Energizer Introduces Plastic-Free Battery Packaging with a Fresh New Design

Rhea-AI Summary

Energizer Holdings (NYSE: ENR) has announced the launch of 100% recyclable plastic-free packaging for its battery portfolio. The new paper-based packaging features a user-friendly design that enhances shopping, opening, and storage experience. The initiative will begin rolling out at Walmart stores nationwide in March 2025, with other North American retailers following later in the year.

The redesigned packaging includes features like easy-to-store boxes and a slim design that increases shelf capacity. For retailers, the new format offers shelf-ready display trays to save restocking time. Once all retail partners complete the transition, over 90% of the brand's North American portfolio will have plastic-free packaging.

Positive

• Implementation of 100% recyclable plastic-free packaging demonstrates environmental leadership
• Partnership with major retailer Walmart for nationwide distribution
• New design increases shelf capacity and improves operational efficiency
• 90% of North American portfolio will transition to plastic-free packaging

Negative

• Gradual rollout may delay full implementation benefits
• Initial limitation to Walmart stores could impact broader market reach

New packaging hits Walmart stores in March, nationwide expansion to follow

ST. LOUIS, Jan. 28, 2025 /PRNewswire/ -- Energizer Holdings, Inc. (NYSE: ENR), one of the world's largest manufacturers and distributors of primary batteries, today announced the launch of 100% recyclable plastic-free packaging* for its portfolio of Energizer® batteries. The new paper-based packaging* offers a sleek, user-friendly design that simplifies the shopping, opening and storage experience for consumers. It also elevates in-store displays, creating a visually appealing presence on retail shelves, making it easier for retail partners to merchandise. As a leader in sustainability and innovation, this redesign marks an exciting milestone for Energizer in advancing its commitment to environmental stewardship while also addressing a major consumer desire for more renewable solutions. Starting this March, the plastic-free packaging will roll out at Walmart stores nationwide and online, with additional North American retailers following later in 2025.

"With a legacy of pioneering innovative solutions that benefit consumers globally, advancing the sustainability of our packaging was a natural next step on our responsibility journey," said Lori Shambro, Executive Vice President and Chief Marketing Officer at Energizer. "We set out to create a more intuitive design tailored to meet the needs and expectations of our shoppers and retail partners. Our end result is a forward-thinking design that enhances the product experience and helps pave the way for a plastic-free future at Energizer Holdings."

Energizer invested in extensive research to inform the structure of the new, fully recyclable packaging*. Its user-friendly design enables consumers to effortlessly peel open the battery pack, which now includes easy-to-store boxes, ensuring more convenient and organized storage for unused batteries. For retailers, key design fundamentals were incorporated throughout to help streamline store operations and maximize merchandising capabilities, such as:

• Slim design allows for increased shelf capacity for each facing
• Shelf-ready display trays save on restocking time
• Visual stopping power with a larger visual footprint

"We are excited to bring this innovative packaging from Energizer to our customers and store operators and enhance the battery shopping experience," said Tyler Lehr, Senior Vice President, General Merchandising Manager, Chilled Beverage and Convenience, Walmart. "Their plastic-free packaging initiative is aligned with our mission as we continue on our path to becoming a regenerative company. Working closely with suppliers like Energizer on this project helps provide customers more convenient and visually appealing ways to purchase batteries."

The new 100% recyclable plastic-free packaging* builds on the ongoing success of the Energizer brand's commitment to responsibility and sustainability. Once all retail partners complete this transition, over 90% of the brand's North America portfolio will have plastic-free packaging. To learn more about Energizer please visit www.energizer.com.

*On select packaging, excludes seals

About Energizer Holdings, Inc.
Energizer Holdings, Inc., headquartered in St. Louis, Missouri, USA, is one of the world's largest manufacturers of primary batteries and portable lighting products and is anchored by its globally recognized brands Energizer, EVEREADY, Rayovac, and VARTA. Energizer is also a leading designer and marketer of automotive fragrance and appearance products from recognized brands such as A/C Pro, Armor All, Bahama & Co., California Scents, Driven, Eagle One, LEXOL, Nu Finish, Refresh Your Car!, and STP. As a global branded distributor of consumer products, our mission is to be the leader in our categories by better serving consumers and customers. Visit www.energizerholdings.com for more details.

 

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SOURCE Energizer Holdings, Inc

FAQ

When will Energizer (ENR) launch its plastic-free battery packaging at Walmart?

Energizer will launch its plastic-free battery packaging at Walmart stores nationwide in March 2025.

What percentage of Energizer's (ENR) North American portfolio will be plastic-free?

Over 90% of Energizer's North American portfolio will have plastic-free packaging once all retail partners complete the transition.

What are the main benefits of Energizer's (ENR) new packaging design?

The new packaging is 100% recyclable, features easy-to-store boxes, has a slim design for increased shelf capacity, and includes shelf-ready display trays for efficient restocking.

Which retailers besides Walmart will carry Energizer's (ENR) new plastic-free packaging?

Additional North American retailers will begin carrying the new packaging later in 2025, following the initial Walmart rollout.