DoubleVerify Holdings, Inc. (DV) reports developments in digital media measurement, data and analytics for advertisers and global brands. The company operates a media effectiveness platform that uses AI to verify media quality, optimize ad performance and measure campaign outcomes across programmatic channels, social media, streaming TV, CTV and digital publishers.
Recurring announcements cover financial results, AI-based verification products such as DV AI Verification and AI SlopStopper, attention measurement through DV Authentic Attention, reporting through DV Pinnacle, and market research derived from DV measurement data. Company updates also address MRC accreditations, platform integrations such as TikTok measurement, CTV fraud and transparency studies, streaming TV partnerships, investor conference participation and share repurchase activity.
DoubleVerify (NYSE: DV) and Roku (NASDAQ: ROKU) reported milestones from a two-year collaboration to protect connected TV advertising, highlighting measurable reductions in invalid traffic (IVT) since 2023. DV's report notes 4 million infected CTV bot devices producing large volumes of fake impressions and estimates losses exceeding $7.5 million per month from a single bot variant based on CPM assumptions. The partners say they have blocked billions of fraudulent ad requests, used Roku's Advertising Watermark to authenticate inventory, and jointly disrupted major schemes including SmokeScreen and CycloneBot (the latter produced up to 250 million fake requests daily). DV also said it will roll out new CTV trust and performance advancements by end of 2025.
DoubleVerify (NYSE: DV) launched DV AI Verification™, a suite to identify and manage AI agent interactions and avoid low-quality AI-generated content, becoming generally available later in 2025 with additional features in 2026. The platform combines Agent ID Measurement, AI SlopStopper for open web, and a social extension planned for early 2026, and is integrated into DV's Media AdVantage Platform and Pinnacle analytics.
Key facts: DV analyzes nearly 2 billion interactions per month, Agent ID Measurement detects declared and undeclared AI agents and evasive SIVT scrapers, AI SlopStopper pre-bid avoidance covers 30+ major buying platforms, and post-bid measurement is available via Pinnacle.
DoubleVerify (NYSE: DV) will report third quarter 2025 financial results before the market opens on Friday, November 7, 2025. Management will host a conference call and webcast to discuss results, recent developments and business outlook at 8:00 a.m. ET following the release.
Dial-in access includes US/Canada toll-free (800) 715-9871 and international +1 (646) 307-1963 with Conference ID 5064608. The live webcast will be available at https://ir.doubleverify.com/.
DoubleVerify (NYSE: DV) expanded its post-bid brand suitability measurement to Meta Threads feed on October 16, 2025, enabling global advertisers to verify contextual relevance across Threads in addition to Instagram, Facebook, and Audience Network.
DV said its AI-powered Universal Content Intelligence engine analyzes video, image, audio, speech, and text to classify content at scale, uses key-frame extraction to speed analysis and cut compute, and will surface insights through DV Pinnacle. Fraud and viewability measurement are planned to follow.
DoubleVerify (NYSE: DV) expanded its integration with Microsoft Advertising on October 15, 2025 to add measurement for Audience ads across Microsoft properties and publisher partners and to support in-market audiences.
The company also launched DV Campaign Automator™ to automate campaign trafficking for Audience ads (display, native, video), and enables brand suitability, viewability, and invalid-traffic verification across MSN, Outlook, Microsoft Casual Games and third-party publishers via the DV Pinnacle® analytics platform and the DV Media AdVantage Platform (MAP).
DoubleVerify (NYSE: DV) announced key changes to its commercial leadership team. Global Chief Commercial Officer Julie Eddleman will step down effective December 31, 2025, transitioning to a Senior Advisor role through 2026. Steve Mougis, current Chief Growth Officer, will become the new Global Chief Commercial Officer starting January 1, 2026.
The leadership evolution includes additional appointments: Gian LaVecchia will become Chief Revenue Officer, and Joris Stevens will join as SVP of Global Account Management. Stevens, previously at Scope3 and a former DV veteran, will lead the global Account Management team.
DoubleVerify (NYSE: DV), a software platform specializing in digital media measurement, data, and analytics, has announced its participation in three major investor conferences in September 2025. The company's leadership, including CEO Mark Zagorski and/or CFO Nicola Allais, will attend:
• Truist Securities Technology Conference on September 4th
• Citi's Global TMT Conference on September 5th (fireside chat at 9:30 a.m. ET)
• Goldman Sachs Communacopia + Technology Conference on September 9th (fireside chat at 11:50 a.m. ET)
The fireside chat sessions will be accessible through live webcasts on DoubleVerify's investor relations website.
DoubleVerify (NYSE:DV) has released its 2025 Global Insights Report, revealing significant trends in AI adoption within digital advertising. The study, based on 1,970 marketing professionals surveyed, highlights that campaign managers spend 26% of their time (10+ hours weekly) on manual optimizations, costing North American agencies $17,000+ annually per team member.
The report shows substantial year-over-year increases in AI adoption across key campaign functions, with campaign activation seeing a 32% increase, bidding and optimization growing 12%, and media brief summarization rising 11%. Notably, 91% of marketers are using or planning to use third-party AI tools beyond their DSPs to enhance campaign performance.
DoubleVerify (NYSE:DV) reported strong Q2 2025 financial results with total revenue reaching $189.0 million, up 21% year-over-year. The company demonstrated robust growth across all revenue streams: Activation revenue increased 25% to $108.9 million, Measurement revenue grew 15% to $62.9 million, and Supply-side revenue rose 26% to $17.2 million.
The company achieved net income of $8.8 million and adjusted EBITDA of $57.3 million with a 30% margin. Based on strong performance, DV raised its full-year 2025 revenue growth guidance to approximately 15% while reaffirming its adjusted EBITDA margin target of 32%.
Notable business highlights include maintaining a Gross Revenue Retention rate over 95%, expanding brand suitability measurement on Meta, and securing new enterprise customers including Puma, TransUnion, and Tractor Supply.
DoubleVerify (NYSE: DV) has expanded its post-bid brand suitability measurement capabilities across thirty content-level categories on Meta's Facebook and Instagram Feeds and Reels. This enhancement builds upon DV's earlier introduction of automated content-level controls, now supporting 34 languages.
The expansion leverages DV's AI-powered Universal Content Intelligence™ engine, which analyzes video, image, audio, speech, and text content. The solution includes an innovative key frame extraction method for efficient video analysis, providing brands with comprehensive control and transparency over their ad placements on Meta's platforms.