First Advantage to Sponsor Accomplished LPGA Professional Lauren Coughlin
Rhea-AI Summary
First Advantage (NASDAQ: FA) announced a sponsorship naming LPGA professional Lauren Coughlin as its first Brand Ambassador for the 2026 LPGA season. Coughlin will display the First Advantage logo on her apparel starting at the Hilton Grand Vacations Tournament of Champions (Jan 29–Feb 1, 2026), collaborate on digital promotion, make exclusive appearances, and speak at First Advantage’s annual user conference in April. First Advantage said it will actively support her tournament participation throughout 2026.
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Key Figures
Market Reality Check
Peers on Argus
FA slipped 0.35% while peers CBZ (-5.58%), ABM (-0.11%), TIC (-2.11%), UNF (-0.66%), and AZZ (-0.73%) also traded lower, indicating a broader sector pullback rather than reaction to the sponsorship news.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 06 | Q3 2025 earnings | Positive | +6.7% | Strong Q3 revenue, detailed adjusted metrics, and narrowed full-year 2025 guidance. |
| Nov 04 | Investor conferences | Positive | +4.1% | Management participation in multiple high-profile investor conferences with webcasts. |
| Oct 16 | Earnings call notice | Neutral | -2.0% | Announcement of Q3 2025 results release date and investor conference call details. |
| Oct 14 | Trust ranking award | Positive | -0.7% | Inclusion on Newsweek’s World’s Most Trustworthy Companies 2025 list. |
| Aug 20 | Investor conferences | Positive | -1.1% | Announcement of participation in three major September 2025 investor conferences. |
Earnings and investor-relations events have recently seen positive price reactions, while reputation-focused recognition and some conference notices have coincided with mild pullbacks.
Over the last six months, First Advantage has mainly driven interest through earnings and investor outreach. Q3 2025 results on Nov 6 produced a 6.73% gain, and a conferences announcement on Nov 4 saw shares rise 4.13%. Earlier conference participation updates in August and a trustworthiness accolade in October coincided with modest declines. Today’s LPGA brand-ambassador sponsorship fits into this pattern of non-financial brand and visibility initiatives alongside core financial reporting.
Market Pulse Summary
This announcement introduces an LPGA brand-ambassador sponsorship, expanding First Advantage’s visibility without altering financial guidance or fundamentals. Recent history shows stronger price responses to core updates like the Q3 2025 results on Nov 6, while reputation and conference news had mixed reactions. Investors may track how this partnership supports brand recognition alongside ongoing integration of prior acquisitions, debt management outlined in recent filings, and future earnings progress.
AI-generated analysis. Not financial advice.
ATLANTA, Jan. 27, 2026 (GLOBE NEWSWIRE) -- First Advantage Corporation (NASDAQ: FA), a leading provider of global software and data in the HR technology industry, today announced a new sponsorship with LPGA professional Lauren Coughlin. Coughlin will serve as the first Brand Ambassador for First Advantage, reinforcing the organization’s dedication to aligning the brand to best-in-class talent.
Coughlin will represent the First Advantage brand throughout the 2026 LPGA season. The First Advantage logo will appear on her apparel during golf tournament appearances, beginning with the Hilton Grand Vacations Tournament of Champions, January 29 – February 1, 2026.
Both parties will also promote the sponsorship collaboratively via digital outlets such as social media, and at exclusive appearances throughout the year. Coughlin will also be a guest speaker at First Advantage’s annual user conference in April.
“We are thrilled that Lauren Coughlin has agreed to be a First Advantage Brand Ambassador. Her dedication, professionalism, and outstanding performance align directly with our brand and corporate values, especially integrity, teamwork, and authenticity. This collaboration furthers our commitment to excellence,” said Scott Staples, Chief Executive Officer.
“I’m excited to partner with First Advantage and align with a company that values trust, performance, and people. Their commitment to excellence and preparation reflects what it takes to perform at the highest level, and I’m proud to be part of the First Advantage family as I represent them on the LPGA Tour,” said Lauren Coughlin, LPGA Professional.
First Advantage will actively support Lauren’s tournament participation and accomplishments throughout the year. For more information, and to follow along, visit the LPGA website and the First Advantage LinkedIn.
About Lauren Coughlin
Lauren Coughlin is an accomplished professional golfer celebrated for her fierce competitive spirit and unwavering dedication. With All-American honors from the University of Virginia and an Epson Tour victory, she secured her place on the LPGA Tour in 2018. Her resilience was crucial, as her breakthrough on the LPGA Tour would not come until 2024. In a career-defining season, she earned two LPGA Tour victories, nine top-ten finishes and a coveted spot on the victorious U.S. Solheim Cup team where she won 3.5 points for the team and remained undefeated. With an outstanding resume and the humility and professionalism that come from experience, she has quickly established herself as a respected figure in the golf world.
About First Advantage
First Advantage (NASDAQ: FA) is a leading provider of global software and data in the HR technology industry. Enabled by its proprietary technology and AI, First Advantage’s platforms, data, and APIs power comprehensive employment background screening, digital identity solutions, and verification services across over 200 countries and territories. With a strong emphasis on innovation, automation, and customer success, First Advantage empowers 80,000 organizations to hire smarter and onboard faster. Headquartered in Atlanta, Georgia, First Advantage is modernizing hiring and onboarding on a global scale. For more information, please visit our website at https://fadv.com/.
Media Contacts
First Advantage
Katelyn Brower
Director, PR, Social, Events
Katelyn.Brower@fadv.com
Sterling Sports Management, LLC
Ayla Berrigan
Vice President, Golf Division
ABerrigan@sterlingsm.com
FAQ
What did First Advantage (FA) announce about Lauren Coughlin on January 27, 2026?
When will Lauren Coughlin first wear the First Advantage logo at an LPGA event?
How long will Lauren Coughlin represent First Advantage (FA) as Brand Ambassador?
Will First Advantage and Lauren Coughlin promote the sponsorship online in 2026?
Is Lauren Coughlin scheduled to appear at any First Advantage events in 2026?
