Amdocs Research: iPhone 17 Launch Opens a Loyalty Window: 61% Ready to Upgrade, 33% Open to Switching
Amdocs (NASDAQ:DOX) has released its "Life of a Smartphone: 2025 Connectivity Report" revealing key insights about consumer smartphone upgrade intentions and carrier preferences. The research shows that 61% of consumers are likely to upgrade their devices within 12 months, while 33% have switched carriers in the past three years.
The study highlights that battery life (42%) remains the top upgrade driver, surpassing AI features. Among service provider preferences, broader 5G/6G coverage leads at 46%, while 62% of consumers indicate satellite-based features would influence their provider choice. The report also reveals a significant generational divide, with 79% of 18-24 year olds owning an iPhone compared to 43% of those 65 and older.
Amdocs (NASDAQ:DOX) ha pubblicato il report "Life of a Smartphone: 2025 Connectivity Report" con dati sulle intenzioni di aggiornamento degli utenti e sulle preferenze degli operatori. La ricerca indica che il 61% dei consumatori è propenso a sostituire il proprio dispositivo entro 12 mesi e che il 33% ha cambiato operatore negli ultimi tre anni.
Lo studio sottolinea che la durata della batteria (42%) resta il principale motivo di upgrade, superando le funzionalità AI. Tra le preferenze sugli operatori, la copertura più estesa di 5G/6G è in testa con il 46%, mentre il 62% dei consumatori afferma che le funzionalità via satellite influenzerebbero la scelta del fornitore. Emergono inoltre forti differenze generazionali: il 79% dei 18-24enni possiede un iPhone rispetto al 43% degli over 65.
Amdocs (NASDAQ:DOX) ha publicado el informe "Life of a Smartphone: 2025 Connectivity Report" con hallazgos sobre la intención de actualizar smartphones y las preferencias de operadoras. La investigación muestra que el 61% de los consumidores es probable que actualice su dispositivo en 12 meses, y que el 33% ha cambiado de operadora en los últimos tres años.
El estudio destaca que la duración de la batería (42%) sigue siendo el principal motivo de renovación, por encima de las funciones de IA. Entre las preferencias de proveedores, la mayor cobertura 5G/6G lidera con un 46%, y el 62% de los consumidores indica que las funciones basadas en satélite influirían en su elección de proveedor. También se aprecia una marcada brecha generacional: el 79% de los jóvenes de 18-24 años tiene un iPhone frente al 43% de los mayores de 65.
Amdocs (NASDAQ:DOX)가 "Life of a Smartphone: 2025 Connectivity Report"를 공개하며 스마트폰 교체 의향과 통신사 선호에 대한 주요 인사이트를 발표했습니다. 조사에 따르면 소비자의 61%가 12개월 이내에 기기 교체를 할 가능성이 있으며, 33%는 지난 3년간 통신사를 변경한 것으로 나타났습니다.
연구는 배터리 수명(42%)이 여전히 AI 기능을 제치고 교체의 주요 동기임을 강조합니다. 서비스 제공자 선호도에서는 더 넓은 5G/6G 커버리지(46%)가 선호 1위이며, 62%의 소비자가 위성 기반 기능이 통신사 선택에 영향을 미칠 것이라고 답했습니다. 또한 세대 간 차이가 커 18-24세의 79%가 아이폰을 소유한 반면 65세 이상은 43%에 불과했습니다.
Amdocs (NASDAQ:DOX) a publié le "Life of a Smartphone: 2025 Connectivity Report", révélant des informations clés sur les intentions de mise à niveau des consommateurs et leurs préférences d'opérateur. L'étude indique que 61% des consommateurs sont susceptibles de changer d'appareil dans les 12 mois, tandis que 33% ont changé d'opérateur au cours des trois dernières années.
Le rapport souligne que l'autonomie de la batterie (42%) reste le principal moteur de mise à niveau, devant les fonctions d'IA. Parmi les préférences des fournisseurs, une couverture 5G/6G plus étendue arrive en tête avec 46%, et 62% des consommateurs déclarent que les fonctionnalités basées sur les satellites influenceraient leur choix de prestataire. Le rapport révèle également un fossé générationnel important : 79% des 18-24 ans possèdent un iPhone contre 43% des 65 ans et plus.
Amdocs (NASDAQ:DOX) hat den "Life of a Smartphone: 2025 Connectivity Report" veröffentlicht und liefert Einblicke in Upgrade-Absichten von Smartphone-Nutzern und deren Anbieterpräferenzen. Die Studie zeigt, dass 61% der Konsumenten wahrscheinlich innerhalb von 12 Monaten auf ein neues Gerät umsteigen, während 33% in den letzten drei Jahren den Anbieter gewechselt haben.
Hervorgehoben wird, dass die Akkulaufzeit (42%) nach wie vor der wichtigste Upgrade-Treiber ist und damit AI-Funktionen übertrifft. Bei den Anbieterpräferenzen führt eine breitere 5G/6G-Abdeckung mit 46%, und 62% der Verbraucher geben an, dass satellitengestützte Funktionen ihre Wahl des Anbieters beeinflussen würden. Zudem gibt es eine deutliche Generationenlücke: 79% der 18–24-Jährigen besitzen ein iPhone gegenüber 43% der 65-Jährigen und Älteren.
