Domo Launches Domo MMM, an AI-Powered Marketing Measurement Service Built for Real Budget Accountability
Key Terms
marketing mix modeling technical
New AI Sidekick for marketers helps leaders identify true incremental impact, eliminate waste, and reallocate spend with confidence
SILICON SLOPES,
Marketing remains one of the largest and most scrutinized investments in business. Yet many organizations still rely on dashboards and attribution models that describe what happened without proving why. Domo MMM addresses this gap by using AI and Bayesian modeling to isolate causal impact, quantify incremental lift, and show how changes in spend will affect future revenue.
From Attribution To Evidence
Rather than producing static reports or one-off studies, Domo MMM operates as an AI sidekick, continuously analyzing performance as data updates and delivering guidance through natural language interaction. Marketing and finance leaders can ask questions such as “Which campaigns are driving real incremental revenue?” or “What happens if we shift budget mid-quarter?” and receive evidence-backed answers, forecasts, and recommendations. It is a natural evolution toward the future intelligent enterprise.
“Marketing leaders are under pressure to defend spend with real financial evidence, not assumptions or correlations,” said Mark Boothe, chief marketing officer at Domo. “Domo MMM gives teams shared, AI-generated proof they can trust. It turns marketing measurement from a retrospective exercise into a living, decision-making system.”
Domo MMM connects securely to an organization’s existing data environment, bringing together media spend, sales performance, and external factors such as seasonality and pricing, with initial results showing up in as little as 10 minutes. Powered by Stella’s marketing intelligence, the service identifies underperforming spend, highlights opportunities for reallocation, and continuously improves accuracy as new data flows in.
Unlike consultant-led marketing mix modeling projects, which are often slow, expensive, and static, Domo MMM runs continuously as software. Insights refresh automatically, allowing teams to adjust budgets mid-campaign and align faster across marketing, finance, and executive leadership.
“By combining Stella’s incrementality modeling with Domo’s orchestration and AI Service Layer, we’ve made sophisticated measurement accessible at software speed,” said Brenden Delarua, co-founder at Stella Growth Intelligence. “This is marketing intelligence that feels immediate, practical, and built for real-world decision-making.”
Built For Real-World Data
Built for enterprise use, Domo MMM can be deployed directly within Domo, run as a Snowflake Native App, or connect to Databricks through Domo’s integration framework. Customer data remains within the customer’s cloud environment, ensuring governance, security, and alignment with existing data policies.
Domo MMM includes intelligent scenario modeling that allows teams to test “what-if” budget shifts before committing spend, forecast revenue impact, and create shared accountability across the C-suite. The service is available now through Domo account teams, with a lighter version accessible via Snowflake Marketplace.
To learn more about Domo MMM and how organizations are using AI to improve marketing efficiency and accountability, visit https://www.domo.com/en-gb/mmm
About Domo
Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customers’ preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X, and Facebook.
About Stella Growth Intelligence
Stella Growth Intelligence is an AI-powered marketing measurement company that helps marketers prove true incremental return on ad spend, identify wasted investment, and plan smarter, evidence-based budgets.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements of our Chief Executive Officer, and statements regarding our future performance and outlook, including guidance for our fourth fiscal quarter and fiscal year. Forward-looking statements are subject to risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, those risks and uncertainties included under the caption "Risk Factors" and elsewhere in our filings with the SEC, including, without limitation, the Annual Report on Form 10-K filed with the SEC on April 4, 2025 or subsequent filings with the SEC. All information provided in this release and in the attachments is as of the date hereof, and we undertake no duty to update this information unless required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260210319678/en/
Domo Contact
Cory Edwards
VP Corporate Communications
PR@domo.com
Source: Domo
