European Wax Center Unveils Innovative Face & Body Bi-Phase Moisturizer

Rhea-AI Summary

European Wax Center (NASDAQ: EWCZ) has announced the launch of its new EWC SLOW® Face & Body Bi-Phase Moisturizer, expanding its SLOW product line. The dual-phase moisturizer, priced at $20, will be available through waxcenter.com and at European Wax Center locations from April 1, 2025.

The product features key ingredients including:

• Narcissus Bulb Extract to reduce hair thickness between waxes
• Aloe for skin soothing
• Hyaluronic Acid for multi-layer hydration
• Moringa Oil to restore skin's moisture barrier

The clinically tested formula provides 24-hour moisturization and aims to enhance the waxing experience by maintaining smoother-looking skin between treatments.

Positive

• Product line expansion with new skincare offering
• Clinically tested formula with premium ingredients
• Dual revenue stream through retail sales and in-store availability

Negative

• None.

Insights

Retail Product Strategist

European Wax Center's launch of the EWC SLOW® Face & Body Bi-Phase Moisturizer represents a calculated expansion of their retail product portfolio. The $20 price point positions it as an accessible add-on purchase for existing service customers. The product's dual functionality increases its versatility and market appeal, while its specialized formulation with Narcissus Bulb Extract creates a unique selling proposition tied directly to the company's core waxing services.

This launch exemplifies the company's "product ecosystem" strategy, where retail offerings complement and enhance the primary service experience. By developing products that claim to improve results between waxing appointments, EWCZ is creating additional customer touchpoints and revenue opportunities throughout the entire customer journey, not just during in-store visits.

The timing of this launch at the beginning of Q2 could help drive incremental revenue through the spring and summer months when waxing services typically see seasonal increases. However, without sales projections or data on the performance of previous retail launches, the financial impact remains speculative.

For a service-based business like European Wax Center, retail product sales represent an opportunity to improve profit margins, as product sales typically carry higher margins than labor-intensive services. This product expansion demonstrates management's continued focus on developing multiple revenue streams within their existing customer base.

All-in-one moisturizer unlocks the solution to smoother-looking skin, while visibly reducing hair thickness between waxes

PLANO, Texas, April 1, 2025 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), the leading franchisor and operator of out-of-home waxing services, is excited to announce the launch of the EWC SLOW® Face & Body Bi-Phase Moisturizer, the latest addition to its renowned SLOW line.

Ideal for guests who regularly receive face waxing services, the bi-phase moisturizer is infused with Narcissus Bulb Extract to help maintain smoother-looking skin and visibly reduce hair thickness between waxes, leaving skin feeling soft and smooth for longer.

"We are thrilled to enhance our EWC SLOW® line with the launch of the Face & Body Bi-Phase Moisturizer," said Chris Morris, Chief Executive Officer of European Wax Center. "This unique formula is clinically tested and demonstrated to help nourish the skin and provide all-day moisturization, which, in turn, delivers a smoother, more comfortable waxing experience for our guests. Our dedication to skincare innovation is one of the many reasons guests trust EWC to reveal their most beautiful skin, and the bi-phase moisturizer is sure to meet expectations."

The dual-phase formula is infused with aloe and hyaluronic acid to help soothe and hydrate skin for up to 24 hours, and nourishing moringa oil to help restore the skin's natural moisture barrier. Whether used on the face or body, this lightweight yet ultra-hydrating moisturizer offers a convenient all-in-one solution that keeps skin feeling dewy, refreshed, and deeply hydrated without the need for multiple products. Additional formulation highlights include:

• Aloe: known to soothe skin and replenish moisture;
• Hyaluronic Acid: penetrates deep into the skin to provide multi-layer hydration;
• Moringa Oil: nourishes the skin and helps restore the skin's natural moisture barrier; and
• Narcissus Bulb Extract: naturally derived from a daffodil, this ingredient helps maintain smoother-looking skin and visibly reduce hair thickness between waxes.

The Face & Body Bi-Phase Moisturizer retails for $20 and will be available on waxcenter.com and at European Wax Center locations starting April 1, 2025.

About European Wax Center

European Wax Center, Inc. (NASDAQ: EWCZ) is the leading franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax^® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work^®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which includes more than 1,000 centers in 45 states, generated sales of $951 million in fiscal 2024. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.

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SOURCE European Wax Center

FAQ

When will the new EWC SLOW Face & Body Bi-Phase Moisturizer be available for EWCZ customers?

The product will be available starting April 1, 2025, both online at waxcenter.com and at European Wax Center locations.

How much does European Wax Center's new Bi-Phase Moisturizer cost?

The Face & Body Bi-Phase Moisturizer retails for $20.

What are the key ingredients in EWCZ's new Face & Body Bi-Phase Moisturizer?

Key ingredients include Narcissus Bulb Extract, Aloe, Hyaluronic Acid, and Moringa Oil for hydration and hair thickness reduction.

How long does the hydration from EWCZ's new moisturizer last?

The moisturizer provides hydration for up to 24 hours.