DV Launches Ask Neura, Expanding Natural-Language Access to Media Intelligence
DoubleVerify adds a conversational AI layer on top of its DV Neura engine, giving advertisers more flexible, natural-language access to campaign insights.
Rhea-AI Summary
DoubleVerify (DV) launched Ask Neura, a conversational AI experience embedded in DV Pinnacle that lets advertisers and agencies query DV’s media-quality and performance data using natural language.
Ask Neura works across social, streaming TV and the open web to explain unexpected campaign shifts, summarize results and point users to relevant dashboards. It is powered by DV Neura within the DV Media AdVantage Platform and can be accessed directly or via third-party tools such as Anthropic Claude through the Model Context Protocol. DV also plans a DV Neura Activation Agent to autonomously execute approved campaign changes within defined guardrails.
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AI-generated analysis. How Rhea-AI works. Not financial advice.
New DV-built conversational AI experience helps advertisers uncover insights and act on recommendations across social, streaming TV and the open web
NEW YORK, Sept. 17, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced Ask Neura, a new conversational AI experience built directly into DV Pinnacle®, enabling advertisers and agencies to interact with DV data and insights using natural language.
With this release, DV customers can analyze campaign effectiveness at any point in their workflow across fraud/invalid traffic (IVT), brand suitability, viewability, geographic alignment and attention. Advertisers can explore their data beyond predefined reports, follow questions wherever the analysis leads and understand both what is driving unusual trends and why specific recommendations are being made, providing greater transparency into how to improve ad performance.
“Conversational AI shouldn’t just make it easier to find the answers you’re already looking for. It should surface insights you may not have known to look for in the first place,” said Mark Zagorski, CEO of DV. “With DV’s Ask Neura, marketers can uncover what matters faster and take action that drives impact. Ask Neura also helps democratize decision-making across the organization, not just access to data.”
Ask Neura can instantly explain unexpected shifts in campaign data, generate quick summaries and direct users to the most relevant dashboards for deeper analysis and action. It can also identify patterns and opportunities that might otherwise be missed, reducing the time and expertise required to move from insight to action.
“For agency teams managing campaigns across clients and channels, the ability to get to an answer quickly is incredibly valuable,” said Jake Li, Trading Director, Skyrise. “Ask Neura gives our teams a simpler way to understand what changed, why it changed and where we should focus next, so we can spend more time applying those insights for our clients.”
Ask Neura expands DV’s broader conversational AI strategy. In January, DV introduced conversational AI within DV Authentic Streaming TV™, enabling advertisers to use simple prompts to discover streaming content insights. With Ask Neura, DV is extending that conversational experience to additional channels, including social and the open web, giving clients natural-language access to DV data, insights and recommendations.
DV also enables clients to connect third-party conversational AI tools, including Anthropic Claude, through the Model Context Protocol (MCP) to access DV data, insights and recommendations. Together, these capabilities give brands the flexibility to engage with DV intelligence through the experience that best fits their workflow, whether through Ask Neura or their preferred third-party conversational AI tool.
Ask Neura is powered by DV Neura™, the cognitive engine embedded across the DV Media AdVantage Platform (DV MAP™). DV MAP brings together media verification, performance optimization and campaign outcomes measurement to help advertisers improve media performance and return on ad spend.
Today, advertisers can use Ask Neura or their preferred conversational AI tool to connect with the DV Neura Insight Agent, which analyzes DV’s media quality and performance data to surface actionable campaign insights and recommendations. DV is also introducing the DV Neura Activation Agent, designed to autonomously execute approved campaign changes within advertiser-defined guardrails and expected to become available in the months ahead.
For more information about this release, contact Sales@doubleverify.com
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com
Chris Harihar
646-535-9475
chris@crenshawcomm.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What does Ask Neura allow advertisers and agencies to do?
Ask Neura enables users to interact with DV data and insights using natural language. It can explain unexpected shifts in campaign metrics, generate quick summaries and direct users to the most relevant dashboards for deeper analysis. It also helps identify patterns and opportunities that might otherwise be missed, reducing the time and expertise required to move from insight to action.
Which channels and campaign dimensions does Ask Neura support?
Ask Neura operates across social platforms, streaming TV and the open web. It allows analysis of campaign effectiveness across areas such as fraud/invalid traffic, brand suitability, viewability, geographic alignment and attention.
How can third-party conversational AI tools access DV insights?
DV enables clients to connect third-party conversational AI tools, including Anthropic Claude, through the Model Context Protocol (MCP). Through this connection, those tools can access DV data, insights and recommendations in addition to the native Ask Neura experience.
What is the DV Neura Activation Agent and when is it expected?
The DV Neura Activation Agent is described as a tool designed to autonomously execute approved campaign changes within advertiser-defined guardrails. It is expected to become available in the months ahead.
How can interested customers learn more about Ask Neura?
For more information about this release and Ask Neura, DV directs interested parties to contact the company at Sales@doubleverify.com.