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The Estée Lauder Companies Inc. (NYSE: EL) is a globally recognized leader in the beauty industry. Specializing in high-quality skincare, makeup, fragrance, and hair care products, the company touches over half a billion consumers annually. Founded in 1946 by Estée Lauder and her husband, Joseph Lauder, the company has grown to be a dominant force in the luxury beauty market.
Estée Lauder's extensive portfolio includes well-known brands such as Estée Lauder, Clinique, MAC, Bobbi Brown, La Mer, Aveda, and many others. These products are sold in over 150 countries and territories, making the company's reach truly global. The firm's diverse distribution channels include department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
The company has a strong market presence, generating 28% of its revenue from the Americas, 39% from Europe, the Middle East, and Africa (including travel retail), and 33% from the Asia-Pacific region. In 2023, Estée Lauder achieved 52% of their total sales from skincare products, followed by 28% from makeup, 16% from fragrances, and 4% from hair care.
Recent achievements include significant participation in high-impact social initiatives. For instance, M·A·C Cosmetics continues its long-standing commitment to supporting the fight against HIV/AIDS through the VIVA GLAM campaign, which has raised over $520 million globally. Additionally, M·A·C Cosmetics was the exclusive backstage beauty sponsor for Howard University's 2024 Springfest Fashion Show, emphasizing diversity and representation in the fashion and beauty sectors.
Estée Lauder is continuously innovating and expanding its product lines to meet consumer demands. Its financial condition remains robust, supported by strategic partnerships and a dedicated workforce. The company is also deeply invested in sustainable practices and corporate social responsibility, aiming to create a positive impact on both the environment and the communities it serves.
For those looking to join a dynamic and impactful company, Estée Lauder offers numerous career opportunities, which can be explored on their official website, www.elcompanies.com.
Dr.Jart+, the renowned Korean skincare brand, has launched in the U.S. Amazon Premium Beauty store, expanding its reach to new consumers. Known for high-performance derma skincare products with instant results, Dr.Jart+ offers Prime members fast, free shipping on all orders. The brand's Amazon store features signature Skin-a-gram videos on product pages, providing educational and entertaining content about product benefits and ingredients.
Consumers can now easily access Dr.Jart+'s full range of products, including bestsellers like Cicapair™ Tiger Grass Color Correcting Treatment and Ceramidin™ Skin Barrier Moisturizing Cream. The brand's presence on Amazon aims to capitalize on the growing interest in Korean skincare and K-beauty trends among U.S. consumers.
The Estée Lauder Companies Inc. (NYSE: EL) has announced that Akhil Shrivastava will become the new Executive Vice President and Chief Financial Officer, effective November 1, 2024. He will succeed Tracey T. Travis, who is retiring. Akhil, with over 25 years of financial and leadership experience, will oversee Global Finance, Accounting, Tax, Treasury, Investor Relations, and New Business Development.
Akhil joined ELC in 2015 and has held several senior finance roles. He will lead the Global Finance & Strategy organization and focus on driving sustainable value creation, governance, and strategic business objectives. Akhil will report to William P. Lauder, Executive Chairman, and Fabrizio Freda, President and CEO.
TOM FORD has announced the departure of Peter Hawkings as Creative Director. Hawkings, who has been with the brand since its inception, took the helm of creative in April 2023. Guillaume Jesel, President and CEO of TOM FORD and Luxury Business Development at The Estée Lauder Companies, expressed gratitude for Hawkings' exceptional contributions. Lelio Gavazza, CEO of TOM FORD FASHION, thanked Hawkings for his collaboration during the initial phase of development under the Ermenegildo Zegna Group.
The Spring-Summer 2025 collection will be presented in the Milan showroom in September 2024. A successor to Hawkings will be announced in the near future.
The Estée Lauder Companies (NYSE: EL) announces the third edition of BEAUTY&YOU India for 2024, focusing on 'Supercharged Futures' in the Indian beauty sector. Created by ELC's New Incubation Ventures and partnered with NYKAA, the program aims to discover and support India-focused beauty brands. Applications open from July 16 to August 29, 2024, with winners announced on November 16, 2024, in Goa.
