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Rhea-AI Summary
DoubleVerify (DV) introduces tiered 'Made for Advertising' (MFA) brand suitability categories for pre-bid avoidance, enhancing brand safety and ad effectiveness. The innovative approach combines human and AI-driven auditing to categorize sites accurately, offering advertisers a comprehensive solution to navigate the complexities of MFA content.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-2.24%
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Rhea-AI Summary
DoubleVerify (DV) introduces new tiered brand suitability categories powered by AI to enhance MFA content monitoring and protection, optimizing digital investments. The innovative approach offers marketers granular control over brand safety and campaign performance.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-2.52%
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News
Rhea-AI Summary
DoubleVerify (DV) will report its fourth quarter and full year 2023 financial results on February 28, 2024, followed by a conference call and webcast to discuss the financial results, recent developments, and business outlook.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
0.84%
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Rhea-AI Summary
DoubleVerify (DV) has announced two strategic appointments within its executive team, with Alex Valle joining as the new Chief Product Officer (CPO) and Jack Smith assuming the newly created role of Chief Innovation Officer (CIO). The company aims to drive client-focused innovation and continuous, customer-centric innovation through these leadership changes.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
1.56%
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Rhea-AI Summary
DoubleVerify (DV) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. This allows global advertisers to independently authenticate campaign quality and protect their brand equity within these media environments. DV's AI-powered classification technology ensures accurate content classification at scale, comprehensive media quality measurement across Meta ad placements, and trusted third-party verification for Facebook and Instagram campaigns.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
5.15%
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Rhea-AI Summary
DoubleVerify (DV) to present at 26th Annual Needham Growth Conference
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
0.51%
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Rhea-AI Summary
DoubleVerify (DV) appoints Gary Swidler, President and CFO of Match Group, Inc., to its board of directors, adding extensive finance and digital media expertise to drive global expansion plans.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
2.82%
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Rhea-AI Summary
DoubleVerify (DV) (NYSE: DV) publishes quarterly benchmark report highlighting attention levels across global regions and industry verticals. Media & Sports, Health & Pharma, and Education are top performers, while Travel, Financial Services, and Telecom are bottom performers. DV's Attention Index is based on 50+ data points and tens of billions of impressions measured per month, benchmarked against an average score of 100 over a 28-day rolling window.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
0.98%
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Rhea-AI Summary
DoubleVerify (DV) (NYSE: DV) expands YouTube brand safety and suitability measurement capabilities to include YouTube Shorts, providing accurate classification, consistent settings and metrics, and trusted measurement. Advertisers can now safeguard brand equity and reputation across YouTube Shorts inventory, boosting clarity and confidence in their media investment.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
1.52%
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Rhea-AI Summary
DoubleVerify (DV) released its state of retail media report, 'The Rise of Retail Media: What to Expect in 2024,' revealing that a majority of US retail media advertisers plan to expand use in the coming year. Media quality is crucial to their buys.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-1.53%
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DoubleVerify Holdings, Inc.
NYSE:DV
DV Rankings
DV Stock Data
5.21B
142.18M
1.58%
103.87%
3.8%
Software Publishers
Information
United States of America
NEW YORK
About DV
dv is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. built on best practices, dv solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. since 2008, dv has helped hundreds of fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. headquartered in new york city, doubleverify’s investors include jmi equity, institutional venture partners, blumberg capital, first round capital and genacast ventures. learn more at doubleverify.com.