Welcome to our dedicated page for Doubleverify Hldgs news (Ticker: DV), a resource for investors and traders seeking the latest updates and insights on Doubleverify Hldgs stock.
DoubleVerify Holdings Inc (DV) provides essential news and updates for stakeholders tracking this leader in digital media measurement. Access press releases, earnings reports, and strategic announcements detailing DV's innovations in ad verification, brand safety solutions, and analytics platforms like DV Pinnacle.
Why Follow DV News: Stay informed about developments shaping transparency in digital advertising. Investors gain insights into operational milestones, while marketers discover evolving tools to optimize campaign integrity. This page consolidates official updates on partnerships, product launches, and market expansions.
Key Coverage Areas: Quarterly financial results, leadership changes, technology advancements (e.g., AI-driven fraud detection), and industry recognition. Content emphasizes DV's role in creating measurable standards for ad viewability and audience authenticity across global markets.
Bookmark this page for streamlined access to DoubleVerify's corporate communications. Check regularly for verified updates impacting digital advertising ecosystem dynamics and DV's position within it.
DoubleVerify (NYSE: DV) has issued an alert regarding the increasing exploitation of ads.txt, the industry standard for declaring authorized digital inventory sellers. The company's Fraud Lab has identified over 100 cases of ads.txt deception since May 2017, with a notable surge in recent years.
A significant example is the recently uncovered 'Synthetic Echo' scheme, involving over 200 AI-generated websites using deceptive domain names like espn24.co.uk and nbcsportz.com to mimic legitimate publishers. These sites use replicated ads.txt files to deceive programmatic platforms and divert ad spend. Following DV's January disclosure and a Wired report, affected news publishers are planning legal action against the fraudulent use of their brands.
DoubleVerify (NYSE: DV) has launched AI-powered pre-bid controls for Google's Search Partner Network (SPN), enhancing brand safety and suitability protections for advertisers. The new solution enables brands to apply DV's independent verification across non-Google third-party websites within SPN, helping them avoid content that doesn't align with their brand preferences.
The AI-powered Universal Content Intelligence™ classification engine analyzes multiple content elements including video, image, audio, speech, and text to deliver comprehensive content classifications. Key benefits include trusted third-party protection across SPN ad placements, improved campaign ROI through proactive domain avoidance, and enhanced operational efficiency through automated inventory classification.
DoubleVerify (NYSE: DV) has released its "DV Global Insights: Trends in the Modern Streaming Landscape" report, revealing significant growth and challenges in Connected TV (CTV) advertising for 2025. The report, based on proprietary data and a survey of 22,000 viewers, shows CTV impression volumes increased 66% year-over-year, with strong growth in the Netherlands, Indonesia, and Singapore.
Key challenges identified include: only 50% of CTV impressions offering full app transparency, widespread "TV Off" issues costing advertisers $700,000 per billion impressions in waste, and bot fraud accounting for 65% of all CTV fraud. Consumer insights reveal 41% prefer ad-supported video over paid subscriptions, while 64% say content genre impacts ad perception.
A separate survey of 2,000 marketers shows 72% report CTV ads outperforming campaign baselines, with 54% increasing CTV spend over the past year. However, 68% demand transparency to justify high CTV costs, while 63% struggle to verify if their ads reach real viewers.
DoubleVerify (NYSE: DV), a leading digital media measurement and analytics platform, has announced its participation in two major investor conferences in May 2025. CEO Mark Zagorski and CFO Nicola Allais will represent the company at:
- Needham Technology, Media & Consumer Conference - May 13, 2025 (11:00 a.m. ET)
- J.P. Morgan Global Technology, Media, and Communications Conference - May 14, 2025 (3:00 p.m. ET)
Both fireside chat sessions will be accessible through live webcasts and archived on DoubleVerify's investor relations website. The management team will also conduct in-person meetings with institutional investors during these events.
DoubleVerify (NYSE: DV) has announced a strategic partnership with the Internet Watch Foundation (IWF) to combat Child Sexual Abuse Material (CSAM) online. The collaboration will integrate IWF's URL List into DV's 'Highly Illicit: Do Not Monetize' content category, enhancing protection against ad monetization of illegal content.
DV has implemented several key initiatives including:
- A dedicated 'P2P Sharing and Streaming' avoidance category for blocking ads on potentially exploitative sites
- Expanded distribution of 'Highly Illicit: Do Not Monetize' content category, available free to platforms
- Enhanced detection and reporting capabilities through IWF partnership
In 2024, IWF reported record-high detections of CSAM webpages. The partnership aims to strengthen the digital advertising ecosystem's safety measures and prevent advertising budgets from supporting illegal content.
EDO has launched Engaged Audience Planning, a new solution designed to help TV marketers optimize media plans across platforms. The tool offers interoperability with major audience planning platforms including Nielsen, VideoAmp, Kantar Media, and DoubleVerify Scibids AI™.
Powered by vertical AI, EDO analyzes consumer engagement behaviors across linear and streaming TV, having measured over 110 trillion cross-platform impressions since 2015. A case study revealed that combining predictive outcomes with audience optimization generated over 3x greater lift in ad-driven engagement compared to traditional audience-only media plans.
The solution streamlines the planning process by enabling advertisers to test various investment scenarios before finalizing media plans, particularly valuable for cross-platform Upfront negotiations. This launch follows EDO's previous introduction of Engaged Impressions with Nielsen, furthering their commitment to industry interoperability.
DoubleVerify (NYSE: DV) has expanded its AI-powered brand safety offering on TikTok by launching pre-bid video exclusion lists. This new feature enables advertisers to proactively avoid objectionable content before ad placement, enhancing media quality and campaign performance.
The solution, powered by DV's Universal Content Intelligence™ classification engine, offers comprehensive coverage combining pre-bid controls with post-bid reporting. It features automated, real-time protection and analyzes video, image, audio, and text elements using an innovative key frame extraction method for efficient content analysis.
The service is accessible through DV Pinnacle®, the company's unified analytics platform. Upcoming enhancements to the TikTok dashboard will include top-level pre-bid filtering and content previews for flagged incidents, providing brands with greater transparency and optimization capabilities.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has announced its 2025 Annual Meeting of Stockholders. The meeting will be conducted in a virtual-only format on May 21, 2025 at 10 a.m. ET.
Stockholders of record as of March 25, 2025 will have the opportunity to attend, vote, and participate in the Q&A session through the online platform. Eligible shareholders can access the virtual meeting at www.virtualshareholdermeeting.com/DV2025 using their control number.
DoubleVerify (NYSE: DV), a leader in digital media measurement, data, and analytics, will announce its first quarter 2025 financial results on May 8, 2025, after market close. A conference call and webcast will follow at 4:30 p.m. ET to discuss the financial results, recent developments, and business outlook.
Event Details:
- What: DoubleVerify Q1 2025 Financial Results Conference Call
- When: Thursday, May 8, 2025
- Time: 4:30 p.m. ET
- Live Call: US/Canada Toll-Free: (877) 841-2987, International: +1 (215) 268-9878
- Webcast: https://ir.doubleverify.com/