Emma Chamberlain and eBay Auction 100 Iconic Designer Pieces from Her Collection, from Gucci to Miu Miu

Rhea-AI Summary

eBay (NASDAQ: EBAY) and creator Emma Chamberlain launched "From the Collection: Emma Chamberlain," an exclusive eBay auction of 100 handpicked pre-loved, vintage and archival designer pieces running now through November 9, 2025.

The selection spans Louis Vuitton, Dior, Prada, Versace and Diesel with bidding starting at $0.99. Proceeds will benefit Save the Children. The collection is available on Emma's eBay storefront and promoted via @ebay on Instagram and TikTok.

Insights

Brand & Retail Strategist

Celebrity-curated auction on eBay drives brand reach and charity proceeds, but is unlikely to move core financials materially.

eBay monetizes Emma Chamberlain's cultural cache by hosting a 100-piece auction that mixes vintage and archival designer goods. The event creates direct revenue from buyer fees and indirect value via amplified marketplace traffic and brand exposure. Proceeds to Save the Children add a clear charitable angle and positive PR.

The outcome depends on final bids, sell-through rates and bidder uplift during the auction window ending November 9, 2025. Risks include short-lived publicity and limited scale relative to platform-wide GMV. Watch auction closing results and any disclosed sell-through totals in the days after November 9, 2025 for evidence of measurable impact on engagement or promotions.

The creator and style icon gives fashion enthusiasts access to her most coveted pieces, only on eBay

SAN JOSE, Calif., Oct. 30, 2025 /PRNewswire/ -- Entrepreneur, creator, podcast host and style icon Emma Chamberlain is offering style seekers the chance to shop her one-of-a-kind wardrobe exclusively on eBay. "From the Collection: Emma Chamberlain" features a handpicked selection of her most covetable pieces, spanning pre-loved, vintage and archival treasures from Louis Vuitton, Dior, Prada and more, available now through November 9 on her eBay storefront.

A longtime eBay shopper known for her effortlessly cool and eclectic style, Chamberlain has built her distinctive look by blending timeless vintage finds with contemporary pieces. The collection includes 100 standout pieces from Emma's personal archive and her global travels – from vintage Versace jeans she purchased in Italy to a Diesel handbag she wore at one of her iconic Coachella appearances – all reflecting her signature mix of sophistication, creativity, and individuality. Bidding will start at $0.99.

"I've always loved pre-loved fashion, it's been a significant part of developing my style since the very beginning. The eclectic nature of shopping pre-loved has inspired me to think for myself and find pieces that are truly me," said Emma Chamberlain. "One of my favorite places to shop is on eBay. I've discovered so many unique pieces that have become beloved staples in my wardrobe and auctioning this collection exclusively on eBay feels like a full-circle moment. I am so excited for these items to continue their story as they become essentials in people's wardrobes."

Proceeds from "From the Collection: Emma Chamberlain" will benefit Save the Children, a nonprofit organization which works to give children around the world a healthy start in life, the opportunity to learn and protection from harm.

This collaboration marks the latest chapter in Emma's ongoing relationship with eBay. From starring in the marketplace's Things.People.Love campaign, which celebrates pre-loved style, to arriving on the Met Gala red carpet in vintage accessories sourced on eBay, Emma continues to redefine modern style while promoting a more circular, sustainable future for fashion.

For more information on the auction, follow @ebay on Instagram and TikTok.

About eBay

eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

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SOURCE eBay Inc.

FAQ

What is the duration of the Emma Chamberlain eBay auction (EBAY)?

The auction runs now through November 9, 2025 on Emma's eBay storefront.

How many items are in the "From the Collection: Emma Chamberlain" auction on EBAY?

The auction features 100 handpicked pre-loved, vintage and archival pieces.

What designers are included in Emma Chamberlain's EBAY auction?

The collection includes items from Louis Vuitton, Dior, Prada, Versace, Diesel and more.

What is the starting bid for items in the Emma Chamberlain auction on EBAY?

Bidding for items starts at $0.99.

Which charity benefits from the EBAY auction with Emma Chamberlain?

Proceeds from the auction will benefit Save the Children.

Where can I follow updates for the Emma Chamberlain auction on EBAY?

Follow @ebay on Instagram and TikTok for auction updates.

Will Emma Chamberlain sell items she wore at public events in the EBAY auction?

Yes; the collection includes pieces from her personal archive, including items worn at events such as Coachella.