EYEGLASS WORLD REFRESHES ITS BRAND WITH VML: DEBUTING "CHANGE YOUR GLASSES. CHANGE YOUR WORLD."
National Vision debuts a reimagined Eyeglass World brand and national campaign focused on style, digital experiences and personal expression.
Rhea-AI Summary
National Vision (EYE) has launched a nationwide brand refresh for its Eyeglass World chain under the new platform “Change Your Glasses. Change Your World.” developed with creative agency VML.
The reimagined Eyeglass World is positioned as a more digital, curated and elevated optical destination, featuring a warmer brand identity, a style-forward eyewear assortment and a connected customer experience spanning virtual try-on and in-store shopping. The campaign’s launch film follows a woman in a mirror maze trying different frames to reflect different versions of herself, underscoring eyewear’s role in shaping confidence, style and perspective.
The refreshed brand is rolling out across digital video, social media and influencer partnerships, supported by an original single, “Change Your World” by Spencer Ludwig, released with Trumpet Records as the relaunch soundtrack.
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A nationwide brand refresh that unlocks personal empowerment
Experience the full interactive Multichannel News Release here: https://www.multivu.com/eyeglass-world/9418551-en-introducing-the-new-eyeglass-world
This evolution marks a new chapter for Eyeglass World, positioning the brand as a more digital, curated, and elevated optical destination where fashion, accessibility, and experience converge. Eyeglass World introduces a warmer, more refined brand expression, a curated, style-forward eyewear assortment, with an unmatched connected customer experience. Through trusted guidance and a customer-first approach, the brand empowers consumers to make confident eyewear decisions while delivering a boutique-inspired experience.
At the heart of this refresh is "Change Your Glasses. Change Your World.", a campaign rooted in the belief that eyewear has the power to transform not only how people look, but how they feel. Stepping into a style-forward future, the launch film brings this to life by following a woman in a mirror maze trying on different versions of herself with every new pair of glasses. Proving that the right frames don't just change your style, they reshape your outlook, your confidence, and how you see your world.
"This is a complete reinvention of the brand to meet the expectations of today's style-focused consumers," said Joe VanDette, Chief Brand and Marketing Officer at National Vision. "In partnership with VML, we have built a brand personality and visual system that celebrates personal expression. We are showcasing our curated selection of frames and making it easier than ever for customers to shop their way - whether they use virtual try on and buy online or finalize their perfect look in-store."
"We wanted the creative to celebrate the fact that people aren't static, we're multi-faceted, and constantly changing," said Tom Murphy, Chief Creative Officer at VML North America. "There is a frame for every version of who you are and who you want to be. Our new visual identity and launch work showcase how an elevated, curated pair of glasses can instantly shift your confidence, your style, and your outlook."
The new Eyeglass World is rolling out nationwide across digital video, social media, and through strategic influencer partnerships. The brand's message of change also served as the muse for an original single, "Change Your World" by Spencer Ludwig, in partnership with Trumpet Records. The track, which serves as the soundtrack to the relaunch, debuted on all streaming platforms earlier this month.
About National Vision Holdings, Inc.
National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest optical retail companies in
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients, recently named Campaign's Global Network of the Year and ranked No. 2 Creative Network of the Year at Cannes Lions. VML's global network spans more than 55 markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML
Media Contacts:
media@nationalvision.com
Lisa Gruber, VML
lisa.gruber@vml.com
View original content:https://www.prnewswire.com/news-releases/eyeglass-world-refreshes-its-brand-with-vml-debuting-change-your-glasses-change-your-world-302870316.html
SOURCE National Vision, Inc.