Can-Am Charges to 2nd Place Overall in First Dakar Rally Outing with the Maverick R

Rhea-AI Summary

Can-Am, a BRP Inc. brand (NASDAQ: DOOO), achieved remarkable success in the 2025 Dakar Rally with their Maverick R platform, securing a second-place overall finish and ten consecutive stage victories. Factory racer Francisco 'Chaleco' López led with five stage wins in the T4 SSV Class, completing the rally in 61 hours 19 minutes and 15 seconds.

Sara Price and Jeremías González Ferioli also claimed stage wins and podiums, though early issues prevented them from overall contention. Dakar rookie Hunter Miller impressed with a top-ten finish. The 12-day, 8,000-kilometer race across Saudi Arabia showcased the Maverick R's capabilities, featuring its tall-knuckle suspension design, seven-speed dual-clutch transmission, and turbo-charged Rotax engine.

Positive

• Secured 10 consecutive stage victories and multiple podium sweeps
• Second-place overall finish in T4 SSV Class
• Strong performance of new Maverick R platform in extreme conditions
• Successful debut of new vehicle technology in demanding race conditions

Negative

• Multiple drivers faced technical issues preventing overall contention
• Lost valuable time during important 48-hour Chrono stage

Insights

Market Research Analyst

The Dakar Rally performance of BRP's Can-Am Maverick R, while impressive from a sporting perspective, has direct financial impact. The second-place finish and ten stage wins serve primarily as marketing validation for the Maverick R platform, potentially strengthening Can-Am's brand position in the recreational vehicle market. South Racing Can-Am's success demonstrates product durability and performance capabilities in extreme conditions, which could marginally influence consumer confidence and sales in the high-performance off-road vehicle segment.

The vehicle's performance highlights include the effectiveness of its tall-knuckle suspension design, seven-speed dual-clutch transmission and turbo-charged Rotax engine - technical achievements that validate BRP's R&D investments. However, the Dakar Rally's specialized nature means these results will likely have minimal impact on broader market share or immediate financial performance. For context, the off-road vehicle segment represents just one part of BRP's diverse product portfolio, which includes snowmobiles, watercraft and other recreational vehicles.

Automotive Technology Expert

The Maverick R's debut performance at Dakar offers valuable technical validation of BRP's engineering capabilities. The consecutive stage victories in extreme desert conditions effectively demonstrate the platform's robustness and performance optimization. Most notably, the success of the powertrain and suspension systems under intense racing conditions suggests strong fundamental engineering that could translate to consumer products.

From a product development perspective, the real value lies in the data and experience gained from this high-stress testing environment. The feedback from professional drivers across 8,000 kilometers of varied terrain provides invaluable insights for future refinements. The turbo-charged three-cylinder Rotax engine's reliability in particular proves the effectiveness of BRP's powertrain strategy in extreme conditions, though this may not directly correlate to significant market advantages in the consumer space.

Can-Am's factory race drivers also clinched ten consecutive stage victories and multiple podium sweeps.

VALCOURT, QC, Jan. 20, 2025 /PRNewswire/ - Can-Am, iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOOO), earned a second-place finish and ten stage wins in the 2025 Dakar Rally, proving the performance and toughness of the Maverick R platform in some of the most demanding conditions in the world. South Racing Can-Am factory racer Francisco "Chaleco" López led the charge with five stage wins, the most stages of any racer in the T4 Side-by-Side Vehicle (SSV) Class, en route to a second-place overall finish. Sara Price and Jeremías González Ferioli also claimed stage wins and podiums throughout the rally, though they were ruled out of overall contention due to issues early in the race. South Racing's João Monteiro showed strong pace finishing seventh, while Dakar Rally rookie Hunter Miller notched an impressive and memorable top-ten overall finish.

"Our team put in an incredible effort at Dakar this year," said Jean-Francois Leclerc, BRP Race Manager. "This race always presents unique and unpredictable challenges and this year was no exception. I'm proud of how our drivers, team and partners at South Racing adapted and persevered throughout the rally. With 10 stage wins and multiple stage podium sweeps, we've proven the capabilities of the Maverick R. There are a lot of positives to take away from this year and we look forward to coming back even stronger next year."

Chaleco López started the rally with a strong second-place finish on the first stage. Stage two, the 48-hour Chrono stage, featured tricky dunes that cost the Chilean valuable time in the overall classification. From there, Chaleco displayed impressive determination and skill as he collected wins on stages three, five, six, nine and ten and moved his way up the overall standings. Chaleco and his co-pilot, Juan Pablo Latrach, finished the rally with a total time of 61 hours 19 minutes and 15 seconds, securing a runner-up finish in the T4 SSV Class.

