KRISPY KREME® Introduces New Chocomania Collection, Featuring Doughnuts Made with HERSHEY’S Chocolate

Fan favorite Chocomania returns beginning March 19

CHARLOTTE, N.C.--(BUSINESS WIRE)-- It’s back! Krispy Kreme® today introduced a new edition of its popular annual Chocomania Collection – three new doughnuts and a returning fan favorite, all featuring melt-in-your-mouth Krispy Kreme doughnuts with delectable HERSHEY’S milk chocolate icing.

Fan favorite Chocomania returns beginning March 19

Krispy Kreme’s Chocomania returns for a limited time beginning March 19 at participating Krispy Kreme shops. The extra-chocolatey, extra-delicious Chocomania Collection includes:

• NEW: HERSHEY'S Chocolate Salted Caramel Cheesecake Doughnut, an unglazed shell doughnut filled with HERSHEY'S caramel cheesecake flavored Kreme^TM, dipped in HERSHEY'S milk chocolate icing, sprinkled with chocolate cookie crumb, and topped with a salted caramel swirl.
• NEW: HERSHEY’S Chocolate Buttercreme Doughnut, an unglazed ring doughnut dipped in HERSHEY’S milk chocolate icing and topped with chocolate flavored buttercreme and semi-sweet chocolate curls.
• NEW: HERSHEY'S Chocolate Chip Cookie Doughnut, an Original Glazed® doughnut dipped in salted cookie dough flavored icing, topped with chocolate chip cookie pieces, Hershey’s mini semi-sweet chocolate chips, and HERSHEY’S milk chocolate icing drizzles.
• HERSHEY'S Classic Chocolate Doughnut, an Original Glazed® Doughnut with HERSHEY’S milk chocolate icing and a chocolate swirl.

“Chocomania satisfies your cravings for Krispy Kreme doughnuts and Hershey’s chocolate with every bite,” said Dave Skena, Krispy Kreme Chief Growth Officer. “Decadent chocolate caramel cheesecake, crumbly chocolate chip cookies and rich chocolate flavored buttercreme – all delicious chocolatey flavors reimagined for savoring and sharing any part of the day.”

Krispy Kreme’s Chocomania Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen. You can also enjoy Chocomania doughnuts in a Krispy Kreme 6-pack box delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or retailer near you.

To learn more about Krispy Kreme’s new Chocomania Collection, visit www.krispykreme.com/promos/chocomania.

Share how you’re enjoying and sharing Krispy Kreme’s all-new Chocomania Collection by using #KrispyKreme and tagging @krispykreme on social media.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 17,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

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Liv Rockett

Liv.Rockett@fleishman.com

Source: Krispy Kreme