Edible Garden’s Kick. Sports Nutrition, Sports Nutrition Product of the Year, Introduces Clean Labeled Creatine, Pre and Post Workout Recovery Products, and Bold Flavors Featuring Dubai Chocolate and Pistachio Ice Cream at ECRM

Rhea-AI Summary

Edible Garden (Nasdaq: EDBL) announced the showcase of its award-winning Kick. Sports Nutrition line at ECRM's Vitamin, Weight Management & Sports Nutrition Session. The product line, recently named 2025 Sports Nutrition Product of the Year by the Mindful Awards, will introduce clean labeled creatine, pre and post workout recovery products, and new flavors including Dubai Chocolate and Pistachio Ice Cream.

The company is targeting the rapidly expanding creatine market, projected to grow from $1.11 billion in 2024 to $4.21 billion by 2030. The broader sports nutrition market is expected to reach $103.3 billion by 2032 from $54.8 billion in 2023. Notably, women's creatine purchases have surged by over 320% in early 2025, indicating a significant shift in consumer demographics.

Positive

• Product line won 2025 Sports Nutrition Product of the Year award
• Company entering fast-growing creatine market projected to reach $4.21B by 2030
• Strong growth potential in broader sports nutrition market expected to reach $103.3B by 2032
• Significant market expansion opportunity with women's creatine purchases up 320% in early 2025

Negative

• None.

Insights

Product Innovation Analyst

Edible Garden expands into high-growth sports nutrition with award-winning product line, targeting $4.21B creatine market by 2030.

Edible Garden's announcement highlights a strategic pivot into the rapidly expanding sports nutrition sector through its award-winning Kick. Sports Nutrition line. The company is showcasing these products at ECRM's industry event, signaling their commitment to retail distribution expansion. The recognition as 2025 Sports Nutrition Product of the Year by the Mindful Awards provides credibility in this competitive market.

The most significant aspect of this announcement is Edible Garden's targeted entry into the creatine market, which is projected to grow from $1.11 billion in 2024 to $4.21 billion by 2030 – nearly a 400% increase. This represents substantial growth potential for a company traditionally known for controlled environment agriculture and produce.

Particularly noteworthy is their focus on the female consumer segment, where creatine purchases have surged by over 320% in early 2025. This demographic shift represents a significant market opportunity as creatine transitions from a niche bodybuilding supplement to a mainstream wellness product.

The company's "Farm to Formula" approach leverages their agricultural expertise to differentiate their offerings in the crowded sports nutrition space, emphasizing clean labels and transparency. By introducing products with unique flavors like Dubai Chocolate and Pistachio Ice Cream, they're attempting to stand out in a market projected to reach $103.3 billion by 2032.

This expansion represents a significant diversification of Edible Garden's product portfolio and potential revenue streams, moving beyond traditional produce into higher-margin nutritional products while still maintaining alignment with their core brand identity around clean, sustainable products.

BELVIDERE, NJ, Sept. 08, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced it will showcase its innovative, award-winning Kick. Sports Nutrition line, recently recognized as the 2025 Sports Nutrition Product of the Year by the Mindful Awards, at ECRM’s Vitamin, Weight Management & Sports Nutrition Session, taking place September 7–10, 2025 at the PGA National Resort & Spa in Palm Beach Gardens, Florida.

“Consumers today are more discerning than ever about what they put into their bodies, how it tastes, and how it makes them feel,” said Jim Kras, CEO of Edible Garden. “With Kick. Sports Nutrition, we deliver innovative, clean label, better-for-you products that taste incredible and perform. Guided by our Farm to Formula® approach, we draw on Edible Garden’s expertise in controlled environment agriculture to ensure every product is built on a foundation of freshness, transparency, and quality. As Edible Garden, The Flavor Maker, the Company is uniquely qualified to deliver bold new innovations from clean labeled creatine and pre- and post-workout recovery products to indulgent flavors like Dubai Chocolate and Pistachio Ice Cream, proving that great taste and great health can go hand in hand.”

“With the creatine category projected to grow nearly fourfold over the next five years, we see a tremendous opportunity for Kick to capture share in this expanding market while meeting the evolving needs of a broader, more diverse consumer base. Our promise to consumers is simple: clean label, better-for-you, never in doubt.”

