Solo Stove expands into Coolers with latest innovation, the Solo Windchill 47 Cooler
Solo Stove (NYSE: DTC), known for smokeless fire pits, is expanding into the cooler market with the launch of the Solo Windchill 47 Cooler. The innovative 47-quart cooler, priced at $649.99, features a built-in portable air conditioner and misting system, making it the first cooler that actively cools users. The product offers three cooling methods: premium foam insulation for food and drinks, an integrated air conditioner, and a misting system using melted ice.
The cooler can hold 65 cans and provides over three hours of active cooling on a single charge. Additional features include accessory attachments, bottle opener, charging ports, all-terrain wheels, and a telescoping handle. Available in two colors, the Windchill 47 launches for pre-order on May 14th, with shipping beginning in early June 2025, exclusively through SoloStove.com.
Solo Stove (NYSE: DTC), noto per i suoi bracieri senza fumo, si espande nel mercato delle cooler con il lancio del Solo Windchill 47 Cooler. Questo innovativo cooler da 47 quarti, dal prezzo di 649,99 $, è dotato di un condizionatore d'aria portatile integrato e di un sistema di nebulizzazione, diventando il primo cooler che raffredda attivamente gli utenti. Il prodotto offre tre modalità di raffreddamento: isolamento in schiuma premium per cibo e bevande, condizionatore d'aria integrato e sistema di nebulizzazione con ghiaccio fuso.
Il cooler può contenere 65 lattine e garantisce oltre tre ore di raffreddamento attivo con una singola carica. Tra le altre caratteristiche figurano attacchi per accessori, apribottiglie, porte di ricarica, ruote per ogni tipo di terreno e manico telescopico. Disponibile in due colori, il Windchill 47 sarà disponibile in pre-ordine dal 14 maggio, con spedizioni a partire dai primi di giugno 2025, esclusivamente su SoloStove.com.
Solo Stove (NYSE: DTC), conocido por sus fogatas sin humo, se expande al mercado de neveras portátiles con el lanzamiento del Solo Windchill 47 Cooler. Esta innovadora nevera de 47 cuartos, con un precio de $649.99, cuenta con un aire acondicionado portátil integrado y un sistema de nebulización, convirtiéndose en la primera nevera que enfría activamente a los usuarios. El producto ofrece tres métodos de enfriamiento: aislamiento premium de espuma para alimentos y bebidas, aire acondicionado integrado y sistema de nebulización con hielo derretido.
La nevera puede contener 65 latas y proporciona más de tres horas de enfriamiento activo con una sola carga. Otras características incluyen accesorios para acoplar, abridor de botellas, puertos de carga, ruedas todoterreno y un mango telescópico. Disponible en dos colores, el Windchill 47 estará disponible para preordenar el 14 de mayo, con envíos a partir de principios de junio de 2025, exclusivamente a través de SoloStove.com.
Solo Stove (NYSE: DTC)는 연기 없는 화덕으로 알려져 있으며, Solo Windchill 47 Cooler 출시로 쿨러 시장에 진출합니다. 혁신적인 47쿼트 쿨러로 가격은 $649.99이며, 휴대용 에어컨과 미스트 시스템이 내장되어 사용자에게 적극적으로 냉기를 제공하는 최초의 쿨러입니다. 이 제품은 식음료를 위한 프리미엄 폼 단열, 통합 에어컨, 녹은 얼음을 이용한 미스트 시스템 등 세 가지 냉각 방식을 제공합니다.
이 쿨러는 65개의 캔을 보관할 수 있으며, 한 번 충전으로 3시간 이상의 적극적인 냉각을 제공합니다. 추가 기능으로는 액세서리 부착, 병따개, 충전 포트, 전지형 바퀴, 텔레스코픽 핸들이 포함되어 있습니다. 두 가지 색상으로 제공되며, Windchill 47은 5월 14일부터 예약 주문이 가능하며, 2025년 6월 초부터 SoloStove.com에서 독점 배송됩니다.
Solo Stove (NYSE : DTC), connu pour ses foyers sans fumée, s'étend au marché des glacières avec le lancement du Solo Windchill 47 Cooler. Cette glacière innovante de 47 quarts, au prix de 649,99 $, est équipée d'un climatiseur portable intégré et d'un système de brumisation, faisant d'elle la première glacière à refroidir activement les utilisateurs. Le produit offre trois méthodes de refroidissement : une isolation en mousse haut de gamme pour les aliments et boissons, un climatiseur intégré et un système de brumisation utilisant de la glace fondue.
