Brp Inc Stock Price, News & Analysis

BRP Inc. (TSX: DOO) (NASDAQ: DOOO) is resuming operations following a cyberattack that limited its internal systems. Manufacturing sites in Valcourt, Rovaniemi, Sturtevant, and Gunskirchen will be fully operational by August 16, 2022, with other locations ramping up production throughout the week. The attack was traced to a third-party service provider, but there is currently no evidence of client data exposure. BRP has implemented a recovery plan and expects no impact on its year-end financial guidance.

On August 8, 2022, BRP Inc. (TSX:DOO) experienced a significant cybersecurity incident, prompting immediate containment measures. The company has engaged IT professionals and cybersecurity experts to secure its systems and investigate the breach. Operations are currently suspended, which may lead to delays in transactions with customers and suppliers. BRP cautions that the impact of this incident on future business is uncertain and may involve risks that could significantly differ from current expectations.

BRP Inc. (TSX: DOO) (NASDAQ: DOOO) has entered into an agreement to acquire Kongsberg Automotive's Shawinigan operations, enhancing its powersports business. This acquisition aligns with BRP's electrification strategy and innovation goals, as it gains 300 skilled employees specializing in key components. The deal is expected to close by the end of Q3 fiscal 2023, subject to customary conditions. The acquisition will help BRP address supply chain challenges and optimize productivity, strengthening its position in the market.

BRP Inc. (TSX:DOO) announces the launch of its electric motorcycle lineup, featuring the Can-Am Origin and Can-Am Pulse, designed for versatile riding experiences both on and off-road. Additionally, the Sea-Doo Rise electric hydrofoil board is unveiled, aimed at democratizing hydrofoiling for all skill levels. All products will be available by mid-2024. CEO José Boisjoli emphasizes innovation and market expansion, highlighting the company's commitment to electrification and enhancing consumer experiences in the powersports sector.

BRP Inc. (TSX: DOO) unveils its 2023 powersports lineup, enhancing the rider experience across its Can-Am and Sea-Doo brands. The new offerings include three youth ATVs and updates to the full-size Outlander and Renegade models, with the Maverick X3 DS Turbo now boasting 135 HP. Can-Am three-wheel vehicles receive fresh styling and customization options. Additionally, Sea-Doo introduces the Explorer Pro 170 and RXP-X Apex 300 personal watercraft, focusing on adventure readiness and performance. BRP emphasizes fun and accessibility, aiming for an enriched consumer experience.

BRP Inc. (TSX:DOO) (NASDAQ:DOOO) has unveiled new 2023 models of Manitou, Alumacraft, and Quintrex boats, featuring the innovative Rotax Outboard Engine with Stealth Technology. This advanced engine, submerged for quiet operation, offers up to 20% better fuel efficiency and significantly reduces emissions. The redesigned boats prioritize space with a bold modern design and equipped with advanced features like a Garmin digital dashboard. BRP's commitment to transformation in the boating industry aims for a unique consumer experience that enhances value.

BRP Inc. (NASDAQ: DOOO) announced the launch of two electric motorcycles, the Can-Am Origin and Can-Am Pulse, along with the Sea-Doo Rise, an electric hydrofoil board. These products aim to elevate consumer experiences in both motorcycling and watersports while promoting electrification across their lineup. Set for mid-2024 availability, the motorcycles feature advanced technology and are designed for both novice and experienced riders. BRP is positioning itself strategically to capture new market segments as it celebrates Can-Am's 50th anniversary in August 2023.

On August 7, 2022, BRP Inc. (TSX: DOO) (NASDAQ: DOOO) announced new products for 2023 aimed at enhancing the rider experience across its powersports offerings. The Can-Am Off-Road lineup introduces three youth ATVs and updates to existing models, while the Can-Am On-Road features fresh styles and customization options for its Spyder and Ryker vehicles. Sea-Doo launches two new personal watercraft, the Explorer Pro 170 and the RXP-X Apex 300, focusing on performance and adventurous features. The company emphasizes accessibility and fun in its product innovation, appealing to a broader consumer base.

BRP Inc. (TSX:DOO) has launched innovative 2023 models of Manitou, Alumacraft, and Quintrex boats featuring the all-new Rotax Outboard Engine with Stealth Technology. This design minimizes noise and frees up space, enhancing the boating experience. The engines come in 115 and 150 hp configurations, offering 20% better fuel efficiency and significantly reduced emissions. Each new model boasts modern aesthetics and improved functionality, promising exceptional value in the competitive boating market.