ECRM connects brands and buyers worldwide, specializing in seamless product discovery through distraction-free, curated one-on-one meetings. Since 1994, it has hosted more than three million meetings, helping thousands of brands enter retail chains and food service operations. With its high-tech, high-touch approach, ECRM fosters innovation, enhances product visibility, and creates unique business opportunities — delivering more productive outcomes than conventional trade shows. For Edible Garden, the event provides a powerful platform to showcase its expansion into better-for-you categories that align with growing consumer demand for clean, effective, and great-tasting products.

The creatine category is one of the fastest-growing segments in sports nutrition, projected to surge from $1.11 billion in 2024 to $4.21 billion by 2030, with U.S. sales alone expected to nearly quadruple in the same period. Once linked mainly to bodybuilding, creatine is now embraced by women, seniors, and wellness-focused consumers for benefits ranging from performance to cognitive support. In fact, women are driving much of this momentum, with purchases up more than 320% in early 2025, far outpacing men’s growth. At the same time, the broader sports nutrition market continues its rapid expansion, projected to grow from $54.8 billion in 2023 to $103.3 billion by 2032, according to IMARC Group, highlighting the significant growth potential for Kick as it expands within this dynamic category.

A copy of the Company’s Kick. Sports Nutrition video is available here.

A copy of the Company’s Farm to Formula video is available here.

ABOUT EDIBLE GARDEN®

Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), delivering locally grown, organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired® next-generation farming model. Available in over 5,000 retail locations across the United States, Caribbean, and South America, Edible Garden is at the forefront of the CEA and sustainability technology movement, distinguished by its advanced safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and innovative Self-Watering in-store displays. The Company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including Edible Garden Heartland in Grand Rapids, Michigan; Edible Garden Prairie Hills in Webster City, Iowa; and its headquarters at Edible Garden Belvidere in New Jersey. It also partners with a network of contract growers strategically located near major U.S. markets to ensure freshness and reduce environmental impact.

Edible Garden’s proprietary GreenThumb 2.0 software—protected by U.S. Patents US 11,158,006 B1, US 11,410,249 B2, and US 11,830,088 B2—optimizes vertical and traditional greenhouse growing conditions while aiming to reduce food miles. Its patented Self-Watering display (U.S. Patent No. D1,010,365) is designed to extend plant shelf life and elevate in-store presentation. In addition to its core CEA operations, Edible Garden owns three patents in advanced aquaculture technologies: a closed-loop shrimp farming system (US 6,615,767 B1), a modular recirculating aquaculture setup with automated water treatment and feeding (US 10,163,199 B2), and a sensor-driven ammonia control method utilizing electrolytic chlorine generation (US 11,297,809 B1).

The Company has been recognized as a FoodTech 500 firm by Forward Fooding, a leading AgriFoodTech organization, and is a Giga Guru member of Walmart’s Project Gigaton sustainability initiative. Edible Garden also develops and markets a growing line of nutrition and specialty food products, including Vitamin Way® and Vitamin Whey®—plant and whey protein powders—and Kick. Sports Nutrition, a premium performance line for health-conscious athletes seeking cleaner, better-for-you options. The Company’s offerings further include fresh, sustainable condiments such as Pulp fermented gourmet and chili-based sauces, as well as Pickle Party, a collection of fermented fresh pickles and krauts.

Learn more at https://ediblegardenag.com.
For Pulp products, visit https://www.pulpflavors.com.
For Vitamin Whey® products, visit https://vitaminwhey.com.
For Kick. Sports Nutrition products, visit https://kicksportsnutrition.net/

Watch the Company’s latest corporate video here.

Forward-Looking Statements

This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.

Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com

FAQ

What awards has Edible Garden's Kick Sports Nutrition won in 2025?

Kick Sports Nutrition was awarded the 2025 Sports Nutrition Product of the Year by the Mindful Awards.

What new products is EDBL introducing in their Kick Sports Nutrition line?

EDBL is introducing clean labeled creatine, pre and post workout recovery products, and new flavors including Dubai Chocolate and Pistachio Ice Cream.

What is the projected growth for the creatine market by 2030?

The creatine market is projected to grow from $1.11 billion in 2024 to $4.21 billion by 2030.

How much have women's creatine purchases increased in early 2025?

Women's creatine purchases have increased by over 320% in early 2025, outpacing men's growth.

What is the expected size of the sports nutrition market by 2032?

The sports nutrition market is projected to grow from $54.8 billion in 2023 to $103.3 billion by 2032, according to IMARC Group.