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A New Era Unfolds: FARO and Creaform Combine to Form Two New Business Units

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(Moderate)
Rhea-AI Sentiment
(Very Positive)
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FARO (NASDAQ:FARO) and Creaform (businesses of AMETEK) announced a reorganization effective Jan 22, 2026 that creates two new business units: FARO CREAFORM (combining FARO’s 3D Measurement segment with Creaform) and FARO INSIGHT (FARO’s reality capture segment, aligned with Virtek Vision).

FARO CREAFORM will focus on portable, rigorous dimensional measurement under Business Unit Manager Fanny Truchon. FARO INSIGHT, led by Dietmar Wennemer, will concentrate on reality capture, point cloud conversion, and digital‑twin workflows for AEC&O, public safety, and geospatial customers.

The reorganization aims to accelerate innovation, create customer synergies, and provide a unified structure to ensure continuity and clearer customer engagement.

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Positive

  • Creation of two focused business units: FARO CREAFORM and FARO INSIGHT
  • FARO CREAFORM combines 3D Measurement with Creaform handheld metrology
  • Named leaders: Fanny Truchon (CREAFORM) and Dietmar Wennemer (INSIGHT)
  • FARO INSIGHT targets digital‑twin workflows across AEC&O, public safety, geospatial

Negative

  • None.

Key Figures

Share price: $43.99 Volume today: 2,601,840 shares Volume vs avg: 3.57x +5 more
8 metrics
Share price $43.99 Pre-news price on Jan 22, 2026
Volume today 2,601,840 shares Compared with 20-day average volume of 728,036
Volume vs avg 3.57x Relative to 20-day average volume
52-week high $44.055 52-week trading range high before this news
52-week low $13.52 52-week trading range low before this news
Market cap $848,011,339 Equity value pre-announcement
200-day MA $30.42 Price was trading above this long-term average
Operating history 40+ years FARO leadership in 3D measurement and reality capture

Market Reality Check

Price: $43.99 Vol: Volume 2,601,840 is 3.57x...
high vol
$43.99 Last Close
Volume Volume 2,601,840 is 3.57x the 20-day average of 728,036, indicating elevated attention ahead of this reorganization news. high
Technical Price at $43.99 is trading above the 200-day MA at $30.42 and within 0.15% of the 52-week high at $44.055.

Peers on Argus

FARO gained 0.48% with strong volume while several peers like VPG (+4.02%) and M...
1 Up

FARO gained 0.48% with strong volume while several peers like VPG (+4.02%) and MLAB (+2.79%) were also up, but the momentum scanner flagged only one peer (MKSI +5.56%) and overall did not classify this as a sector-wide move.

Market Pulse Summary

This announcement reorganized FARO’s operations into two units: FARO CREAFORM for portable and autom...
Analysis

This announcement reorganized FARO’s operations into two units: FARO CREAFORM for portable and automated metrology and FARO INSIGHT for reality capture. It builds on over 40 years of 3D measurement leadership and handheld metrology innovation since 2002. Investors may track how this structure impacts growth in manufacturing, construction, and geospatial markets, watching metrics like revenue mix, adoption of digital‑twin workflows, and execution under the new leadership teams.

