Digimarc Collaborates with GS1 to Advance GS1 Digital Link

Rhea-AI Summary

Digimarc Corporation (DMRC) introduces the GS1-Conformant Resolver standard to enhance digital watermarking technology, enabling seamless connections between brands, supply chains, and consumers. This innovation aims to streamline real-time data access and diverse consumer experiences.

Supply Chain Analyst

The introduction of the GS1-Conformant Resolver standard represents a significant advancement in the realm of supply chain management and logistics. By enabling a GS1 Digital Link to redirect to multiple sources of information, this standard facilitates a more dynamic and interconnected supply chain ecosystem. The ability to access real-time data across various touchpoints can greatly enhance operational efficiency and product traceability. For businesses, this translates into potential cost savings due to improved inventory management and the reduction of errors in the supply chain. Moreover, the enhanced traceability can bolster consumer trust and satisfaction by providing transparency regarding product origins and handling.

From a stock market perspective, companies that quickly adopt and integrate this technology may see an uptick in investor confidence. This could be reflected in their stock valuation, particularly for those in the retail, manufacturing and logistics sectors. As these industries are highly dependent on efficient supply chain operations, the ability to leverage such a standard could be a competitive differentiator, possibly leading to increased market share and revenue growth.

Market Research Analyst

With Digimarc's role in pioneering the GS1-Conformant Resolver standard, it positions itself at the forefront of digital watermarking technology, which could have a positive impact on its market positioning and investor perception. The ability for brands to connect with consumers through a universal, real-time data interface can be a game-changer in terms of customer engagement and personalized marketing strategies. This technology enables brands to deliver varied experiences and could potentially drive higher sales through improved customer interactions.

For investors, the adoption of such technologies can be an indicator of a company's commitment to innovation and responsiveness to market trends. As consumers increasingly demand more information and transparency from brands, companies that leverage the GS1-Conformant Resolver standard may gain a competitive edge. This could make them more attractive to investors looking for businesses that are adapting to the digital transformation in retail and supply chains.

Technology Analyst

The technical implications of the GS1-Conformant Resolver standard are substantial, particularly in the context of the Internet of Things (IoT) and big data analytics. The integration of this standard into products and services can facilitate the collection and analysis of vast amounts of data, leading to more informed decision-making and strategy development. From a business standpoint, the ability to harness such data can result in improved product development, targeted marketing campaigns and ultimately, a more robust bottom line.

For stakeholders, the long-term benefits of investing in companies that prioritize such technological advancements could be substantial. As the digital landscape continues to evolve, businesses that are early adopters of standards like the GS1-Conformant Resolver may experience enhanced market adaptability and resilience against disruptions. This could lead to sustained growth and stability, making them potentially more secure investment opportunities in the technology sector.

The GS1-Conformant Resolver Standard Connects Brands, Supply Chains, and Consumers with Real-time Data and Varied Experiences

BEAVERTON, Ore.--(BUSINESS WIRE)-- Digimarc Corporation (NASDAQ: DMRC), the pioneer and global leader in digital watermarking, celebrates the release of the GS1-Conformant Resolver standard by GS1, a leading not-for-profit global standards organization. Digimarc pioneered the open standard to provide critical functionality and to help advance industry adoption of the GS1 Digital Link standard. With the GS1-Conformant Resolver standard, a GS1 Digital Link can be redirected to multiple sources of information – creating a universal way for applications to request specific information about a product.

“Collaborating with industry innovators, like Digimarc, is critical to achieving our goal of simplifying the sharing of important product information with consumers, brands, and retailers,” said GS1 Global Chief Product Officer Robert Beideman. "Global standards including GS1 Digital Link are helping industries enhance and accelerate digital transformation and speak the same language across the full lifecycle of products.”

The GS1 Digital Link standard upgrades traditional barcodes, currently scanned over 10 billion times per day, so every product can connect to the web, be smartphone-interactive, and transact with point-of-sale systems. With the industry poised to adopt GS1 Digital Link-enabled barcodes at scale in 2027, the added functionality provided by technology like the GS1-Conformant Resolver standard is critical to adoption by companies across industries. For example, a consumer with a peanut allergy can now use a smartphone app or fitness tracker to request nutritional facts about a product by scanning an on-package code containing a GS1 Digital Link. Similarly, a retailer can use a supply chain scanner to request recall information for a specific product by scanning a GS1 Digital Link code on a pallet in a warehouse.

“It has been an honor to collaborate with GS1 and key industry players on this standard,” said Dom Guinard, Digimarc’s VP of Innovation, who co-chaired the GS1 Digital Link standard working group. “We are at an exciting inflection point as consumers, governments, and consumer brands recognize the universal value of digitized products and the need for regulations and global standards like GS1 Digital Link.”

Digimarc is leading the industry in the adoption of the GS1 Digital Link standard with the GS1-Conformant Resolver standard through Digimarc Engage, a product for direct-to-consumer digital communication. Digimarc builds on the standards by adding dynamic intelligence. With Digimarc Engage, companies can send different experiences to consumers and supply chain partners based on contextual information such as their location, previous scans, and user profile. As an example, a patient can scan a pack of medicine to get tailored prescription information or a consumer scanning a product can get differentiated and personalized digital experiences. Advanced capabilities like those found in Digimarc Engage are essential to meeting consumer demands for greater transparency, sustainability, and personalized experiences.

Digimarc was the first commercial platform to allow consumer product brands to digitize products in a standard manner, bringing the massive impact of product digitization to the forefront. Early adopters included brands like Mowi, Reckitt, AstraZeneca, Puma, Hirt & Carter, the Australian Table Grapes Association, and more.

Learn more about Digimarc Engage at Digimarc.com.

About Digimarc

Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at massive scale for the identification and the authentication of physical and digital items. A notable example of this is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240220667413/en/

Media Contacts:

Susan Baldwin

Digimarc Corporation

509-939-1137

PR@digimarc.com

Anneka Kumli

Grove Partners

720-422-5258

anneka@thegrovepartners.com

Source: Digimarc Corporation

What is the significance of the GS1-Conformant Resolver standard introduced by Digimarc Corporation (DMRC)?

The GS1-Conformant Resolver standard aims to enhance digital watermarking technology, facilitating seamless connections between brands, supply chains, and consumers by providing real-time data access and diverse consumer experiences.

Who released the GS1-Conformant Resolver standard?

The GS1-Conformant Resolver standard was released by GS1, a prominent not-for-profit global standards organization.

What is the role of Digimarc Corporation (DMRC) in the development of the GS1-Conformant Resolver standard?

Digimarc Corporation (DMRC) pioneered the open standard to promote industry adoption of the GS1 Digital Link standard, enabling applications to access specific information through redirection to multiple sources.