EverCommerce Announces Sale of Its Marketing Technologies Solutions to Ignite Visibility
EverCommerce (NASDAQ: EVCM) announced on October 31, 2025 that it sold its Marketing Technology solutions, collectively called EverConnect, to Ignite Visibility. EverConnect will operate as an integrated business within Ignite Visibility and continue to service existing customers. The sale concludes a strategic review that began in March.
EverCommerce said the divestiture lets it narrow focus on AI-powered vertical software to pursue long-term growth, margin accretion, and shareholder value. Canaccord Genuity advised EverCommerce; Greenberg Traurig and Morrison Foerster served as legal advisors. Terms of the sale were not disclosed.
EverCommerce (NASDAQ: EVCM) ha annunciato il 31 ottobre 2025 di aver venduto le sue soluzioni di Marketing Technology, collettivamente chiamate EverConnect, a Ignite Visibility. EverConnect opererà come business integrato all'interno di Ignite Visibility e continuerà a servire i clienti esistenti. La vendita conclude una revisione strategica iniziata a marzo.
EverCommerce ha detto che la cessione permette di concentrare l'attenzione su software verticale alimentato dall'IA per favorire la crescita a lungo termine, l'aumento dei margini e il valore per gli azionisti. Canaccord Genuity ha consigliato EverCommerce; Greenberg Traurig e Morrison Foerster hanno agito come consulenti legali. I termini della vendita non sono stati divulgati.
EverCommerce (NASDAQ: EVCM) anunció el 31 de octubre de 2025 que vendió sus soluciones de Marketing Technology, colectivamente llamadas EverConnect, a Ignite Visibility. EverConnect operará como un negocio integrado dentro de Ignite Visibility y seguirá atendiendo a los clientes existentes. La venta cierra una revisión estratégica que comenzó en marzo.
EverCommerce dijo que la desinversión le permite centrarse en software vertical impulsado por IA para buscar crecimiento a largo plazo, aumento de márgenes y valor para los accionistas. Canaccord Genuity asesoró a EverCommerce; Greenberg Traurig y Morrison Foerster actuaron como asesores legales. Los términos de la venta no fueron divulgados.
EverCommerce (나스닥: EVCM)은 2025년 10월 31일에 마케팅 기술 솔루션을 EverConnect로 묶어 Ignite Visibility에 매각했다고 발표했다. EverConnect는 Ignite Visibility 내의 통합 사업으로 운영되며 기존 고객에 계속 서비스를 제공할 것이다. 이 매각은 3월에 시작된 전략적 검토를 마무리한다.
EverCommerce는 매각으로 AI 기반 수직 소프트웨어에 집중해 장기 성장, 마진 증가 및 주주 가치를 추구할 수 있게 될 것이라고 말했다. Canaccord Genuity가 EverCommerce에 자문했고, Greenberg Traurig와 Morrison Foerster가 법률 고문으로 일했다. 매각 조건은 공개되지 않았다.
EverCommerce (NASDAQ : EVCM) a annoncé le 31 octobre 2025 avoir vendu ses solutions de Marketing Technology, regroupées sous le nom EverConnect, à Ignite Visibility. EverConnect fonctionnera comme une entité commerciale intégrée au sein d’Ignite Visibility et continuera à servir les clients existants. La vente clôt une revue stratégique qui a débuté en mars.
EverCommerce a déclaré que la cession lui permet de se concentrer sur des logiciels verticaux alimentés par l’IA afin de viser une croissance à long terme, une augmentation des marges et la valeur actionnariale. Canaccord Genuity a conseillé EverCommerce; Greenberg Traurig et Morrison Foerster ont agi en tant que conseillers juridiques. Les termes de la vente n’ont pas été divulgués.
EverCommerce (NASDAQ: EVCM) kündigte am 31. Oktober 2025 an, dass es seine Marketing-Technologie-Lösungen, zusammengefasst unter EverConnect, an Ignite Visibility verkauft hat. EverConnect wird als integriertes Geschäft innerhalb von Ignite Visibility betrieben und bestehende Kunden weiterhin betreuen. Der Verkauf schließt eine strategische Überprüfung ab, die im März begann.
EverCommerce sagte, der Verkauf ermögliche es, sich auf KI-gesteuerte vertikale Software zu fokussieren, um langfristiges Wachstum, Margensteigerung und Aktionärswert zu verfolgen. Canaccord Genuity beriet EverCommerce; Greenberg Traurig und Morrison Foerster dienten als Rechtsberater. Die Bedingungen des Verkaufs wurden nicht offengelegt.
EverCommerce (بورصة ناسداك: EVCM) أعلنت في 31 أكتوبر 2025 أنها باعت حلولها لتقنية التسويق، المعروفة مجتمعة باسم EverConnect، إلى Ignite Visibility. سيعمل EverConnect ككيان تجاري متكامل ضمن Ignite Visibility وسيستمر في خدمة العملاء الحاليين. تُختتم عملية البيع مراجعة استراتيجية بدأت في مارس.
