Solo Stove expands into Coolers with latest innovation, the Solo Windchill 47 Cooler

Rhea-AI Summary

Solo Stove (NYSE: DTC), known for smokeless fire pits, is expanding into the cooler market with the launch of the Solo Windchill 47 Cooler. The innovative 47-quart cooler, priced at $649.99, features a built-in portable air conditioner and misting system, making it the first cooler that actively cools users. The product offers three cooling methods: premium foam insulation for food and drinks, an integrated air conditioner, and a misting system using melted ice.

The cooler can hold 65 cans and provides over three hours of active cooling on a single charge. Additional features include accessory attachments, bottle opener, charging ports, all-terrain wheels, and a telescoping handle. Available in two colors, the Windchill 47 launches for pre-order on May 14th, with shipping beginning in early June 2025, exclusively through SoloStove.com.

Positive

• Entry into new product category expands revenue potential and market reach
• Innovative features differentiate the product from competitors in the cooler market
• Premium pricing at $649.99 suggests healthy profit margins
• Direct-to-consumer sales strategy through exclusive website distribution

Negative

• High price point may limit mass market adoption
• Limited battery life of only 3 hours for active cooling feature
• Initial launch limited to online sales channel only

Insights

Consumer Products Analyst

Solo Stove's expansion into premium coolers marks a strategic diversification beyond fire pits, targeting high-margin outdoor lifestyle markets.

Solo Stove's entry into the competitive cooler market represents a significant category expansion for the brand previously known primarily for smokeless fire pits. The Solo Windchill 47 Cooler introduces innovative differentiation in a saturated market through its triple-cooling functionality: traditional insulation, a built-in portable air conditioner, and a misting function that utilizes melted ice.

The $649.99 price point positions this product firmly in the premium segment, competing with established high-end cooler brands like Yeti and RTIC. This premium pricing strategy aligns with Solo Stove's existing brand positioning and suggests healthy margins if manufacturing costs are managed effectively.

The product's technological innovations address specific consumer pain points in outdoor settings, particularly the personal cooling features which extend functionality beyond traditional coolers. These differentiated features could justify the premium pricing and help carve out market share in the competitive outdoor recreation segment.

This launch signals Solo Brands' broader strategic initiative to diversify revenue streams beyond their core fire pit products. The company is leveraging their established direct-to-consumer channel by making the product exclusively available through their website, maintaining control over the customer experience and margins.

The rebranding effort mentioned (new logo reflecting "evolution beyond fire") indicates this cooler launch is part of a larger strategic pivot to position Solo Stove as a comprehensive outdoor lifestyle brand rather than a single-product company. This diversification strategy could reduce business risk associated with seasonal fire pit sales and create cross-selling opportunities across their product ecosystem.

The outdoor brand introduces the next generation of new products with the expansion into a new category

GRAPEVINE, Texas, May 14, 2025 /PRNewswire/ -- Solo Stove, the leading outdoor lifestyle brand within Solo Brands (NYSE: DTC; OTC: DTCB) and creator of the world's best-selling smokeless fire pit, officially steps into the Cooler category with the launch of its new Solo Windchill 47 Cooler. Packed with cutting-edge technology, this is the first cooler that actually cools you. Featuring an innovative on-the-go air conditioner, paired with fine misting, it's the ultimate summer necessity, designed to deliver serious relief on the hottest days.

Created with the Solo Stove community in mind, this new launch is an outdoor essential for everyone, from weekend adventurers and tailgaters, to camping and fishing enthusiasts. The Solo Windchill 47 is the only cooler that offers three different ways to chill, all without compromising on space or performance: it keeps drinks and food cold for days with premium foam insulation, features a portable air conditioner built right into the lid, and turns melted ice into mist for that immediate refresh needed during a long day in the sun.

"We're thrilled to launch our first-ever cooler, an exciting new chapter that reflects our commitment to innovation and evolving with our consumers," said John Larson, CEO. "This is just the beginning of the next iteration of Solo, as we continue to deliver quality products that are designed to elevate your outdoor experience and spark unforgettable moments with friends and family."

The new Solo Windchill 47-quart cooler can be stocked with 65 cans and guarantees over three hours of active cooling power on one single charge. In addition to superior cooling technologies, the new launch features accessory attachment systems, integrated bottle opener, charging ports, all-terrain wheels, a rear-facing drain, telescoping handle, and more. The Solo Windchill 47 is the first of many new innovations under the evolving Solo brand. It will feature the new logo, which is a reflection of the brand's evolution beyond fire and expansion into new categories, as well as Solo Stove's commitment to designing products that elevate outdoor living in all forms.

The innovative Solo Windchill 47 Cooler will launch in two colors at $649.99. It will be available for pre-order starting May 14^th and will begin shipping in early-June. Consumers can head to SoloStove.com where it is exclusively available for purchase and follow the brand on social @solostove to stay up to date on future launches and brand news.

Solo Brands, headquartered in Grapevine, TX, is a leading omnichannel lifestyle brand company. Leveraging e-commerce, strategic retail relationships and physical retail stores, Solo Brands offers innovative, premium products to consumers through five outdoor lifestyle brands – Solo Stove and TerraFlame, known for the world's most popular smokeless fire pits, pizza ovens, accessories, and more; Chubbies, a premium casual apparel and activewear brand; ISLE, maker of inflatable and hard paddle boards and accessories; and Oru Kayak, innovator of origami folding kayaks.

Contact:
brody.gordon@finnpartners.com

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SOURCE Solo Stove

FAQ

What is the price of Solo Stove's new Windchill 47 Cooler (DTC)?

The Solo Windchill 47 Cooler is priced at $649.99 and will be available exclusively through SoloStove.com.

What are the main features of Solo Stove's Windchill 47 Cooler?

The Windchill 47 features a built-in portable air conditioner, misting system, premium foam insulation, 47-quart capacity (fits 65 cans), charging ports, all-terrain wheels, telescoping handle, and accessory attachment systems.

When will Solo Stove's Windchill 47 Cooler be available for purchase?

The Windchill 47 Cooler will be available for pre-order starting May 14th, 2025, with shipping beginning in early June 2025.

How long does the Solo Stove Windchill 47 Cooler's active cooling last?

The cooler provides over three hours of active cooling power on a single charge.

Where can I buy the Solo Stove Windchill 47 Cooler?

The Windchill 47 Cooler will be available exclusively through SoloStove.com.