La glacière peut contenir 65 canettes et offre plus de trois heures de refroidissement actif avec une seule charge. Parmi les autres caractéristiques, on trouve des fixations pour accessoires, un ouvre-bouteilles, des ports de chargement, des roues tout-terrain et une poignée télescopique. Disponible en deux couleurs, le Windchill 47 sera disponible en précommande à partir du 14 mai, avec une expédition début juin 2025, exclusivement sur SoloStove.com.
Solo Stove (NYSE: DTC), bekannt für rauchfreie Feuerstellen, erweitert sein Sortiment um den Solo Windchill 47 Cooler. Der innovative 47-Quart-Kühler kostet 649,99 $ und verfügt über eine integrierte tragbare Klimaanlage sowie ein Nebelsystem, wodurch er der erste Kühler ist, der die Nutzer aktiv kühlt. Das Produkt bietet drei Kühlmethoden: hochwertige Schaumstoffisolierung für Lebensmittel und Getränke, eine integrierte Klimaanlage und ein Nebelsystem mit geschmolzenem Eis.
Der Kühler fasst 65 Dosen und bietet über drei Stunden aktive Kühlung mit einer einzigen Ladung. Weitere Merkmale sind Zubehörbefestigungen, Flaschenöffner, Ladeanschlüsse, Geländereifen und ein Teleskopgriff. Der Windchill 47 ist in zwei Farben erhältlich, kann ab dem 14. Mai vorbestellt werden und wird ab Anfang Juni 2025 exklusiv über SoloStove.com versandt.
- Entry into new product category expands revenue potential and market reach
- Innovative features differentiate the product from competitors in the cooler market
- Premium pricing at $649.99 suggests healthy profit margins
- Direct-to-consumer sales strategy through exclusive website distribution
- High price point may limit mass market adoption
- Limited battery life of only 3 hours for active cooling feature
- Initial launch limited to online sales channel only
Insights
Solo Stove's expansion into premium coolers marks a strategic diversification beyond fire pits, targeting high-margin outdoor lifestyle markets.
Solo Stove's entry into the competitive cooler market represents a significant category expansion for the brand previously known primarily for smokeless fire pits. The Solo Windchill 47 Cooler introduces innovative differentiation in a saturated market through its triple-cooling functionality: traditional insulation, a built-in portable air conditioner, and a misting function that utilizes melted ice.
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The product's technological innovations address specific consumer pain points in outdoor settings, particularly the personal cooling features which extend functionality beyond traditional coolers. These differentiated features could justify the premium pricing and help carve out market share in the competitive outdoor recreation segment.
This launch signals Solo Brands' broader strategic initiative to diversify revenue streams beyond their core fire pit products. The company is leveraging their established direct-to-consumer channel by making the product exclusively available through their website, maintaining control over the customer experience and margins.
The rebranding effort mentioned (new logo reflecting "evolution beyond fire") indicates this cooler launch is part of a larger strategic pivot to position Solo Stove as a comprehensive outdoor lifestyle brand rather than a single-product company. This diversification strategy could reduce business risk associated with seasonal fire pit sales and create cross-selling opportunities across their product ecosystem.
The outdoor brand introduces the next generation of new products with the expansion into a new category
Created with the Solo Stove community in mind, this new launch is an outdoor essential for everyone, from weekend adventurers and tailgaters, to camping and fishing enthusiasts. The Solo Windchill 47 is the only cooler that offers three different ways to chill, all without compromising on space or performance: it keeps drinks and food cold for days with premium foam insulation, features a portable air conditioner built right into the lid, and turns melted ice into mist for that immediate refresh needed during a long day in the sun.
"We're thrilled to launch our first-ever cooler, an exciting new chapter that reflects our commitment to innovation and evolving with our consumers," said John Larson, CEO. "This is just the beginning of the next iteration of Solo, as we continue to deliver quality products that are designed to elevate your outdoor experience and spark unforgettable moments with friends and family."
The new Solo Windchill 47-quart cooler can be stocked with 65 cans and guarantees over three hours of active cooling power on one single charge. In addition to superior cooling technologies, the new launch features accessory attachment systems, integrated bottle opener, charging ports, all-terrain wheels, a rear-facing drain, telescoping handle, and more. The Solo Windchill 47 is the first of many new innovations under the evolving Solo brand. It will feature the new logo, which is a reflection of the brand's evolution beyond fire and expansion into new categories, as well as Solo Stove's commitment to designing products that elevate outdoor living in all forms.
The innovative Solo Windchill 47 Cooler will launch in two colors at
Solo Brands, headquartered in
Contact:
brody.gordon@finnpartners.com
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SOURCE Solo Stove
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