Dover Fueling Solutions Launches First-of-Its-Kind Rewards Offering, DX Rewards

Rhea-AI Summary

Dover Fueling Solutions (DFS), part of Dover (NYSE: DOV), has launched DX Rewards™, a new loyalty offering available through DFS Anthem UX® platform-based dispensers. This innovative system integrates with existing retailer programs, providing a personalized experience at the pump. Key features include:

• Easy sign-in or auto-enrollment using phone numbers
• Access to personalized offers and rewards
• Games to earn additional points

DX Rewards aims to drive incremental indoor sales and enhance customer engagement. It's part of the broader DFS Anthem Experience, which includes features like DX Promote media and DX Market™. The system is debuting at Jump Start Stores, integrating with their existing rewards program created by Velocity Logic Group.

Positive

• Launch of DX Rewards™, a new loyalty offering for fuel dispensers
• Integration with retailers' existing loyalty programs
• Potential to drive incremental indoor sales
• Remote deployment without disrupting site operations
• Expansion of DFS Anthem Experience product line

Negative

• None.

Insights

Market Research Analyst

The launch of DX Rewards by Dover Fueling Solutions (DFS) represents a significant innovation in the fuel and convenience retail industry. This loyalty offering integrates seamlessly with existing programs, providing a personalized experience at the pump through DFS Anthem UX® platform-based dispensers. Key features include:

• Easy sign-in for existing members and auto-enrollment for new ones
• Personalized offers and reward redemptions
• Gamification elements to earn additional points

This development addresses evolving consumer preferences and industry trends towards enhanced loyalty programs. The potential impact on Dover (DOV) could be substantial:

• Increased customer engagement and retention for fuel retailers
• Potential boost in indoor sales for convenience stores
• Competitive advantage in the fuel dispenser market

While the immediate financial impact may be , the long-term implications for Dover's market position and revenue growth in the fuel solutions segment could be significant. Investors should monitor adoption rates and the effect on Dover's fuel solutions segment performance in upcoming quarters.

DOWNERS GROVE, Ill., Oct. 16, 2024 /PRNewswire/ -- Dover Fueling Solutions ("DFS"), a part of Dover (NYSE: DOV) and a leading global provider of advanced customer-focused technologies, services and solutions in the fuel and convenience retail industries, today announced the launch of DX Rewards^™, a groundbreaking loyalty offering available through the DFS Anthem UX® platform-based dispensers.

Marking the next phase of the DFS Anthem Experience, DX Rewards is an online loyalty marketplace that integrates seamlessly with retailers' existing providers and programs to offer a personalized, app-like experience at the pump. Consumers are prompted to enter their phone number or loyalty ID to sign in as they fuel up, while nonmembers can enter their phone number to auto-enroll in the rewards program. Members can access personalized offers, redeem rewards and even play games to earn additional points.

"Loyalty programs, evolving consumer preferences and heightened expectations have been central topics in industry conversation for the past few years, but now we are turning talk into action. DX Rewards will help retailers drive incremental indoor sales," said John Morris, Senior Director, Product Innovation at Dover Fueling Solutions. "DX Rewards engages with the fueling customer directly on the Anthem UX display, where ROI has shown to be the highest. We are excited to help retailers elevate their existing loyalty programs in such an impactful way."

The DFS Anthem Experience encompasses a range of innovative features available through the DFS Anthem UX platform, all designed to enhance the fueling experience. This includes DX Promote media, local traffic and weather, our pump-side, self-ordering solution DX Market™ powered by GRUBBRR® that enables consumers to order food and products from the convenience store, and now DX Rewards, an unmatched loyalty experience.

"We're always looking for ways to meet our customers where they are and offer an exceptional experience," said Kristin Ghere, Director of Marketing and Brand Management at Jump Start Stores. "DX Rewards is helping us achieve our vision of a cohesive, omni-channel loyalty program. It's a win-win for both Jump Start and our customers. By providing a frictionless fueling experience and tailored rewards, we'll engage our customers in a more meaningful way, effectively driving increased foot traffic inside our stores."

DX Rewards is debuting at Jump Start Stores, where it will elevate Jump Start's current rewards experience created by their loyalty partner, Velocity Logic Group. Deployment is performed remotely and will not disrupt site operation.

"By presenting personalized videos, offers, clubs and rewards directly on the dispenser during fueling, we're able to take Jump Start Rewards to the next level," said Vik Mehta, Velocity Logic Group's Head of Sales. "Creating a powerful app on the DFS Anthem UX platform was fast and easy. We even integrated DX Promote media content seamlessly into our app thanks to the technology available from DFS."

Visit https://www.doverfuelingsolutions.com/solutions/consumer-experience/dx-rewards to learn more.

About Dover Fueling Solutions:

Dover Fueling Solutions® (DFS) is part of Dover Corporation and a leading provider of advanced energy dispensing equipment, electronic automation, point-of-sale and payment systems, automatic tank gauging and subscription solutions to fueling and convenience retail customers worldwide. Comprised of brands Wayne Fueling Systems, Tokheim®, OPW®, ClearView, PetroVend®, ProGauge, Fairbanks, AvaLAN Networks™, LIQAL and Bulloch Technologies®, DFS is dedicated to offering a broad range of solutions that power vehicles, including conventional fuel and clean energy products that support gasoline, diesel, bio-diesel and ethanol as well as LNG, H2, LPG, CNG and EV chargers. Headquartered in Austin, TX, DFS has a strong global manufacturing and technology development presence, including facilities in Brazil, Canada, China, India, Italy, Poland, Belgium, the Netherlands, the United Kingdom and the United States. For more information about DFS, visit www.doverfuelingsolutions.com.

About Dover:

Dover is a diversified global manufacturer and solutions provider with annual revenue of over $8 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engineered Products, Clean Energy & Fueling, Imaging & Identification, Pumps & Process Solutions and Climate & Sustainability Technologies. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 65 years, our team of over 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV." Additional information is available at dovercorporation.com.

Dover Fueling Solutions Contact:
Amy Cearley, Director of Global Marketing Communications
(512) 484-4259
amy.cearley@doverfs.com 

Dover Media Contact:
Adrian Sakowicz, VP, Communications
(630) 743-5039
asakowicz@dovercorp.com

Dover Investor Contact:
Jack Dickens, Senior Director, Investor Relations
(630) 743-2566
jdickens@dovercorp.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/dover-fueling-solutions-launches-first-of-its-kind-rewards-offering-dx-rewards-302278276.html

SOURCE Dover

FAQ

What is DX Rewards and how does it work with Dover Fueling Solutions (DOV) dispensers?

DX Rewards is a new loyalty offering from Dover Fueling Solutions that works with DFS Anthem UX® platform-based dispensers. It allows customers to sign in or auto-enroll using their phone number, access personalized offers, redeem rewards, and play games to earn points while fueling.

How does DX Rewards benefit retailers using Dover Fueling Solutions (DOV) products?

DX Rewards aims to help retailers drive incremental indoor sales by engaging fueling customers directly on the Anthem UX display. It integrates with existing loyalty programs, enhances customer engagement, and potentially increases foot traffic inside stores.

Where is Dover Fueling Solutions' (DOV) DX Rewards system being implemented first?

DX Rewards is debuting at Jump Start Stores, where it will enhance their current rewards experience created by their loyalty partner, Velocity Logic Group.

What other features are included in Dover Fueling Solutions' (DOV) DFS Anthem Experience?

The DFS Anthem Experience includes DX Promote media, local traffic and weather information, DX Market™ (a pump-side self-ordering solution), and now DX Rewards, offering a comprehensive fueling experience enhancement.