Edible Garden Herbs Now Available at Freshtown Marketplace; Expands Fresh, Organic, Sustainably Sourced Options for Consumers
Rhea-AI Summary
Edible Garden AG (Nasdaq: EDBL) has announced a new partnership with Freshtown Marketplace to distribute its USDA Organic herb product line. The collaboration, announced on March 11, 2025, will expand the availability of Edible Garden's fresh herbs, including basil, cilantro, and parsley, through Freshtown's regional supermarket network.
As a member of the Foodtown supermarket cooperative, Freshtown Marketplace leverages collective buying power to offer competitive pricing while maintaining high-quality standards. This strategic partnership aligns with Edible Garden's mission as 'The Flavor Maker' to provide fresh, sustainably grown produce to health-conscious consumers.
The partnership aims to address growing consumer demand for fresh, organic, and sustainably sourced products while making these options more accessible through Freshtown's retail network. The collaboration also supports locally driven farming practices and complements Freshtown's existing Jersey Fresh suppliers.
Positive
- New retail distribution partnership expanding market reach
- Access to Foodtown cooperative's established retail network
- Strategic positioning in health-conscious consumer segment
Negative
- None.
News Market Reaction
On the day this news was published, EDBL gained 1.04%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
BELVIDERE, NJ, March 11, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, sustainable produce and products, today announced that its USDA Organic herb product line will now be available at Freshtown Marketplace. As a regional supermarket chain and member of the Foodtown supermarket cooperative, Freshtown Marketplace leverages shared buying power and resources to offer competitive pricing and high-quality products. This partnership aligns with Edible Garden's mission to provide the freshest, sustainably grown produce to consumers seeking flavorful herbs to enhance their meals.
"We are pleased to partner with Freshtown Marketplace to bring our USDA Organic herbs to their customers," said Jim Kras, CEO of Edible Garden. "As The Flavor Maker, Edible Garden®,' our mission is to deliver the freshest and most flavorful herbs to our retail partners and their customers. This partnership is a direct response to evolving consumer preferences for fresh, organic, and sustainably sourced products. By positioning our products in Freshtown Marketplace, a store known for these attributes, we are strategically capturing the growing segment of health-conscious consumers who seek premium, sustainably grown ingredients.”
“Partnering with Freshtown Marketplace is a strategic move that aligns seamlessly with Foodtown's mission to provide fresh, high-quality products at competitive prices. This collaboration will make our USDA Organic herbs more accessible to consumers and communities, featuring a variety of favorites like basil, cilantro, and parsley—all cultivated with a strong commitment to quality and sustainability. By supporting locally driven farming practices, this partnership also addresses the growing demand for fresh, health-focused options. Edible Garden's USDA Organic herbs will enhance Freshtown Marketplace's selection of fresh and locally sourced products from Jersey Fresh suppliers.”
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes. Furthermore, Edible Garden offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products. For more information on Pulp products go to https://www.pulpflavors.com/. For more information on Vitamin Whey® products go to https://vitaminwhey.com/. For more information on Edible Garden go to https://ediblegardenag.com/.
Forward Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, the Company’s ability to improve its financial results, and performance as a public company. The words “believe,” “design,” “expect,” “intend,” “objective,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions, the Company’s ability to achieve its growth objectives, and other factors set forth in the Company’s filings with the Securities and Exchange Act Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2023 and subsequent quarterly reports. Actual results might differ materially from those explicit or implicit in the forward-looking statements. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
FAQ
What new retail partnership did Edible Garden (EDBL) announce in March 2025?
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