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Elys BMG Group Announces New Installation at The Ugly Mug Sportsbook in Washington, DC.

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Elys BMG Group, Inc. completes sportsbook installation at The Ugly Mug in Washington, DC, marking its fourth privately owned sportsbook in the District. The venue offers a classic American menu and a casual atmosphere for sports fans and bettors.
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The installation of a new sportsbook by Elys BMG Group in a local Washington, DC restaurant is a strategic move that taps into the growing trend of localized betting experiences. By situating the sportsbook near Nationals Stadium, Elys is leveraging the high foot traffic of sports fans, which can significantly increase patronage. The proximity to key attractions could also serve as a catalyst for higher engagement, especially on game days, translating to increased revenue streams for both Elys and The Ugly Mug.

Moreover, this expansion represents Elys' fourth operation within the district, signaling a targeted growth strategy within a regulated environment. The fact that the opening is contingent on DCOLG approval is a reminder of the regulatory hurdles that gaming companies must navigate. However, once approved, it could set a precedent for similar partnerships with local businesses, potentially reshaping the sports betting landscape in urban settings.

For investors, the announcement by Elys BMG Group may indicate a bullish signal for the company's growth prospects. The focus on local business partnerships for sportsbook installations could lead to a diversified revenue base and potentially higher margins due to lower operational costs compared to larger establishments. This localized approach might also mitigate risks associated with market saturation in the sports betting industry.

It is important to monitor the performance metrics post-launch, such as customer acquisition costs and average revenue per user, to assess the financial impact of such expansions. Additionally, the long-term financial health of Elys will depend on the scalability of this model and the ability to replicate success in other markets. Investors should weigh these factors against industry benchmarks to gauge the effectiveness of Elys' market penetration strategy.

From a legal standpoint, the pending approval from the DCOLG is a important step that Elys must clear before commencing operations. The regulatory landscape for sports betting is complex and varies widely across jurisdictions. Successful navigation of these legal requirements is essential for Elys to avoid potential fines or sanctions that could negatively impact its reputation and financial standing.

The company's compliance with local regulations will also be closely watched by other jurisdictions as a measure of its operational integrity. This could influence Elys' ability to expand into new markets and secure additional partnerships. Stakeholders should pay attention to the outcome of the DCOLG's decision, as it will have implications for the company's expansion strategy and legal risk profile.

NEW YORK, March 28, 2024 (GLOBE NEWSWIRE) -- Elys BMG Group, Inc. (“Elys” or the “Company”) (OTC: ELYS), an interactive gaming and sports betting technology company, today announces the completion of its sportsbook installation at The Ugly Mug restaurant and bar situated at 723 8th St SE, in Washington, DC. This collaboration underscores Elys’ commitment to providing unparalleled sports wagering experiences for small and local businesses across America.

Opening of the Ugly Mug Sportsbook is subject to final approval from the District of Columbia Office of Lottery and Gaming (DCOLG) and will represent the Company’s fourth privately owned sportsbook in the District.

The venue is ideally located just blocks away from Nationals Stadium and is in close proximity to popular destinations such as Capitol Hill and the Marine Barracks. The Ugly Mug is poised to become a premier destination in the Navy Yard area of Washington, D.C. ensuring convenient access for sports fans and bettors to enjoy a classic American menu in a casual atmosphere, further enhancing the neighborhood sportsbook experience provided by Elys.

About Elys BMG Group, Inc.
Elys BMG Group, Inc. is a global gaming technology company operating in multiple countries worldwide. Elys offers its clients a full suite of omnichannel leisure gaming products and services, such as online sports betting, e-sports, virtual sports, online casino, poker, bingo, interactive games, and online slots on a B2C basis in Italy and has B2B operations in three states as well as the District of Columbia in the U.S. market. The Company provides sports betting software, online casino software, services for commercial and tribal casinos, retail betting establishments, and franchise distribution networks.

Elys' vision is to become a global leader in the gaming industry through the development of pioneering and innovative online casino and sportsbook software. Additional information is available on our corporate website at www.elysgame.com.

Investors may also find us on Twitter @ELYS_BMG; Instagram @elys_BMG; LinkedIn Elys_BMG; YouTube @Elys_BMG; and on Facebook @ElysBMG.

Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project,” and similar expressions that are intended to identify forward-looking statements and include statements regarding Elys. These forward-looking statements are based on management’s expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, the risk factors described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022, and its subsequent filings with the U.S. Securities and Exchange Commission, including subsequent periodic reports on Form 10-Q and current reports on Form 8-K. The information in this release is provided only as of the date of this release, and the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events, except as required by law.

Investor Contact:
Beatriz Oni
Account Communications Manager
561-838-3325
i.relations@elysgame.com


FAQ

Where is Elys BMG Group, Inc.'s sportsbook installation located?

Elys BMG Group, Inc.'s sportsbook installation is located at The Ugly Mug restaurant and bar at 723 8th St SE, in Washington, DC.

How many privately owned sportsbooks does Elys BMG Group, Inc. have in the District?

Elys BMG Group, Inc. has four privately owned sportsbooks in the District.

What approval is required for the opening of The Ugly Mug Sportsbook?

The opening of The Ugly Mug Sportsbook is subject to final approval from the District of Columbia Office of Lottery and Gaming (DCOLG).

What makes The Ugly Mug a premier destination in Washington, D.C.?

The Ugly Mug is ideally located just blocks away from Nationals Stadium and in close proximity to popular destinations like Capitol Hill and the Marine Barracks, making it a premier destination in the Navy Yard area of Washington, D.C.

What experience does Elys BMG Group, Inc. aim to provide through The Ugly Mug Sportsbook?

Elys BMG Group, Inc. aims to provide unparalleled sports wagering experiences for small and local businesses across America through The Ugly Mug Sportsbook.

ELYS BMG GROUP INC

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About ELYS

newgioco group, inc., together with its wholly owned subsidiaries, is a fully licensed and integrated online and land-based gaming operator. the company conducts its business primarily through internet-based gambling and sports betting platform under the registered brand newgioco on our website www.newgioco.it as well as retail neighborhood betting shops situated throughout italy. the company offers its clients a full suite of leisure gaming products and services, such as sports betting, virtual sports, online casino, poker, bingo, interactive games and slots, as well as an innovative betting platform (www.odissea.at) providing both b2b and b2c bet processing. additional information is available on our corporate website at www.newgiocogroup.com.