WHP GLOBAL ANNOUNCES THE CLOSING OF BONOBOS BRAND ACQUISITION IN PARTNERSHIP WITH EXPR
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In conjunction with this transaction, WHP Global and EXPR have entered into an exclusive long-term license agreement granting EXPR the right to use the intellectual property acquired by WHP Global for the operation of the Bonobos business in
"The acquisition of Bonobos marks an important milestone in our partnership with EXPR and adds an innovative DTC men's fashion brand to the WHP Global portfolio," said Yehuda Shmidman, Chairman and CEO of WHP Global.
WHP Global's brand portfolio now includes more than 10 powerful brands that are approaching
For additional background on the Bonobos acquisition, please read the announcement press release here.
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SOURCE WHP Global