The 2024 program introduces the BEAUTY&YOU India Bootcamp, offering winners one-on-one mentorship with industry leaders. Prizes include financial support up to 4 Crore ($500k), distribution access, mentorship, and research resources. Categories cover Skin Care, Make Up, Hair Care, and Fragrance, with awards for pre-launch concepts, in-market concepts, and creative talent.
Tracey T. Travis, Executive Vice President and Chief Financial Officer of The Estée Lauder Companies (NYSE: EL), will retire effective June 30, 2025, after over twelve years of service. A successor has been identified and will be announced soon. During her tenure, Tracey led the company's Global Finance, Accounting, Tax, Treasury, Investor Relations, Information Technology, and Strategy and New Business Development departments.
She also co-led the Global Value Council and served on the Executive Leadership Team and the Investment Development Committee. Tracey played an integral role in enhancing the company’s financial strength, driving long-term growth through innovation, digital transformation, and strategic acquisitions such as DECIEM and TOM FORD. She also improved the company's Information Technology capabilities and talent development programs.
Tracey will work closely with her successor to ensure a smooth transition. Her leadership has been recognized with various industry awards, including the Best CFO award by Institutional Investor magazine.
The Estée Lauder Companies (NYSE: EL) has launched The Catalysts program, an incubator for emerging talent in the beauty industry, created by its New Incubation Ventures with support from TikTok. The program aims to spotlight, uplift, and empower innovative storytellers in beauty. Two winners will be selected to receive up to $250K in financial backing, mentorship, and project assistance. Applications are open until August 4, 2024, with winners announced in October 2024 at an event in Paris. The initiative includes ten masterclasses led by industry experts to guide applicants in building successful beauty brands.
Bumble and bumble has launched its entire range of hairstyling products in the U.S. Amazon Premium Beauty store. The move aims to broaden its reach, offering products and styling expertise to new consumers with the added benefit of fast, free shipping for Prime members. The store will feature popular products including Bb.Hairdresser’s Invisible Oil Heat Protectant Primer and Bb.Thickening Dryspun Texture Spray. Additionally, customers will have access to styling tips and tricks via video content and an interactive styling quiz.
Too Faced, a playful yet serious makeup brand under The Estée Lauder Companies, is launching its products in the U.S. Amazon Premium Beauty store. This move allows broader consumer access to best-sellers like Better Than Sex Mascara and Born This Way complexion range. Too Faced collaborates with lifestyle content creator Darcy McQueeny, who will promote the brand on social media and host influencer events. The Amazon storefront will feature a wide selection of popular and new products, offering Prime members free shipping. This strategy aims to reach both new and existing customers on a platform they frequently use.
The Estée Lauder Companies (NYSE: EL) has completed its acquisition of DECIEM Beauty Group, a Canadian-based multi-brand company, for an estimated $860 million, totaling around $1.7 billion from initial investment to final acquisition. DECIEM, known for its flagship brand The Ordinary, has shown significant growth and innovation. This acquisition aims to bolster ELC's skin care portfolio and global consumer reach, with DECIEM's brands ranking highly in multiple international markets. The partnership has leveraged ELC's infrastructure for global expansion and increased profitability through operational efficiencies.
M·A·C Cosmetics celebrates the 30th anniversary of its VIVA GLAM campaign, aiming to raise another half-billion dollars for charity with 100% of lipstick sales going to local organizations worldwide. Pop stars Kim Petras and Danna Paola headline the campaign, embodying the brand's mission of promoting equal rights and healthy futures for all. The campaign introduces a new four-shade lipstick lineup with a silky matte finish and impactful names. In addition to supporting HIV/AIDS programs, VIVA GLAM now focuses on sexual, gender, racial, and environmental equality. The campaign highlights VIVA GLAM's expanded mission, existing partnerships, and new initiatives such as supporting LGBTQ+ youth and removing plastic pollution in India, underlining M·A·C's ongoing commitment to social and environmental causes.
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