DigiAsia Indonesia Revamps Strategy, Shifts from Super App to Simple App to Strengthen Embedded Finance Growth

Rhea-AI Summary

DigiAsia Bios (NASDAQ: FAAS), Indonesia's leading embedded finance provider, announced a strategic pivot from a "super app" to a "simple app" model. The company will focus on streamlining its core financial services and expanding its embedded wallet solutions for third-party platforms.

The new strategy emphasizes AI-powered enhancements in three key areas: onboarding performance, Know Your Customer (KYC) processes, and fraud detection. The simplified approach aims to deliver faster, more secure financial services while prioritizing the most frequently used transactions based on historical data analytics.

Co-CEOs Prashant Gokarn and Alex Rusli emphasized that this strategic shift will strengthen DigiAsia's position as Indonesia's leading embedded wallet provider while supporting the growth of partner ecosystems in the digital economy.

Positive

• Strategic focus on core financial services and embedded wallet solutions
• Implementation of AI-powered improvements for KYC and fraud detection
• Data-driven approach using historical analytics to identify key user needs
• Potential for improved transaction efficiency and reduced friction

Negative

• Potential loss of revenue streams from discontinued super app features
• Risk of losing users who preferred the comprehensive super app functionality

Jakarta, Indonesia--(Newsfile Corp. - August 18, 2025) - DigiAsia Bios (NASDAQ: FAAS), a leading embedded finance provider in Indonesia, today announced a strategic shift in its business model, moving away from a "super app" approach toward a streamlined "simple app" strategy. This transition reflects the company's renewed focus on enhancing core financial services and scaling its embedded wallet offering for third-party platforms.

The simple app will center on the most frequently used financial transactions by DigiAsia's users, identified through in-depth historical data analytics. By simplifying the user experience, DigiAsia aims to improve transaction efficiency while seamlessly integrating its embedded finance solutions into partner applications.

Central to the strategy is leveraging artificial intelligence to boost onboarding performance, Know Your Customer (KYC) processes, and fraud detection capabilities. The enhancements are designed to increase security, reduce friction, and accelerate growth for both DigiAsia's partners and end-users.

"We believe simplicity is the real enabler of scale," said Prashant Gokarn, Co-CEO of DigiAsia. "By focusing on the most impactful user needs, we can deliver faster, safer, and more relevant financial services while empowering our partners to grow their ecosystems."

"The shift from a super app to a simple app is a deliberate strategy to strengthen DigiAsia's position as Indonesia's leading embedded wallet provider," added Alex Rusli, Co-CEO of DigiAsia. "With AI-driven enhancements to KYC and fraud detection, we are confident this approach will significantly boost traction among third-party partners and end-users alike."

The move underscores DigiAsia's commitment to being a trusted embedded finance partner, aligning its product roadmap with the evolving needs of Indonesia's digital economy.

About DigiAsia Bios

DigiAsia Bios is an embedded finance pioneer in Indonesia, offering innovative financial technology solutions to empower digital ecosystems. Through its embedded wallet and financial services, DigiAsia enables partners across industries to deliver secure, accessible, and impactful financial experiences.

Forward-Looking Statements:

This press release contains forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995, including statements regarding partnerships, expansion, and DigiAsia's strategic Bitcoin treasury. Actual results may differ materially due to market risks, regulatory changes, and other factors disclosed in the Company's filings with the SEC. The Company undertakes no obligation to update forward-looking statements except as required by law.

Contact: Prashant Gokarn, CEO, prashant.gokarn@digiasia.asia

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/262858

FAQ

Why is DigiAsia (NASDAQ: FAAS) switching from a super app to a simple app strategy?

DigiAsia is switching to focus on core financial services and scale its embedded wallet offering. The company believes simplicity will enable better scale, faster transactions, and improved security through AI-powered enhancements.

How will DigiAsia's new simple app strategy affect its business model?

The strategy will focus on frequently used financial transactions, enhance KYC processes, and improve fraud detection using AI. This will help streamline services and strengthen DigiAsia's position as Indonesia's leading embedded wallet provider.

What AI improvements is DigiAsia implementing in its simple app?

DigiAsia is implementing AI enhancements in three key areas: onboarding performance, Know Your Customer (KYC) processes, and fraud detection capabilities.

Who are the current leaders of DigiAsia (NASDAQ: FAAS)?

DigiAsia is led by Co-CEOs Prashant Gokarn and Alex Rusli, who are overseeing the strategic shift to a simple app model.

How will DigiAsia's simple app benefit its partners?

The simple app strategy will help partners by providing faster, safer financial services, improved transaction efficiency, and enhanced integration of embedded finance solutions into their platforms.