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DoubleVerify Holdings, Inc. (DV) reports developments in digital media measurement, data and analytics for advertisers and global brands. The company operates a media effectiveness platform that uses AI to verify media quality, optimize ad performance and measure campaign outcomes across programmatic channels, social media, streaming TV, CTV and digital publishers.
Recurring announcements cover financial results, AI-based verification products such as DV AI Verification and AI SlopStopper, attention measurement through DV Authentic Attention, reporting through DV Pinnacle, and market research derived from DV measurement data. Company updates also address MRC accreditations, platform integrations such as TikTok measurement, CTV fraud and transparency studies, streaming TV partnerships, investor conference participation and share repurchase activity.
DoubleVerify Holdings, Inc. (NYSE: DV) announced an underwritten offering of 10 million shares of common stock by Providence entities. The shares will be sold at a fixed price, subject to change, with an option for underwriters to purchase an additional 1.5 million shares. DoubleVerify will not receive any proceeds from this offering, which is underwritten by Goldman Sachs & Co. LLC. The offering is detailed in a prospectus that can be accessed through the SEC’s website. This press release includes forward-looking statements subject to risks and uncertainties.
DoubleVerify (DV) reported Q3 2022 revenue of $112.3 million, up 35% year-over-year, with activation revenue alone increasing 48% to $62.2 million. The company achieved a net income of $10.3 million and an adjusted EBITDA of $34.0 million, reflecting a 30% margin. DV raised its full-year revenue guidance to a range of $450 million to $454 million, indicating a 36% annual growth rate. The strong performance was propelled by growth in programmatic, social, and CTV measurements amidst a challenging macroeconomic advertising landscape.
DoubleVerify (NYSE: DV) expands its partnership with TikTok to enhance post-campaign brand safety and suitability measurement. This collaboration builds on their previous 2021 agreement focusing on viewability and invalid traffic. The new metrics offer advertisers deeper insights into user-generated content on TikTok, enhancing confidence in advertising investments. With proprietary AI-driven technology, DV analyzes video content to classify it according to established safety standards, benefiting advertisers with consistent and trusted results.
DoubleVerify (NYSE: DV) announced that it will report its third quarter 2022 financial results after market close on November 8, 2022. A conference call and webcast will follow at 4:30 p.m. ET, discussing the financial outcomes and business outlook. DoubleVerify, a leader in digital media measurement, aims to enhance the digital advertising ecosystem's strength and security. Their services are utilized by numerous Fortune 500 clients to optimize campaign effectiveness and investment returns.
DoubleVerify (NYSE: DV) has launched the DV Election Task Force to assist advertisers in navigating challenges before the 2022 US midterm elections. The initiative aims to combat rising hate speech and ad fraud amidst increased election spending. As per their research, online hate speech surged by 23% in the weeks leading up to November, with states having close elections seeing a 31% increase. The Task Force combines expertise in brand safety and fraud detection to provide advertisers actionable insights, helping to protect brand reputation and media investments.
DoubleVerify (NYSE: DV) has partnered with Netflix to enhance media verification and maximize advertiser performance. This collaboration will leverage DV's technology to ensure that ads are viewed by real people and protected from fraud across Netflix's ad-supported tier launching soon. With DV's solutions, advertisers will benefit from fraud protection and b)viewability verification
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DoubleVerify (NYSE: DV) has launched the DV Attention Lab™, aimed at assisting advertisers in optimizing campaign performance through comprehensive attention data on ad engagement and exposure. The lab, staffed by a multidisciplinary team, leverages the DV Authentic Attention® technology to provide advertisers with essential insights and recommendations. DV also introduced the DV Authentic Attention® Snapshot, offering valuable attention metrics at no extra cost. A recent collaboration with Mondelez International showed that high-exposure impressions significantly boosted brand favorability and purchase intent.
DoubleVerify (NYSE: DV) has partnered with Best Buy Ads to provide robust measurement tools for both Best Buy's ad campaigns and its retail media network. The collaboration aims to enhance ad effectiveness and provide greater clarity in digital investments. With the retail media sector estimated at a $100 billion opportunity, DoubleVerify will integrate its solutions to ensure campaigns are viewed by real people in a brand-safe environment and free from fraud. This partnership underscores DoubleVerify's commitment to innovation in digital media measurement.
DoubleVerify (NYSE: DV) has identified a new variant of the LeoTerra advertising fraud scheme, which spoofs IoT devices to conceal fraudulent activities. This latest variant has cost unprotected advertisers around $10 million this year. In the first half of 2022, DV flagged three new variants, with LeoTerra spoofing over 92 million devices. As CTV advertising spending grows, estimated to reach $27.5 billion by 2025, the threat of fraud continues to escalate, prompting DoubleVerify to enhance its fraud detection efforts.