believe," "designed," "plan," or "intend," the negative of these terms, and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, Dolphin Entertainment's actual results may differ materially from the results discussed in its forward-looking statements. Dolphin Entertainment's forward-looking statements contained herein speak only as of the date of this press release. Factors or events Dolphin Entertainment cannot predict, including those described in the risk factors contained in its filings with the Securities and Exchange Commission, may cause its actual results to differ from those expressed in forward-looking statements. Although Dolphin Entertainment believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved, and Dolphin Entertainment undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events, or otherwise, except as required by applicable law.
###
CONTACT
James Carbonara
Hayden IR
james@haydenir.com
646-755-7412
SOURCE: Dolphin Entertainment
View the original press release on ACCESS Newswire
FAQ
How successful was the latest BRANDEdit event by Dolphin's Digital Dept. (DLPN)?
What are the upcoming BRANDEdit events for DLPN in 2025?
What was the social media impact of BRANDEdit events in 2024?
How does BRANDEdit demonstrate Dolphin's (DLPN) cross-division synergies?
