New Insights: The Role of Identity in Destination Decisions

Rhea-AI Summary

Expedia Group has released a new research study titled 'Journeys for All: An Expedia Group Study on Inclusion in Travel', focusing on travel barriers faced by underserved communities in the United States. The study reveals that 80% of underserved travelers, including Black, Latino, LGBTQIA+, and travelers with disabilities, encounter significant challenges throughout their travel experiences. The research examines various stages of the travel journey, from planning to destination experiences, highlighting the need for industry-wide changes to promote inclusivity and build a more diverse visitor base.

By: Andrew van der Feltz

Originally published by Destinations International

NORTHAMPTON, MA / ACCESSWIRE / October 31, 2024 / Travel has the power to enrich lives and broaden perspectives. However, many people face barriers based on their identities that keep travel out of reach. In fact, 80% of underserved travelers report facing serious challenges throughout their experiences in travel.

Our new research, Journeys for All: An Expedia Group Study on Inclusion in Travel, looks into the disparities in travel experiences among underserved travelers in the United States, including Black, Latino, LGBTQIA+, and travelers with disabilities. Examining their journey, from planning and research to their experiences at their destination, there is an opportunity and imperative for the industry to change, to make travel more inclusive while building a stronger, more diverse visitor base for your destination.

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Image courtesy of Destinations International

View additional multimedia and more ESG storytelling from Expedia Group on 3blmedia.com.

Contact Info:
Spokesperson: Expedia Group
Website: https://www.3blmedia.com/profiles/expedia-group
Email: info@3blmedia.com

SOURCE: Expedia Group

View the original press release on accesswire.com

FAQ

What percentage of underserved travelers face challenges according to Expedia Group's (EXPE) new study?

According to Expedia Group's new study, 80% of underserved travelers report facing serious challenges throughout their travel experiences.

Which underserved communities are included in Expedia Group's (EXPE) 2024 inclusion study?

The study focuses on Black, Latino, LGBTQIA+, and travelers with disabilities in the United States.

What is the name of Expedia Group's (EXPE) new research study on travel inclusion?

The research study is titled 'Journeys for All: An Expedia Group Study on Inclusion in Travel.'