Dario Pressimone Joins Edible Garden as Vice President of Digital and E-Commerce

Rhea-AI Summary

Edible Garden AG (Nasdaq: EDBL) has appointed Dario Pressimone as Vice President of Digital and E-Commerce. With over 20 years of experience in digital marketing, Pressimone brings expertise from previous roles at Macy's and Bed Bath & Beyond. He will lead the company's e-commerce and digital marketing initiatives, focusing on expanding online presence and customer engagement. His appointment aligns with Edible Garden's strategy to strengthen its position in the digital marketplace, including recent efforts like the launch of consumer-packaged goods on Walmart Marketplace and Amazon.

Positive

• Strategic hire with 20 years of digital marketing experience from major retailers
• Expansion into Walmart Marketplace and Amazon platforms
• Enhancement of digital and e-commerce capabilities

Negative

• None.

Insights

Market Research Analyst

The appointment of a new VP of Digital and E-Commerce, while potentially beneficial for EDBL's future digital strategy, represents a routine management change that does not immediately impact the company's financial position or market value. For a micro-cap company with a market cap of just $2.58M, this personnel change, despite the executive's impressive background, lacks immediate material impact on revenue or profitability.

The company's focus on expanding its e-commerce presence through Walmart Marketplace and Amazon is noteworthy, but without specific financial projections or current digital sales metrics, the actual impact remains speculative. The stock's micro-cap status and the non-immediate nature of any potential benefits from this appointment make this news primarily operational rather than market-moving.

20-year digital marketing veteran brings proven expertise to drive growth and innovation through strategic digital initiatives

BELVIDERE, NJ, Nov. 18, 2024 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced that Dario Pressimone has joined the Company as Vice President of Digital and E-Commerce. With over 20 years of experience in digital marketing and e-commerce, Dario’s proven ability to drive growth through innovative, data-driven strategies will support Edible Garden’s continued expansion in the digital marketplace.

Dario joins Edible Garden with an extensive background leading high-impact digital teams at top-tier retailers and agencies. Prior to joining Edible Garden, Dario has served in marketing and digital marketing roles at leading retailers such as Macy’s and Bed Bath & Beyond. Dario began his digital career at several leading agencies where he managed high-performing digital campaigns for clients like Walmart, Vitamin Shoppe, and IBM.

In his new role, Dario will lead Edible Garden’s e-commerce and digital marketing initiatives, focusing on expanding the company’s online presence and enhancing customer engagement. His strategic vision will be key to strengthening Edible Garden’s commitment to providing fresh, organic produce and innovative food products to a growing consumer base.

"We are excited to have Dario join the Company in this pivotal role," said Jim Kras, CEO of Edible Garden. "His extensive expertise in digital marketing, combined with a deep understanding of e-commerce strategies, makes him the ideal individual to lead our digital initiatives. As we continue to grow in an increasingly online-driven marketplace, Dario’s leadership will be key to driving efforts like our launch of consumer-packaged goods on Walmart Marketplace. Dario’s proven ability to drive sales growth through data-driven insights and innovative digital campaigns will be instrumental as we expand our digital footprint and strengthen our relationships with major platforms like Walmart Marketplace and Amazon. We are confident that his leadership will not only enhance our digital and e-commerce capabilities but also accelerate our broader goals of scaling the business and enhancing brand loyalty.”

ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes. Furthermore, Edible Garden offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products. For more information on Pulp products go to https://www.pulpflavors.com/. For more information on Vitamin Whey® products go to https://vitaminwhey.com/. For more information on Edible Garden go to https://ediblegardenag.com/.

Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, the Company’s ability to improve its financial results, and performance as a public company. The words “believe,” “design,” “expect,” “intend,” “objective,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions, the Company’s ability to achieve its growth objectives, and other factors set forth in the Company’s filings with the Securities and Exchange Act Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2023 and subsequent quarterly reports. Actual results might differ materially from those explicit or implicit in the forward-looking statements. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.

Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com

FAQ

Who is the new Vice President of Digital and E-Commerce at Edible Garden (EDBL)?

Dario Pressimone has been appointed as the new Vice President of Digital and E-Commerce at Edible Garden (EDBL), bringing over 20 years of digital marketing experience.

What are Edible Garden's (EDBL) new digital marketplace initiatives?

Edible Garden (EDBL) is expanding its digital presence through the launch of consumer-packaged goods on Walmart Marketplace and Amazon, focusing on enhancing customer engagement and online presence.

What is Dario Pressimone's previous work experience before joining Edible Garden (EDBL)?

Before joining Edible Garden (EDBL), Dario Pressimone held marketing and digital marketing roles at major retailers including Macy's and Bed Bath & Beyond, and managed digital campaigns for clients like Walmart, Vitamin Shoppe, and IBM at various agencies.