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Direct Digital Holdings, Inc. Stock Price, News & Analysis

DRCT Nasdaq

Welcome to our dedicated page for Direct Digital Holdings news (Ticker: DRCT), a resource for investors and traders seeking the latest updates and insights on Direct Digital Holdings stock.

Direct Digital Holdings, Inc. (Nasdaq: DRCT) generates a steady flow of news as an advertising and marketing technology platform that combines sell-side and buy-side digital advertising capabilities. Through its Colossus SSP sell-side platform and its Orange 142 and Huddled Masses buy-side operations, the company issues updates that reflect developments in programmatic advertising, data-driven marketing, and capital markets activity.

News about Direct Digital Holdings often covers financial results, including quarterly earnings announcements and segment performance for its sell-side and buy-side advertising businesses. These updates can include commentary on impression volumes processed through Colossus SSP, customer activity in the buy-side segment, and the company’s efforts to use AI to streamline workflows, enhance capabilities, and develop new customer-facing solutions.

Investors and industry observers can also find corporate and capital structure news, such as information about reverse stock splits, Nasdaq listing compliance, preferred equity issuances, and amendments to equity reserve facilities or loan agreements. These items provide context on how the company manages liquidity, stockholders’ equity, and compliance with Nasdaq listing rules.

On the operational and strategic side, Direct Digital Holdings and its subsidiaries announce partnerships, product and practice launches, and initiatives that highlight their sector focus. Examples include Orange 142’s dedicated high-compliance practice for regulated industries and its collaborations in travel and tourism media, as well as Colossus SSP’s programs supporting independent content creators and publishers entering the programmatic ecosystem.

This news page for DRCT aggregates these types of updates so readers can follow developments across earnings, capital markets actions, platform initiatives, and sector-specific partnerships. Regularly reviewing this feed can help users understand how Direct Digital Holdings is evolving its advertising technology, client offerings, and financial position over time.

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Direct Digital Holdings, Inc. (Nasdaq: DRCT) has been recognized as a top minority-owned business by The Houston Business Journal, ranking 16th out of 25 companies. This accolade highlights the company's commitment to diversity and its positive impact on the community. Co-Founder and CEO Mark Walker expressed pride in the recognition, emphasizing the company's dedication to making a difference. Direct Digital Holdings combines supply- and demand-side advertising platforms, managing over 200 clients daily and generating over 70 billion impressions monthly across various media channels.

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Direct Digital Holdings (Nasdaq: DRCT) announced that its platform, Orange142, has been selected as the digital advertising services provider for Emory University's Goizueta Business School. This one-year agreement will see Orange142 handle enrollment marketing for various MBA programs. The collaboration aims to enhance awareness and attract diverse candidates. Emory's Goizueta Business School seeks to strengthen its enrollment profile, while Orange142 aims to leverage its data-driven solutions to achieve significant results.

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Direct Digital Holdings (Nasdaq: DRCT) announced participation in the LD Micro Invitational XII investor conference in California from June 7 to 9, 2022. Key executives, President Keith Smith and CFO Susan Echard, will represent the company. The conference will feature around 200 companies presenting in half-hour increments, with extensive networking opportunities. Direct Digital Holdings integrates innovative advertising platforms, managing over 200 clients and generating over 70 billion impressions monthly across multiple media channels.

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Direct Digital Holdings (Nasdaq: DRCT) announced that CEO Mark Walker will speak at the Loop Capital Markets 2022 Investor Conference on June 2, 2022, in New York City. The company is known for its advertising technology platform that unites supply- and demand-side solutions. With its Colossus SSP, it provides extensive reach to advertisers while serving over 80,000 clients and generating 70+ billion impressions monthly across various media channels. Direct Digital Holdings focuses on delivering data-driven programmatic solutions for diverse sectors, ensuring significant ROI for its clients.

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Direct Digital Holdings (Nasdaq: DRCT) reported first quarter 2022 revenue of $11.4 million, marking a 100% increase year-over-year. The sell-side advertising segment surged by 540% to $5.6 million, while the buy-side segment grew 21% to $5.8 million. Operating income improved to $0.6 million from a loss of $26,000 in Q1 2021. Adjusted EBITDA rose 113% to $1.1 million. The company expects 2022 revenue between $48 million and $52 million, anticipating growth as the economy recovers.

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Direct Digital Holdings (Nasdaq: DRCT) will announce its financial results for the first quarter ending March 31, 2022, on May 12, 2022, after market close. A conference call and webcast will follow at 5:00 p.m. ET to discuss these results. The company operates a comprehensive advertising platform that combines supply- and demand-side solutions, managing 17,500 clients and generating over 30 billion monthly impressions across various media channels.

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Direct Digital Holdings (Nasdaq: DRCT) will be presenting at NobleCon18 on April 21, 2022, at 1:30 PM ET, featuring CEO Mark Walker and President Keith Smith at the Hard Rock Hotel & Casino in Hollywood, Florida. A breakout session with the management team is scheduled for the same day at 10:00 AM ET. A high-definition video webcast of the presentation will be available on their investor relations website the following day, archived for 90 days. Direct Digital Holdings operates integrated advertising platforms, serving over 80,000 advertisers and generating over 70 billion impressions monthly.

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Direct Digital Holdings (Nasdaq: DRCT) plans to disclose its financial results for the first quarter ended March 31, 2022, on May 12, 2022, following the U.S. market close. A conference call and webcast will be held at 5:00 p.m. ET for discussion. The company integrates advanced advertising platforms, including its supply-side platform Colossus SSP, and boasts managing 17,500 clients daily, generating over 30 billion impressions monthly across various media.

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Direct Digital Holdings (Nasdaq: DRCT) reported a 206% year-over-year revenue increase for fiscal year 2021, reaching $38.1 million, with a 95% increase in Q4 2021 to $12.9 million. The sell-side segment grew 410% to $6.7 million, while buy-side advertising rose 17% to $6.2 million. Operating income soared to $1.3 million, a significant rise from $40,000 in the prior year. However, the company reported a net loss of $(2.1 million) in Q4. Looking ahead, Direct Digital expects Q1 2022 revenues between $11.0 million and $11.5 million, signaling 98% growth year-over-year.

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Direct Digital Holdings (Nasdaq: DRCT) announced a new 5-year contract with the Pigeon Forge Department of Tourism for its advertising platform, Orange142. This agreement builds on a 25-year partnership aimed at boosting tourism and economic benefits for the region, which saw a $2 billion impact in 2021. Orange142 will enhance digital services, including media management and analytics, to attract visitors from key markets such as Chicago and Washington DC. The partnership is expected to leverage digital expertise to recover from COVID-19 impacts and drive tourism growth.

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FAQ

What is the current stock price of Direct Digital Holdings (DRCT)?

The current stock price of Direct Digital Holdings (DRCT) is $4.11 as of January 23, 2026.

What is the market cap of Direct Digital Holdings (DRCT)?

The market cap of Direct Digital Holdings (DRCT) is approximately 3.3M.
Direct Digital Holdings, Inc.

Nasdaq:DRCT

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3.28M
557.25k
4.31%
3.64%
1.71%
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