DoubleVerify and Spectrum Reach Partner to Advance Program-Level Transparency in Streaming TV
Rhea-AI Summary
DoubleVerify (NYSE: DV) and Spectrum Reach announced a partnership to advance program-level transparency across streaming TV on March 25, 2026. Spectrum Reach joins DV’s Certified Transparent Streaming program to provide verified show- and episode-level reporting, delivered privacy-first via clean room infrastructure and integrated into DV Authentic Streaming TV™ reporting.
The collaboration shares program-level metadata for news, live sports and local programming across direct IO and programmatic buys, giving advertisers post-bid visibility into the specific programs where ads ran.
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Key Figures
Market Reality Check
Peers on Argus
Peers show mixed moves, with ALIT at -3.42%, ALKT at -3.83%, DAVE at -2.79%, SPNS nearly flat at -0.02%, and DBD up 4.53%, indicating stock-specific factors for DV rather than a unified sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 10 | Product expansion | Positive | +2.2% | Expanded DV Authentic Attention to TikTok with impression-level attention metrics. |
| Dec 04 | Leadership appointment | Positive | +0.0% | Appointed new EMEA managing director to drive regional growth and strategy. |
| Nov 18 | Industry insights report | Neutral | +0.5% | Released 2025 Global Insights report on consumer and marketer trends in walled gardens. |
| Nov 17 | Investor conferences | Neutral | -1.7% | Announced participation in upcoming technology and media investor conferences. |
| Nov 07 | Earnings results | Positive | -14.4% | Reported Q3 2025 revenue growth, strong margins, and raised full-year guidance. |
Product and platform expansion headlines have often seen modest positive or flat reactions, while ostensibly strong earnings once coincided with a sharp negative move.
Over the last several months, DoubleVerify issued a series of expansion and insight updates, including a TikTok-focused DV Authentic Attention integration on Dec 10, 2025 and a walled-gardens Global Insights report on Nov 18, 2025. Leadership in EMEA was strengthened with the appointment of Stuart Flint on Dec 4, 2025, and management engaged investors via conferences in November and December. The Q3 2025 earnings release on Nov 7, 2025 highlighted revenue growth and higher margin guidance, yet the stock fell, contrasting with generally mild positive reactions to product-focused news.
Market Pulse Summary
This announcement highlights DoubleVerify’s effort to extend program-level transparency across streaming TV, naming Spectrum Reach as the first partner in its Certified Transparent Streaming program. It reinforces DV Authentic Streaming TV™ as a tool for show-level reporting and performance optimization in CTV. In light of earlier product expansions and data offerings during 2025, investors may watch how many additional publishers join, how deeply program-level data integrates into buying workflows, and whether these partnerships support revenue and margin trends over time.
Key Terms
programmatic buying technical
AI-generated analysis. Not financial advice.
Spectrum Reach joins DV’s Certified Transparent Streaming program, delivering verified show-level reporting across streaming TV and CTV inventory
NEW YORK, March 25, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns. As part of the collaboration, Spectrum Reach has become the first partner to join DV’s Certified Transparent Streaming program, reinforcing its commitment to secure, program-level transparency across streaming TV ad inventory.
“Advertisers have made it clear that show-level transparency is not optional — it’s foundational to trust and performance in streaming TV,” said Todd Randak, GM of CTV at DoubleVerify. “By working with Spectrum Reach to enable compliant, program-level reporting at scale, we’re continuing to raise the standard for transparency while helping brands drive stronger outcomes. We expect to announce additional partners in the coming months as momentum builds around program-level transparency across the streaming TV ecosystem.”
Through the partnership, Spectrum Reach will share key show-level data across their programming including news and live sports, spanning both direct IO and programmatic buying. These insights will be available directly within DV Authentic Streaming TV™ reporting, giving advertisers verified, post-bid visibility into the specific programs their ads ran alongside. By combining show-level transparency in a privacy-focused way with DV’s performance analytics and optimization capabilities, advertisers can better understand how contextual relevance drives outcomes and make smarter decisions to optimize future streaming investments.
“We’re bringing show-level transparency to premium streaming inventory, not just telling advertisers which app their ads ran in, but which program they ran alongside,” said Alexander Groysman, Vice President, Product Management at Spectrum Reach. “This includes weather reports, local news, live sports and business programming. Spectrum Reach is enriching our content metadata with the granular signals advertisers have been asking for and integrating it directly into programmatic infrastructure. Our partnership with DoubleVerify ensures this transparency is delivered in a privacy-focused, scalable way that drives stronger outcomes for brands.”
DV announced DV Authentic Streaming TV™ in January. The solution combines the company’s verification and optimization capabilities to deliver unprecedented, granular pre-bid discovery, AI-powered performance activation and post-bid measurement across streaming TV and CTV environments.
DV’s Certified Transparent Streaming program allows publishers to share verified program- and episode-level data in streaming TV in a privacy-focused and scalable way. Built using clean room infrastructure, it enables publishers to contribute program-level data within a controlled environment where individual-level information remains under their control. Only aggregated, de-identified advertiser-ready outputs are shared.
To be certified, publishers must demonstrate that they can contribute content-level information in a compliant environment and meet DV’s criteria for data quality, consistency and transparency.
Participation in the DV’s Certified Transparent Streaming program helps publishers:
- Incentivize continued ad spending by providing trusted, program-level transparency.
- Increase yield by demonstrating premium context and quality.
- Reduce operational friction through fast, compliant reporting that eliminates one-off data pulls.
- Maintain control of sensitive data in a privacy-focused environment.
These efforts establish a consistent, reliable foundation for transparency that aligns advertiser expectations with publisher needs.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by our
Contact: Chris Harihar Mod Op 646-535-9475 chris@crenshawcomm.com
FAQ
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