Latino Independent Voters Lean Toward Trump While Overall Voter Preferences Hold Steady

Week 5 of National Latino Voter Tracking Poll Highlights Economic Concerns and Key Differences Between California and Texas Voters

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Entravision, AltaMed, and BSP Research have unveiled the Week 5 results of the 2024 National Latino Voter Tracking Poll, offering valuable insights into the preferences of Latino voters. While Kamala Harris leads with 60% support, Independent voters are breaking for Donald Trump, and key differences emerge between Latino voters in California and Texas. The economy remains the top concern for voters across both states.

Key Findings from Week 5:

1. Presidential update: Virtually no movement on the surface

• 60% of Latino voters support Kamala Harris. Harris’ support has trended between 59% and 61% for the past 3 weeks.
• 35% of Latino voters support Donald Trump. Trump’s support has trended between 35% and 36% for the past 3 weeks.

2. Although Harris leads, she trails Biden’s Latino support from this time in 2020

• October 6-12, 2020, NALEO Latino Weekly Tracking Poll (Week 6)
  • 68% of Latino voters supported Biden, 23% supported Trump
• Biden won 65% of the Latino vote in 2020 (CNN exit poll). At 60%, Harris is underperforming with Latinos

3. Independent Latino voters are breaking for Trump

• Intent to vote for “Independent/Other” Latino voters (neither Democrat nor Republican)
  • Week 3 (9/21-9/27): Harris 52%, Trump 34%, 14% undecided
  • Week 4 (9/28-10/4): Harris 45%, Trump 38%, 17% undecided
  • Week 5 (10/5-10/11): Harris 37%, Trump 46%, 18% undecided
• Net favorability (% favorable - % unfavorable)
  • Week 3 (9/21-9/27): Harris +2, Trump -29
  • Week 4 (9/28-10/4): Harris -5, Trump -24
  • Week 5 (10/5-10/11): Harris -10, Trump -8

CALIFORNIA VS. TEXAS SPOTLIGHT:
MAJOR LATINO STATES, DIFFERENT ELECTION LANDSCAPES
(Note: data points below reflect a combination of data from all weeks in the poll to date, covering 9/11/24-10/11/24)

4. Harris overperforms in California, while Trump over-indexes in Texas

• Intent to vote:
  • Harris: 59% Total, 65% CA, 56% TX
  • Trump: 35% Total, 30% CA, 39% TX
• Net favorability (% favorable - % unfavorable)
  • Harris: +27 Total, +35 CA, +22 TX
  • Trump: -19 Total, -27 CA, -17 TX

5. The economy is a unifying concern for both California and Texas Latino voters

• Cost of living/inflation is the #1 most important issue for Latino voters in both states, with 58% of Latino voters in both states rating this as a major issue.
• Jobs and the economy ranks as the #3 most important issue in California, and the #2 issue in Texas. Just over a third of voters in both states view jobs and the economy as a concern.

6. Beyond the economy, key issues differ between the two states

• Housing costs and affordability ranks as the #2 most important issue among California Latino voters (#6 in Texas)
• While abortion ranks in the top 5 in both states, Latino voters in Texas are more likely to rate it as an important issue (28% in TX vs. 23% for CA)
• Gun violence concerns are also elevated in Texas, ranking as the state’s #4 issue. 27% of Texas Latino voters consider it a major issue (vs. 22% for CA)
• Other issues more likely to be on Texas Latino voters’ minds:
  • Health care costs (26% in TX, 16% in CA)
  • Immigration reform for immigrants already here (20% in TX, 15% in CA)
  • Issues at the US-Mexico border (20% in TX, 15% in CA)
• Homelessness is far more likely to be an issue in CA (18% vs. 7% in TX)

The 2024 National Latino Tracking Poll will run for eight weeks, with weekly updates released every Monday. Each week, 500 Latino voters from across the country are surveyed on their voting intentions, key issues, healthcare concerns, and candidate favorability. The poll offers valuable insight into the evolving priorities of Latino voters as Election Day approaches.

The 2024 National Latino Voter Tracking Poll topline report for Week 5 is available here.

For more information, please visit: entravision.com/political.

About Entravision Communications Corporation

Entravision (NYSE: EVC) (Category: Political) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at entravision.com.

About AltaMed Health Services

AltaMed understands that when people have health care that looks at their individual health needs and respects their cultural preferences; they grow healthy—and help their families do the same. So we’re delivering complete medical services to communities across Southern California. Since 1969, our team of qualified multicultural and bilingual professionals—from these same communities—has focused on eliminating barriers to primary care services, senior care programs, and even essential community services. With more than 60 accredited health centers and service facilities, we remain committed and ready to help you grow healthy at any age.

About AltaMed Health Services My Vote. My Health.

My Vote. My Health. is a campaign led by AltaMed Health Services, one of the nation’s largest federally qualified community health centers, to mobilize patients, families and residents in our Southern California service areas to address the social and political determinants of health. My Vote. My Health. partners with other community healthcare providers and local civic engagement organizations to help increase Latino civic participation to improve the quality of life of underserved and underrepresented communities locally and across California.

About BSP Research

BSP Research is a Latino-owned polling, research and analytics firm headquartered in Los Angeles, California, and directed by four PhD-holding political scientists.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241014062033/en/

Media Contact:

Marcelo Gaete, EVP, Public and Government Relations, Entravision

mgaete@entravision.com

Christina Sanchez, Vice President, Public Affairs, AltaMed

chsanchez@altamed.org

Source: Entravision