Welcome to our dedicated page for Doubleverify Hldgs news (Ticker: DV), a resource for investors and traders seeking the latest updates and insights on Doubleverify Hldgs stock.
DoubleVerify Holdings Inc (DV) provides essential news and updates for stakeholders tracking this leader in digital media measurement. Access press releases, earnings reports, and strategic announcements detailing DV's innovations in ad verification, brand safety solutions, and analytics platforms like DV Pinnacle.
Why Follow DV News: Stay informed about developments shaping transparency in digital advertising. Investors gain insights into operational milestones, while marketers discover evolving tools to optimize campaign integrity. This page consolidates official updates on partnerships, product launches, and market expansions.
Key Coverage Areas: Quarterly financial results, leadership changes, technology advancements (e.g., AI-driven fraud detection), and industry recognition. Content emphasizes DV's role in creating measurable standards for ad viewability and audience authenticity across global markets.
Bookmark this page for streamlined access to DoubleVerify's corporate communications. Check regularly for verified updates impacting digital advertising ecosystem dynamics and DV's position within it.
DoubleVerify (NYSE: DV) has launched the first scalable solution to verify advertisement viewability on Connected TV (CTV), addressing a significant challenge for advertisers. This new offering enables the measurement of DV Authentic Ad™, which is crucial for determining if ads are viewed in a suitable environment. The 2022 findings revealed that 1 in 4 CTV ads continued playing even when the TV was off, leading to over $1 billion in wasted ad spend. The solution improves campaign optimization and budget efficiency while maintaining DV's independent measurement capabilities.
DoubleVerify (DV) announced that it will release its fourth quarter and full year 2022 financial results after market close on March 1, 2023. A conference call will follow at 4:30 p.m. ET to discuss these results alongside recent developments and business outlook. As a leading software platform in digital media measurement, DV aims to enhance the digital advertising ecosystem's quality and effectiveness for Fortune 500 advertisers globally.
DoubleVerify (NYSE: DV) has uncovered a significant ad impression fraud scheme known as BeatSting, targeting digital audio advertising and estimated to have cost advertisers approximately $20 million since its identification in 2019. BeatSting can lead to losses of up to $1 million monthly for unprotected advertisers. This scheme is part of a broader pattern of server-side ad insertion (SSAI) fraud, initially affecting connected TV inventory. Mark Zagorski, CEO of DoubleVerify, notes that this fraud is shifting focus into the growing digital audio sector, complicating existing ad safety standards.
On January 25, 2023, DoubleVerify Holdings (NYSE: DV) announced its addition to the S&P SmallCap 600 index, effective January 31, 2023. This change will see Meridian Bioscience (NASDAQ: VIVO) removed from the index, as it is currently being acquired by SD Biosensor. The acquisition is pending final conditions, suggesting a strategic shift in the market landscape. The index change highlights DoubleVerify's growth and significance within the Information Technology sector, while Meridian's removal signifies a substantial transition for the company involved.
DoubleVerify (NYSE: DV) has expanded its partnership with Twitter to implement in-feed brand safety and suitability measurement for U.S. advertising campaigns. The new capability allows advertisers to assess the quality of ads adjacent to Tweets, enhancing campaign performance. CEO Mark Zagorski noted the importance of aligning brand safety solutions with user-generated content. This collaboration leverages DV's proprietary Semantic Science technology. Initially focused on Twitter’s Home Timeline, the solution will later extend to other placements. The partnership is a significant advancement in the media measurement industry.
DoubleVerify (NYSE: DV) announced a partnership with the Association of National Advertisers' Educational Foundation and SeeHer. This initiative, called SeeHer Education, aims to combat gender bias in advertising through a certificate program combining Marketing and Gender Studies.
The program will launch in September 2023 and focus on educating future marketing leaders about fair portrayals of women. It includes professional credentials and networking opportunities, enhancing DV's commitment to gender equity.
DV's CEO, Mark Zagorski, emphasized the importance of nurturing talent to strengthen the digital advertising ecosystem.
DoubleVerify (NYSE: DV) will present at the 25th Annual Needham Growth Conference on January 11, 2023, at 11:00 am EST. The presentation will feature CEO Mark Zagorski and CFO Nicola Allais in a fireside chat format available via live webcast and archived on DoubleVerify’s investor relations website. Additionally, management will meet with institutional investors for one-on-one and small group discussions throughout the day. DoubleVerify specializes in digital media measurement and analytics, aiming to enhance the digital advertising ecosystem.
DoubleVerify (DV) has achieved Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, enhancing its reputation in digital media measurement. This accreditation covers display and video metrics across desktop and mobile platforms. The MRC acknowledged DV's commitment to media quality and performance solutions. The newly accredited components include the Engagement Index and Exposure Index, which assess user interaction and ad presentation intensity. Additionally, DV launched the DV Attention Lab to help optimize advertising campaigns.
DoubleVerify (NYSE: DV), a leader in digital media measurement, announced that CEO Mark Zagorski and CFO Nicola Allais will present at the Barclays Global Technology, Media and Telecommunications Conference on Thursday, December 8th, 2022, at 8:05 am PST (11:05 am EST). The event will be accessible via live webcast and archived on the company's investor relations website. Additionally, management will engage in one-on-one and small group meetings with institutional investors during the day.
DoubleVerify (NYSE: DV) has launched new solutions, DV Authentic Brand Suitability and DV Custom Contextual, on the LinkedIn Audience Network. These tools enhance brand safety and ensure that campaign impressions align with advertisers' needs. The new offerings utilize DV's proprietary Semantic Science technology, which comprises over 200,000 concepts and 11 million rules for accurate content classification. This integration further positions DV as a leader in digital media measurement, aiding brands to enhance their campaign performance among LinkedIn's network of over 875 million users.
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