- Strong upgrade potential with 61% of consumers likely to upgrade within 12 months
- High customer satisfaction with 80% satisfied with current network coverage
- Significant market opportunity in satellite connectivity with 62% showing interest
- Strong iPhone penetration among young consumers (79% of 18-24 year olds)
- High carrier churn rate with 33% of consumers switching providers in past three years
- Significant generational divide in technology adoption and feature interest
- Low awareness of Apple Intelligence features among older demographics (59% unfamiliar)
With one-third of consumers switching carriers in recent years, providers must balance cutting-edge features with core essentials like coverage and cost flexibility - while seizing a pivotal new opportunity: satellite connectivity
NEW JERSEY, NJ / ACCESS Newswire / September 8, 2025 / Amdocs (NASDAQ:DOX), a leading provider of software and services to communications and media companies, today announced new research offering deeper insight into what's driving consumer interest in smartphone upgrades - highlighting the factors influencing their choice of communications service providers.
The Life of a Smartphone: 2025 Connectivity Report* surveyed U.S. consumers about their upgrade intentions, feature preferences, and carrier expectations. Released ahead of iPhone 17 pre-orders, the findings underscore a pivotal moment: device launches draw attention, but consumers ultimately decide based on everyday value. Specifically, they continue to prioritize network reliability, affordability, and innovative connectivity - creating an opportunity for service providers to build lasting trust. This is particularly true among younger consumers,
Among the top upgrade drivers, battery life and device performance lead across all age groups. For top wants from service providers, broader 5G/6G coverage leads (
"It's 2025, and users still care more about battery life than AI-and that says everything about how integral smartphones have become to every aspect of our lives," said Gil Rosen, Chief Marketing Officer, Amdocs. "Our data shows battery longevity (
Additional findings include:
Generational Divide in Ownership & Upgrade Intent
79% of 18-24 year olds report owning an iPhone, compared to just43% of those 65+.61% of consumers are likely to upgrade their smartphone within 12 months, with intent strongest among 25-44 year olds-nearly half saying they're "very likely" to upgrade.
Innovation Appeal Skews Young; Cost Mindset Dominates Older Consumers
Trade-in offers (
30% ) remain a key motivator, especially for cost-conscious users.Enhanced camera capabilities (
33% ) and Apple Intelligence (31% ) rank highest among new iOS feature interests.31% of 35-44 year olds view Apple Intelligence as a "major innovation," versus just3% of those 65+.59% of older consumers are unfamiliar with the feature.
Trust, Reliability & Churn
33% of consumers have switched providers in the past three years-rising to44% among 25-34 year olds, compared to just15% of those 65+.80% are satisfied with current network coverage, with satisfaction peaking among older adults-50% of those 65+ are "very satisfied."
Even as device makers roll out breakthrough features, the report underscores that reliability remains the cornerstone of the consumer smartphone experience. To win the next generation, providers must blend innovation with fundamentals - expanding coverage and new connectivity options, enabling affordable, flexible plans, and offering strong trade-in and upgrade programs.
*The Life of a Smartphone: 2025 Connectivity Report, conducted by Amdocs in August 2025, using Dynata who surveyed 1,000 general US consumers
Supporting Resources
Download the Life of a Smartphone: 2025 Connectivity Report fact sheet
Keep up with Amdocs news by visiting the company's website
About Amdocs
Amdocs helps those who build the future to make it amazing. With our market-leading portfolio of software products and services, we unlock our customers' innovative potential, empowering them to provide next-generation communication and media experiences for both the individual end user and enterprise customers. Our employees around the globe are here to accelerate service providers' migration to the cloud, enable them to differentiate in the 5G era, and digitalize and automate their operations. Listed on the NASDAQ Global Select Market, Amdocs had revenue of
Amdocs' Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters and years. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general macroeconomic conditions, prevailing level of macroeconomic, business and operational uncertainty, including as a result of geopolitical events or other regional events or pandemics, changes to trade policies including tariffs and trade restrictions, as well as the current inflationary environment, and the effects of these conditions on the Company's customers' businesses and levels of business activity, including the effect of the current economic uncertainty and industry pressure on the spending decisions of the Company's customers. Amdocs' ability to grow in the business markets that it serves, Amdocs' ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, security incidents, including breaches and cyberattacks to our systems and networks and those of our partners or customers, potential loss of a major customer, our ability to develop long-term relationships with our customers, our ability to successfully and effectively implement artificial intelligence and Generative AI in the Company's offerings and operations, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, Amdocs specifically disclaims any obligation to do so. These and other risks are discussed at greater length in Amdocs' filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2024, filed on December 17, 2024, and our Form 6-K furnished for the first quarter of fiscal 2025 on February 18, 2025, for the second quarter of fiscal 2025 on May 19, 2025, and for the third quarter of fiscal 2025 on August 18, 2025.
Media Contacts
Michael Zema
Amdocs Public Relations
Mzema@amdocs.com
Emily Holt
PAN Communications for Amdocs
amdocs@pancomm.com
SOURCE: Amdocs Management Limited
View the original press release on ACCESS Newswire
FAQ
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