قالت EverCommerce إن البيع يتيح لها تركيز الانتباه على البرمجيات الرأسية المدعومة بالذكاء الاصطناعي للسعي نحو نمو طويل الأجل وزيادة الهوامش وقيمة المساهمين. نصح Canaccord Genuity EverCommerce؛ وقدم كل من Greenberg Traurig و Morrison Foerster خدماتهما كمستشارين قانونيين. لم يتم الكشف عن شروط البيع.
- EverConnect will continue servicing existing customers
- Sale completes strategic review announced in March 2025
- EverCommerce refocusing on AI-powered vertical software
- Terms of the sale were not disclosed
- Divestiture removes EverConnect suite from EverCommerce product set
Insights
EverCommerce sold its EverConnect marketing unit to Ignite Visibility, ending its strategic review and narrowing focus to AI-powered vertical software.
EverCommerce completed the divestiture of its Marketing Technology solutions, known as EverConnect, to Ignite Visibility on
The business mechanism is straightforward: EverCommerce exits a marketing-technology line to concentrate on its stated transformation toward AI-driven vertical software. This reduces product scope and shifts operational focus away from digital agency and lead-generation services that EverConnect provided, while transferring those service obligations to Ignite Visibility. The transaction removes the unit from EverCommerce’s portfolio and hands integration and future investment responsibility to Ignite Visibility.
Key dependencies and risks are explicit in the announcement: the deal’s undisclosed financial terms limit ability to assess immediate balance-sheet or cash-flow impact. Continued service for existing customers depends on successful integration into Ignite Visibility and retention of the EverConnect team and clients. The company’s stated strategic goal—narrowing focus to AI-powered vertical software—will materially hinge on execution of its transformation and optimization program, which is not quantified here.
Concrete items to watch include any later disclosure of transaction terms, customer retention metrics and staff transitions, and public updates on EverCommerce’s transformation program and product investments; these items will clarify financial and operational impact over the coming quarters. Expect material clarity only when EverCommerce or Ignite Visibility report integration outcomes or financial details in subsequent filings or releases.
DENVER, Oct. 31, 2025 (GLOBE NEWSWIRE) -- EverCommerce Inc. (NASDAQ: EVCM) (“EverCommerce” or the “Company”), a leading service commerce platform, today announced that it has sold its Marketing Technology solutions to Ignite Visibility. The Market Technology solutions, collectively known as “EverConnect,” will operate as an integrated business within the Ignite Visibility product set and continue to service its existing customer base. Today’s announcement marks the end of the strategic review process that was announced in March.
“EverConnect’s Marketing Technology solutions are well-regarded, value-add products for service SMBs, providing robust lead generation and digital agency capabilities to promote their businesses and acquire customers. We believe selling these solutions to Ignite Visibility, with their ability to continue to invest in this business and bring new products and capabilities to its customers, is the best outcome for all stakeholders,” said Chairman and CEO of EverCommerce, Eric Remer. “As we continue to execute EverCommerce’s transformation and optimization program, we believe narrowing our focus to provide best-in-class, AI-powered vertical software is the most effective path to maximize long-term growth, margin accretion and, ultimately, shareholder value.”
“We are excited to welcome the EverConnect team to Ignite,” said John Lincoln, CEO and founder at Ignite Visibility. “EverConnect’s world-class technology, home services expertise, and top-notch team will deliver meaningful value to our existing clients and expand our ability to reach new businesses. Together, we’ll deliver even more powerful solutions to our specialized customers.”
Canaccord Genuity served as financial advisor to EverCommerce in connection with the transaction and Greenberg Traurig served as legal advisor. Morrison Foerster served as legal advisor to Ignite Visibility. Terms of the sale were not disclosed.
About EverCommerce
EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 725,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance and customer experience applications. Learn more at EverCommerce.com.
About Ignite Visibility
Ignite Visibility is an award-winning digital marketing agency focused on helping enterprise businesses, franchises and multi-location businesses grow through data-driven strategies and innovative technology. We currently work with over 90+ multi-location brands and 2,500+ locations. Recognized as one of the top digital marketing companies in the nation, Ignite Visibility offers services across SEO, paid media, social media, email marketing, creative, analytics, and website development. The company is committed to innovation, with its early launch of Generative Engine Optimization (GEO) positioning it as a leader in AI-powered search. Ignite Visibility has been consistently ranked among the fastest-growing private companies in the U.S. and one of the best places to work in San Diego.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the expected benefits to EverCommerce of the sale of EverConnect, the ongoing operations of EverConnect and EverCommerce as well as EverCommerce’s transformation strategy. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, costs associated with the transaction and the potential that it may not have the anticipated impact on EverCommerce’s business; as well as the other factors described in our Annual Report on Form 10-K for the year ended December 31, 2024 and updated by our other filings with the SEC. These factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.
Investor Contact:
Brad Korch
SVP and Head of Investor Relations
720-796-7664
ir@evercommerce.com
Press Contact:
Jeanne Trogan
VP of Corporate Communications
512-705-1293
press@evercommerce.com
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