Dentsu Expands Customer Transformation and Technology Capabilities through Merkle's Acquisition of Shift7, a B2B Experience and Commerce Agency
Shift7 helps B2B companies modernize the marketing and sales process by optimizing customer touchpoints and delivering a seamless self-service experience. By shifting the way manufacturers and distributors engage with customers online, Shift7 enables brands to increase sales, improve profitability, and forge long-lasting customer relationships. With this acquisition, Shift7 will bolster Merkle's global Experience and Commerce practice and further its position as a leading experience partner for B2B transformation.
Previously a Salesforce Ventures-backed company and a current Salesforce Crest Partner, Shift7 adds strong B2B Salesforce multi-cloud capabilities and will bring more than 129 Salesforce certifications to the Merkle team. The union will expand Merkle and dentsu's existing offering in Salesforce B2B Commerce, Sales, and Service Cloud capabilities. Dentsu has more than 2,500 Salesforce certified employees with 5,000 Salesforce certifications globally, providing customer experience transformation solutions that are aligned with Salesforce Cloud capabilities.
The acquisition of Shift7 demonstrates Merkle's commitment to helping brands deliver best-in-class differentiated and connected experiences across the entire customer journey. It aligns with dentsu's stated ambition of reaching
"Merkle's commitment to the further development and enrichment of our Experience and Commerce practice is based on the belief that in the future, all digital experiences will be shoppable, and all shopping experiences will be digitally enabled," said
"After years of being hyper focused on establishing Shift7 as a leader in B2B digital transformation, the time is now for us to join forces with a company that can complement and expand upon our capabilities in data, analytics, commerce, and marketing transformation to support our scale and growth initiatives," said
Shift7 employees, including the leadership team, will join Merkle as part of its Experience and Commerce practice in the
*Customer Transformation & Technology (CT&T)
High growth business domain including the services related to marketing technology, customer experience management, commerce, system integration, and transformation & growth strategy.
About dentsu
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of
dentsu website: https://www.dentsu.com/
About Merkle
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the
View original content to download multimedia:https://www.prnewswire.com/news-releases/dentsu-expands-customer-transformation-and-technology-capabilities-through-merkles-acquisition-of-shift7-a-b2b-experience-and-commerce-agency-301764717.html
SOURCE Merkle