"This was our first time racing the Maverick R at Dakar. The first week was tough, the car performed great, but we faced some challenges which cost us valuable time during the 48-hour stage. After that, things turned around. We started winning stage after stage, and the vehicle felt solid. We went from a rough start to a strong finish, proving that we have a fantastic foundation to build on and to keep winning in this category. I'm thrilled with what we've accomplished. A huge 'thank you' to the Can-Am factory and the South Racing team for their support and for providing us with an incredible unit," said Chaleco López.

After scoring a stage win in her rookie year at Dakar in 2024, Sara Price was motivated to contest for the overall win in 2025. Unfortunately, Price and her co-pilot, Sean Berriman, encountered issues on stage two and were forced to withdraw from the overall rally contention. In the following stages, she showcased her driving prowess, collecting a total of three stage wins.

"It's been crazy to look back at this year's Dakar with all of the ups and downs. There was a lot of growth between my first and second Dakar. This is one I will never forget. I'm also grateful to have such a great team behind me and to get to race the incredible Maverick R with Sean. He has been an amazing navigator and he did a phenomenal job. It also feels great to get three stage wins. I think we progressed a lot this year. Unfortunately, we had some bad luck that took us out of the overall, but we showed tenacity and grit every day, never giving up," said Sara Price.

After a strong second-place finish in the prologue, Jeremías González Ferioli had a consistent start to the rally remaining in the top ten overall until stage four. The Argentinian faced issues on stage four that removed him from overall contention. Still motivated, Ferioli and co-pilot, Pedro Gonzalo Rinaldi, continued the rally and scored back-to-back stage wins on stages seven and eight, in addition to several stage podiums.

"It was a tough first week. We had some issues, but they were very important because we learned a lot. Once we solved those issues after our rest day, we started to have a good race and we were very satisfied with our pace. Gonzalo also did a great job navigating. We finished almost every stage in the top three and won two stages. It's a bittersweet feeling because we were going to Dakar to fight for the podium, but we learned a lot and we will come back stronger. The whole team did an awesome job, winning 10 consecutive stages and P2 overall. It was a very good Dakar for the team and the new Maverick R," said Jeremías González.

First-time Dakar Rally competitor Hunter Miller showed his resilience, skill and determination, fighting through every kilometer of the race to score a tenth-place finish. Miller and co-pilot, Andrew Short, achieved a fourth-place finish on stage four, proving that they have the pace to run with the lead group and making their mark in this iconic event.

"I'm relieved to have made it to the finish line of Dakar, completing every kilometer, but I'm also disappointed at the same time. I was having the time of my life learning a new form of racing and felt like I was really starting to come to grips with it. Dakar is by far the most challenging thing I have ever done. I'm excited to practice everything I learned over the next year as well as help to develop the Maverick R into its full potential," said Hunter Miller.

The 12-day, 8,000-kilometer race across the unforgiving Saudi Arabian desert is widely regarded as the ultimate test of driver and machine. With support from South Racing, the Can-Am Factory racers displayed the potential of the Maverick R in its inaugural Dakar Rally appearance, capturing all but two stage wins. The Maverick R's cutting-edge tall-knuckle suspension design, seven-speed dual-clutch transmission and turbo-chared three-cylinder Rotax engine thrived in the grueling desert terrain. The team leaves the Dakar Rally with a profound sense of accomplishment and invaluable experience that will fuel their drive for next year's challenge.

View a selection of images from the Can-Am Factory South Racing Team here.

About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP has annual sales of CA$10.4 billion from over 130 countries and employs close to 20,000 driven, resourceful people as of January 31, 2024.

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Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

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FAQ

How did Can-Am (DOOO) perform in the 2025 Dakar Rally?

Can-Am secured a second-place overall finish and won ten consecutive stages in the 2025 Dakar Rally with their Maverick R platform in the T4 SSV Class.

How many stage wins did Chaleco López achieve for Can-Am (DOOO) in the 2025 Dakar Rally?

Chaleco López won five stages, the most of any racer in the T4 SSV Class, during the 2025 Dakar Rally.

What was Can-Am's (DOOO) total time in the 2025 Dakar Rally?

Can-Am's Chaleco López completed the rally with a total time of 61 hours 19 minutes and 15 seconds, securing second place.

What are the key features of Can-Am's (DOOO) Maverick R used in the 2025 Dakar Rally?

The Maverick R features a tall-knuckle suspension design, seven-speed dual-clutch transmission, and turbo-charged three-cylinder Rotax engine.

How long was the 2025 Dakar Rally course for Can-Am (DOOO)?

The 2025 Dakar Rally was a 12-day, 8,000-kilometer race across the Saudi Arabian desert.