Introducing Eastman Naia(TM) Renew Cellulosic Fiber

Rhea-AI Summary

Eastman has introduced Naia™ Renew cellulosic fiber, a circular fiber designed for the fashion industry. This innovative material is composed of 60% sustainably sourced wood pulp and 40% certified recycled content, offering a sustainable solution without compromising on style or creativity. Naia™ Renew addresses the textile industry's waste challenge by diverting waste from landfills and transforming it into new fiber material.

This eco-conscious, skin-friendly fabric allows fashion brands to create collections that resonate with environmentally conscious consumers while reducing their environmental footprint. Eastman aims to collaborate with fashion industry partners to promote sustainable practices and meet the growing demand for circular solutions in clothing production.

Positive

• Introduction of Naia™ Renew cellulosic fiber, a sustainable material for the fashion industry
• Composition includes 60% sustainably sourced wood pulp and 40% certified recycled content
• Addresses textile industry waste challenge by diverting waste from landfills
• Potential for increased market share in eco-conscious fashion segment

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / August 7, 2024 / Eastman

Eastman

Ready for a world where circular solutions in the fashion industry are made easy? A world where you don't have to compromise on creativity or sustainability? Look no further.

Eastman now offers Naia™ Renew cellulosic fiber, a circular fiber produced from 60% sustainably sourced wood pulp and 40% certified recycled content,* so you don't have to compromise on style to protect the planet.

With Naia™ Renew, your fabrics have an added element of sustainability as waste is diverted from landfill and re-created into new fiber material, giving you stylish fashion fabrics that help address the waste challenge in the textiles industry.

With Naia™ Renew fabrics, you'll be comfortable in your clothes and with your lower environmental footprint.

Join us as we dress the world with eco-conscious, skin-friendly material. We work with you so that you can continue to create collections that resonate with your customers while caring for the planet.

To learn more about Naia™ Renew cellulosic fiber, contact your Naia™ representative or reach out to us via https://www.eastman.com/en/products/brands/naia/contact

View additional multimedia and more ESG storytelling from Eastman on 3blmedia.com.

Contact Info:
Spokesperson: Eastman
Website: https://www.3blmedia.com/profiles/eastman
Email: info@3blmedia.com

SOURCE: Eastman

View the original press release on accesswire.com

FAQ

What is Eastman's Naia™ Renew cellulosic fiber made of?

Eastman's Naia™ Renew cellulosic fiber is made of 60% sustainably sourced wood pulp and 40% certified recycled content.

How does Naia™ Renew fiber contribute to sustainability in the fashion industry?

Naia™ Renew fiber contributes to sustainability by diverting waste from landfills, using recycled content, and offering an eco-conscious alternative for fashion brands without compromising on style or creativity.

What are the main benefits of Eastman's Naia™ Renew fiber for fashion brands?

The main benefits of Naia™ Renew fiber for fashion brands include creating sustainable collections, reducing environmental footprint, and meeting consumer demand for eco-friendly clothing without compromising on style.

How can fashion brands learn more about Eastman's Naia™ Renew cellulosic fiber?

Fashion brands can learn more about Naia™ Renew cellulosic fiber by contacting their Naia™ representative or reaching out to Eastman via their website at https://www.eastman.com/en/products/brands/naia/contact.