James Florentino Joins Eddy Solutions as Director of Sales, U.S.

Rhea-AI Summary

Eddy Solutions (TSXV: EDY) has appointed James Florentino as Director of Sales, U.S., strengthening its executive team to meet growing demand for advanced leak protection technology. Florentino, previously at WINT, brings a decade of real estate experience and five years of specialized expertise in leak detection and mitigation.

In his new role, Florentino will focus on expanding Eddy's U.S. presence by developing relationships with builders, property owners, and general contractors. He will lead growth initiatives in key markets, establish strategic partnerships, and promote the company's leak protection solutions.

The appointment aligns with Eddy Solutions' mission to deliver comprehensive leak detection and mitigation services across North America, helping stakeholders protect their assets from water damage.

Positive

• Strategic U.S. market expansion with experienced leadership hire
• Strengthened executive team to address growing market demand
• Enhanced capability to develop key client relationships in U.S.

Negative

• None.

Eddy Solutions Strengthens U.S. Leadership to Meet Surging Demand for Advanced Leak Protection

Toronto, Ontario--(Newsfile Corp. - February 27, 2025) - Eddy Solutions (TSXV: EDY) ("Eddy" or the "Company"), a leading provider of advanced leak protection technology and building monitoring services, has further strengthened its executive team with the addition of James Florentino as Director of Sales, U.S.

Mr. Florentino joins Eddy after previously working at WINT, where he gained extensive experience in addressing water-related risks for property stakeholders. In his new role at Eddy Solutions, he will focus on expanding the Company's presence across the United States by strengthening relationships with builders, property owners, and general contractors seeking advanced, real-time leak protection solutions. Mr. Florentino's extensive experience in leak detection and mitigation—paired with his commitment to delivering the best client-centric solutions will allow for aggressive expansion in the U.S., providing an integrated approach to managing water-related risks and safeguarding properties.

"James brings a decade of real estate experience in the U.S. and five years dedicated specifically to leak detection and mitigation," said Cory Silver, President of Eddy Solutions. "His commitment to the client and wanting to be the best in industry aligns well with our future plans to meeting the rising demand for comprehensive leak protection solutions."

"I'm excited to be part of Eddy Solutions at such a pivotal moment," said James Florentino. "Proactive water management has never been more critical, and Eddy's industry-leading system has already made a significant impact—setting new standards as a reliable, time-proven, and truly comprehensive solution. I look forward to strengthening our position in the U.S. market and ensuring that property stakeholders have the tools they need to protect their assets, occupants, and operations from water damage."

By welcoming Mr. Florentino on board, Eddy Solutions reinforces its mission to deliver best-in-class leak detection and mitigation across North America. As Director of Sales, U.S., he will spearhead growth in key markets, forge strategic partnerships, and champion Eddy's cutting-edge solutions—helping builders, owners, and contractors proactively safeguard their properties from costly water damage.

About Eddy
Eddy is a leading North American provider and developer of smart water metering products and monitoring services for residential and commercial properties. Eddy's solutions help property owners and developers protect, control, and conserve water usage through advanced sensing devices and behavioral learning software. For more information, visit www.eddysolutions.com.

For further details on the Company's financial performance, please review our consolidated financial statements and management's discussion and analysis for the years ended December 31, 2023, and 2022, available on Eddy's SEDAR+ profile at www.sedarplus.ca.

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of applicable securities laws. These statements reflect management's current expectations and are based on assumptions and estimates that involve risks and uncertainties. Actual results may differ materially from those anticipated in the forward-looking statements. Factors that could cause actual results to differ are discussed in the Company's most recent management's discussion and analysis under "Risks And Uncertainties," available at www.sedarplus.ca. Eddy undertakes no obligation to update these statements, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information, please contact:
Mark Silver
Executive Chairman and Chief Executive Officer
Tel: 416.221.8998
Email: ir@eddysolutions.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/242566

FAQ

What is James Florentino's new role at Eddy Solutions (TSXV: EDY)?

James Florentino has been appointed as Director of Sales, U.S. at Eddy Solutions, where he will lead U.S. market expansion and strengthen relationships with property stakeholders.

What experience does James Florentino bring to Eddy Solutions (TSXV: EDY)?

Florentino brings 10 years of real estate experience and 5 years specifically in leak detection and mitigation, previously working at WINT.

How will James Florentino contribute to Eddy Solutions' (TSXV: EDY) U.S. expansion?

He will focus on expanding U.S. presence by developing relationships with builders, property owners, and contractors, while establishing strategic partnerships for leak protection solutions.

What markets will Eddy Solutions (TSXV: EDY) target with this new appointment?

The company will target key U.S. markets, focusing on builders, property owners, and general contractors seeking advanced, real-time leak protection solutions.