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DoubleVerify receives the inaugural TrustArc Responsible AI Certification, showcasing their dedication to AI governance principles. The certification verifies their commitment to accountability, fairness, and transparency in developing and deploying responsible AI systems.
DoubleVerify riceve la prima certificazione di TrustArc per l'IA responsabile, dimostrando il loro impegno verso i principi di governance dell'IA. La certificazione conferma la loro dedizione alla responsabilità, equità e trasparenza nello sviluppo e nell'implementazione di sistemi di IA responsabili.
DoubleVerify recibe la primera Certificación de IA Responsable de TrustArc, demostrando su dedicación a los principios de gobernanza de IA. La certificación verifica su compromiso con la responsabilidad, la equidad y la transparencia en el desarrollo y despliegue de sistemas de IA responsable.
DoubleVerify는 AI 거버넌스 원칙에 대한 헌신을 보여주면서 TrustArc 책임 있는 AI 인증을 처음으로 받았습니다. 이 인증은 책임감, 공정성 및 투명성을 바탕으로 책임 있는 AI 시스템을 개발하고 배포하는 데 대한 그들의 노력을 확인합니다.
DoubleVerify reçoit la première Certification AI Responsable de TrustArc, démontrant leur dévouement aux principes de gouvernance de l'IA. La certification atteste de leur engagement envers la responsabilité, l'équité et la transparence dans le développement et le déploiement de systèmes d'IA responsables.
DoubleVerify erhält die erste TrustArc-Zertifizierung für verantwortungsbewusste KI, die ihre Hingabe zu Prinzipien der KI-Governance zeigt. Die Zertifizierung bestätigt ihr Engagement für Verantwortlichkeit, Fairness und Transparenz bei der Entwicklung und Implementierung verantwortungsbewusster KI-Systeme.
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With this certification, TrustArc affirms that DoubleVerify’s AI governance aligns with principles of accountability, fairness and transparency
NEW YORK--(BUSINESS WIRE)--
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it is the inaugural recipient of TrustArc’s TRUSTe Responsible AI Certification, demonstrating industry-leading commitment to AI governance.
TrustArc’s Responsible AI Certification assesses and, where eligible, certifies the practices of organizations that develop and deploy AI systems against the Assessment Criteria, which verifies a company’s rigorous commitment to developing and deploying responsible AI.
"Developing powerful AI comes with a duty to manage its implications and impact,” said Jack Smith, Chief Innovation Officer of DoubleVerify. “Partnering with TrustArc proves our commitment and dedication to meet the highest standards in privacy and fairness for everyone who uses our products and solutions. We’re honored to be the first to earn this certification in Responsible AI.”
Organizations that complete the Responsible AI Certification must meet TRUSTe's Responsible AI Certification Assessment Criteria, which ensure AI is: valid and reliable, explainable and interpretable, accountable and transparent, privacy-enhanced, fair, safe and secure and resilient.
“This is a transformative era where the possibilities of AI are growing at an astounding rate,” said Jason Wesbecher, CEO of TrustArc. “As the first company to achieve our Responsible AI Certification, DoubleVerify shows its commitment to upholding the highest standards of integrity and creating a future where ethical responsibility is central to technological advancement.”
For more information about DoubleVerify’s AI capabilities, please visit www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
About TrustArc
As the leader in data privacy, TrustArc automates and simplifies the creation of end-to-end privacy management programs for global organizations. TrustArc is the only company to deliver the depth of privacy intelligence coupled with complete platform automation that is essential for the growing number of privacy regulations in an ever-changing digital world. Headquartered in San Francisco and backed by a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk, and build trust. For additional information, visit www.trustarc.com.
What certification did DoubleVerify receive from TrustArc?
DoubleVerify received the TrustArc Responsible AI Certification.
What principles does the TrustArc Responsible AI Certification align with?
The certification aligns with principles of accountability, fairness, and transparency in AI governance.
Who is the Chief Innovation Officer of DoubleVerify?
Jack Smith is the Chief Innovation Officer of DoubleVerify.
What are the key criteria assessed in TrustArc's Responsible AI Certification?
The key criteria assessed include AI validity, reliability, explainability, accountability, transparency, privacy enhancement, fairness, safety, security, and resilience.
dv is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. built on best practices, dv solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. since 2008, dv has helped hundreds of fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. headquartered in new york city, doubleverify’s investors include jmi equity, institutional venture partners, blumberg capital, first round capital and genacast ventures. learn more at doubleverify.com.
