Emerson Introduces First GenAI-Enabled Automation for Power and Water Industries

Emerson (NYSE: EMR) has launched the Ovation™ AI-enabled Virtual Advisor, marking the first generative artificial intelligence advisor specifically integrated into automation systems for power and water industries.

Rhea-AI Summary

Emerson (NYSE: EMR) has launched the Ovation™ AI-enabled Virtual Advisor, marking the first generative artificial intelligence advisor specifically integrated into automation systems for power and water industries. This innovative addition to the Ovation 4.0 Automation Platform provides real-time insights through natural language interaction.

The system features localized GenAI technology that offers dynamic system guidance, troubleshooting assistance, and proactive maintenance support. Built with security in mind, it utilizes local, pre-trained AI models based on Emerson and customer-provided system information. The solution can be customized with domain-specific data and operator feedback to enhance operational decision-making.

Positive

• First-to-market GenAI automation solution specifically for power and water industries
• Enables real-time operational insights and proactive maintenance through natural language interaction
• Features customizable AI models that can be enhanced with domain-specific data
• Secure design with local, pre-trained AI models ensuring safe operations

Negative

• None.

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Ovation Virtual Advisor provides real-time intelligence to optimize operations and support resilient critical infrastructures

PITTSBURGH, July 15, 2025 /PRNewswire/ -- Emerson (NYSE: EMR), an industrial technology leader delivering advanced automation solutions, has announced the launch of the Ovation™ AI-enabled Virtual Advisor – the first generative artificial intelligence (GenAI) advisor integrated into an automation system specifically designed for the power and water industries. The addition of an AI-enabled virtual advisor as part of Emerson's Ovation 4.0 Automation Platform delivers real-time insights to increase efficiency, detect anomalies, forecast maintenance issues and empower strategic decision-making.

Emerson's Ovation Virtual Advisor embeds localized GenAI to provide dynamic system guidance and contextual support. The new solution helps users quickly gain access to Ovation system documentation, perform troubleshooting, proactively address maintenance issues and uncover optimization opportunities – all through natural language interaction. As part of a growing suite of Emerson's AI-based tools, the system capitalizes on Emerson's deep power and water domain expertise to enable future AI-powered insights to help optimize processes and equipment performance.

"As they navigate greater demand, complexity and climate variability, operators of today's critical infrastructure need intelligent systems to deliver reliable power and clean water," said Bob Yeager, president of Emerson's power and water solutions business. "Using GenAI, our Ovation Virtual Advisor will help customers more efficiently manage these essential systems through clear operational awareness, automated routine tasks and advanced data analysis. Intelligent systems help improve reliability and extend the life of existing infrastructure, paving the way for more consistent, sustainable operations."

Secure by design, the advisor uses local, pre-trained AI models based on Emerson and customer-provided system information that capture qualitative behavior at the control layer to ensure safe and accurate results. The AI models that power the Ovation Virtual Assistant can be further customized and tuned by uploading domain-specific data and operator feedback – helping customers make better operational and business decisions to drive competitive advantage.

Emerson's Ovation 4.0 platform with its GenAI-enabled Ovation Virtual Advisor can be provided for new and system upgrade projects. The technology will be showcased at the Ovation Users' Group conference, July 27-31, 2025, in Pittsburgh.  

Additional resources:

• Join the Emerson Exchange 365 Community
• Visit Emerson's Ovation Automation Platform Page on LinkedIn
• Connect with Emerson via X Facebook LinkedIn YouTube

About Emerson 
Emerson (NYSE: EMR) is a global industrial technology leader that provides advanced automation. With an unmatched portfolio of intelligent devices, control systems, and industrial software, Emerson delivers solutions that automate and optimize business performance. Headquartered in St. Louis, Missouri, Emerson combines innovative technology with proven operational excellence to power the future of automation. For more information, visit Emerson.com.

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SOURCE Emerson

FAQ

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What is Emerson's new Ovation Virtual Advisor and how does it work?

Ovation Virtual Advisor is a GenAI-enabled automation system that provides real-time operational insights, troubleshooting, and maintenance support through natural language interaction, specifically designed for power and water industries.

How does Emerson's Ovation Virtual Advisor ensure security and safety?

The system uses local, pre-trained AI models based on Emerson and customer-provided information, operating with a secure-by-design approach to ensure safe and accurate results.

When will Emerson's Ovation Virtual Advisor be available?

The Ovation Virtual Advisor will be available for both new and system upgrade projects as part of the Ovation 4.0 platform, with a showcase scheduled at the Ovation Users' Group conference, July 27-31, 2025.

What are the key benefits of Emerson's new GenAI automation system?

Key benefits include real-time operational insights, automated routine tasks, advanced data analysis, improved system reliability, and the ability to customize AI models with domain-specific data for better decision-making.

How can the Ovation Virtual Advisor be customized for specific operations?

The system can be customized through domain-specific data uploads and operator feedback, allowing for tailored operational and business decisions that drive competitive advantage.