Biscoff® Is Back at KRISPY KREME®!

Brands partner on new Biscoff collection to give fans even more of what they love to kick off new year, including two all-new Biscoff doughnuts

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Calling all Biscoff® fans! Krispy Kreme® is partnering again with Biscoff® to give guests even more of what they love: Krispy Kreme Biscoff doughnuts packed with more Biscoff in every bite.

Krispy Kreme and Biscoff partner on new Biscoff collection to give fans even more of what they love to kick off new year, including two all-new Biscoff doughnuts. (Photo: Business Wire)

Beginning Jan. 8 for a limited time at participating shops across the U.S., fans can enjoy the new Biscoff® Cookie Butter Cheesecake Doughnut and Biscoff® Chocolate Iced Cookie Butter Crunch Doughnut, along with the return of the popular Biscoff® Cookie Butter Iced Doughnut introduced last year.

“Our fans loved when last year’s Biscoff doughnuts landed for the first time in the U.S., so we had to bring back Biscoff and make every bite even better,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “These doughnuts have even more Biscoff cookie crunch, more Biscoff cookie butter and more deliciousness. Biscoff is back at Krispy Kreme!”

The 2024 Biscoff collection includes:

• NEW Biscoff® Cookie Butter Cheesecake Doughnut: A shell doughnut filled with Biscoff® Cookie Butter cheesecake filling, dipped in Biscoff® Cookie Butter icing, topped with Biscoff® Cookie crumble and Biscoff® Cookie Butter drizzle.
• NEW Biscoff® Chocolate Iced Cookie Butter Crunch Doughnut: An Original Glazed® doughnut dipped in chocolate icing topped with Biscoff® Cookie Butter buttercream dollop and Biscoff® Cookie crumble.
• Biscoff® Cookie Butter Iced Doughnut: A Krispy Kreme Original Glazed® doughnut dipped in Biscoff® Cookie Butter icing.

Krispy Kreme’s Biscoff doughnuts are available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy the collection in a Krispy Kreme 6-pack delivered fresh daily to select grocery stores. Visit www.krispykreme.com/locate to find a shop or grocery store near you.

Show how you're loving Krispy Kreme Biscoff doughnuts by using #KrispyKreme and tagging @krispykreme on social. Learn more about the limited time offer by visiting www.krispykreme.com/promos/biscoff.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 13,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240108560023/en/

Liv Weller

Liv.Weller@fleishman.com

Source: Krispy Kreme