Digital Media Solutions (NYSE: DMS) has announced promotional strategies to boost ecommerce growth during the 2020 holiday season. With Q4 approaching, DMS is sharing best practices through its 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook. This resource helps digital advertisers adapt to current consumer behaviors and market trends, which have shifted significantly due to COVID-19. Ecommerce sales rose 44.5% in Q2 2020 and are projected to increase by 32.4% by year's end, suggesting a strong shift towards online shopping for holiday gifts.
Digital Media Solutions (NYSE: DMS) has launched DMS Exchange, a self-service digital advertising marketplace aimed at connecting advertisers with high-intent consumers. The platform simplifies campaign management by offering access to a network of vetted publishers and features that allow advertisers to define target audiences and budgets. The launch coincides with the Medicare annual election period and signals a shift towards digital performance advertising. With access to a database of 150 million consumers, DMS aims to enhance campaign quality and ROI for advertisers.
Digital Media Solutions (DMS) reported significant shifts in higher education trends due to COVID-19, as revealed in their recent analysis. From January to June 2020, online program interest surged by 10.5% year-over-year (YOY), and interest in advanced degrees also increased, with doctorate degrees up 10.3% and master's degrees up 7.1%. Additionally, psychology program interest rose by 24.2% YOY, alongside a 13.8% increase in education program interest. DMS emphasizes the importance of aligning educational offerings with student needs in the evolving landscape.
On August 4, 2020, Forbes M+A Group announced its advisory role in the sale of ManagedChaos to Digital Media Solutions (DMS). ManagedChaos encompasses four performance marketing companies: SmarterChaos, She Is Media, Dealtaker, and Elite Media Partners. Matt Frary from Digital Media Solutions highlighted the complexity of the transaction, while Forbes representatives emphasized effective communication during the deal. Digital Media Solutions is noted for its innovative marketing strategies that leverage extensive consumer data to enhance customer acquisition.