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DoubleVerify Holdings, Inc. (DV) reports developments in digital media measurement, data and analytics for advertisers and global brands. The company operates a media effectiveness platform that uses AI to verify media quality, optimize ad performance and measure campaign outcomes across programmatic channels, social media, streaming TV, CTV and digital publishers.
Recurring announcements cover financial results, AI-based verification products such as DV AI Verification and AI SlopStopper, attention measurement through DV Authentic Attention, reporting through DV Pinnacle, and market research derived from DV measurement data. Company updates also address MRC accreditations, platform integrations such as TikTok measurement, CTV fraud and transparency studies, streaming TV partnerships, investor conference participation and share repurchase activity.
DoubleVerify (NYSE: DV) has launched new solutions, DV Authentic Brand Suitability and DV Custom Contextual, on the LinkedIn Audience Network. These tools enhance brand safety and ensure that campaign impressions align with advertisers' needs. The new offerings utilize DV's proprietary Semantic Science technology, which comprises over 200,000 concepts and 11 million rules for accurate content classification. This integration further positions DV as a leader in digital media measurement, aiding brands to enhance their campaign performance among LinkedIn's network of over 875 million users.
DoubleVerify (NYSE: DV) has released its 2022 report titled ‘Four Fundamental Shifts in Advertising and Media’, analyzing insights from over 16,600 global consumers. Key findings reveal that 55% of consumers are consuming more content daily than pre-pandemic, driven by cost-of-living concerns. Additionally, 66% pay more attention to ads that engage them within the first five seconds. The report also highlights the importance of relevant advertising, with 67% of users more likely to engage with ads related to their current content. Brand trust remains crucial, as 61% stated they would avoid brands associated with misinformation.
DoubleVerify Holdings, Inc. (NYSE: DV) announced the pricing of a secondary offering of 10 million shares at $26.40 each, orchestrated by Providence VII U.S. Holdings L.P. and affiliates. The offering is set to close on November 15, 2022, while Goldman Sachs & Co. LLC serves as the underwriter. Notably, DoubleVerify will not receive proceeds from this sale. This follows a registration statement filed with the SEC on September 30, 2022, which is effective.
DoubleVerify Holdings, Inc. (NYSE: DV) announced an underwritten offering of 10 million shares of common stock by Providence entities. The shares will be sold at a fixed price, subject to change, with an option for underwriters to purchase an additional 1.5 million shares. DoubleVerify will not receive any proceeds from this offering, which is underwritten by Goldman Sachs & Co. LLC. The offering is detailed in a prospectus that can be accessed through the SEC’s website. This press release includes forward-looking statements subject to risks and uncertainties.
DoubleVerify (DV) reported Q3 2022 revenue of $112.3 million, up 35% year-over-year, with activation revenue alone increasing 48% to $62.2 million. The company achieved a net income of $10.3 million and an adjusted EBITDA of $34.0 million, reflecting a 30% margin. DV raised its full-year revenue guidance to a range of $450 million to $454 million, indicating a 36% annual growth rate. The strong performance was propelled by growth in programmatic, social, and CTV measurements amidst a challenging macroeconomic advertising landscape.
DoubleVerify (NYSE: DV) expands its partnership with TikTok to enhance post-campaign brand safety and suitability measurement. This collaboration builds on their previous 2021 agreement focusing on viewability and invalid traffic. The new metrics offer advertisers deeper insights into user-generated content on TikTok, enhancing confidence in advertising investments. With proprietary AI-driven technology, DV analyzes video content to classify it according to established safety standards, benefiting advertisers with consistent and trusted results.
DoubleVerify (NYSE: DV) announced that it will report its third quarter 2022 financial results after market close on November 8, 2022. A conference call and webcast will follow at 4:30 p.m. ET, discussing the financial outcomes and business outlook. DoubleVerify, a leader in digital media measurement, aims to enhance the digital advertising ecosystem's strength and security. Their services are utilized by numerous Fortune 500 clients to optimize campaign effectiveness and investment returns.
DoubleVerify (NYSE: DV) has launched the DV Election Task Force to assist advertisers in navigating challenges before the 2022 US midterm elections. The initiative aims to combat rising hate speech and ad fraud amidst increased election spending. As per their research, online hate speech surged by 23% in the weeks leading up to November, with states having close elections seeing a 31% increase. The Task Force combines expertise in brand safety and fraud detection to provide advertisers actionable insights, helping to protect brand reputation and media investments.
DoubleVerify (NYSE: DV) has partnered with Netflix to enhance media verification and maximize advertiser performance. This collaboration will leverage DV's technology to ensure that ads are viewed by real people and protected from fraud across Netflix's ad-supported tier launching soon. With DV's solutions, advertisers will benefit from fraud protection and b)viewability verification
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