Key Terms

metrology, reality capture, point cloud, digital‑twin, +1 more
5 terms
metrology technical
"aims to make metrology more mobile, usable, and transformative"
Metrology is the science and practice of making measurements accurate, consistent and traceable so numbers about size, weight, temperature or other properties mean the same thing everywhere. For investors it matters because reliable measurement underpins product quality, regulatory compliance and manufacturing efficiency—like using a well-calibrated ruler so every part fits—reducing recalls, legal risk and wasted costs that can affect a company’s earnings and reputation.
reality capture technical
"FARO INSIGHT, transforming captured reality into trusted insight"
Reality capture is the use of cameras, lasers or other sensors to create precise digital copies — often 3D models or detailed maps — of real-world places or objects, like making a high-resolution digital clone. For investors, it matters because those digital replicas speed up planning, reduce costly surprises, improve asset tracking and maintenance, and can unlock new services or efficiencies across real estate, construction, manufacturing and mapping businesses.
point cloud technical
"enabling seamless capture, point cloud conversion, and data management"
A point cloud is a digital collection of many individual dots in three-dimensional space that together represent the shape and surface of a physical object, area, or scene, typically captured by sensors such as LIDAR or 3D cameras. Investors care because point clouds are the raw material for mapping, inspection, simulation and autonomous navigation; their quality and volume determine how well a company can build products, cut manual work, reduce risk, and monetize location or asset data.
digital‑twin technical
"data management and sharing for digital‑twin workflows across AEC&O"
A digital-twin is a detailed virtual copy of a physical asset, process, or system that mirrors its real-time behavior using data and software—like a flight simulator for a factory, machine, building, or product. Investors care because it lets managers test changes, predict failures, improve efficiency and cut costs without disrupting operations, making forecasts about future performance and maintenance needs more reliable and reducing investment risk.
geospatial technical
"for construction, public safety, and geospatial professionals"
Relating to information tied to specific places on Earth, such as maps, GPS coordinates, satellite imagery and location sensors. Investors care because geospatial data turns where things are into actionable insight — it helps track assets, evaluate market opportunities, optimize routes, assess physical risk (like flooding), and measure real-world trends; think of it as adding a map-based lens that makes business decisions more precise and measurable.

AI-generated analysis. Not financial advice.

Purpose‑built for customers: FARO CREAFORM, turning portable and automated dimensional measurement into strategic advantage for manufacturers, and FARO INSIGHT, transforming captured reality into trusted insight for construction, public safety, and geospatial professionals.

Lake Mary, FL, Jan. 22, 2026 (GLOBE NEWSWIRE) -- Lake Mary, FL, January 22, 2026FARO Technologies and Creaform, businesses of AMETEK, Inc., are announcing a major new chapter in their evolutions which will reframe how industries approach metrology and reality capture. FARO’s 3D Measurement business segment combines with Creaform, giving rise to FARO CREAFORM, a business unit delivering rigorous dimensional measurement solutions providing practical certainty so manufacturing and maintenance teams can act decisively. In parallel, FARO’s reality capture business segment will become FARO INSIGHT, a business unit that will focus on delivering world-class reality capture solutions transforming the physical world into actionable insights that teams can trust. By design, this reorganization is intended to deliver greater value to customers, accelerate innovation, and create synergies that support growth and long‑term growth.

Under the leadership of Fanny Truchon, FARO CREAFORM aims to make metrology more mobile, usable, and transformative, giving manufacturers better outcomes, a superior experience and a single point of contact for the complete portfolio. Led by Dietmar Wennemer alongside Virtek Vision, FARO INSIGHT will deliver a reality capture ecosystem that moves teams from field data to impact, enabling seamless capture, point cloud conversion, and data management and sharing for digital‑twin workflows across AEC&O, public safety, and geospatial.

“FARO CREAFORM is more than a consolidation. By combining the strength of two leaders, we’re opening possibilities that will empower industries to move from hindsight to foresight. FARO CREAFORM aims to become the undisputed leader in portable metrology”, explained Fanny Truchon, Business Unit Manager of FARO CREAFORM.

“FARO INSIGHT’s approach is simple: we want to digitize the world. Our hardware and software solutions reduce ambiguity to help track building progress, document changes, digitize crime scenes, structures, mines, forests, and landscapes to provide insights customers can build on”, added Dietmar Wennemer, Business Unit Manager at FARO INSIGHT and Virtek Vision.

Building on FARO’s more than 40 years of leadership in 3D measurement and reality capture and Creaform’s handheld metrology innovation since 2002, this next phase introduces a unified structure designed to ensure continuity, provide clear, timely information, and maintain the trust customers and partners expect.

About FARO CREAFORM
With headquarters in Lévis, Québec, Canada and Lake Mary, Florida, USA, FARO CREAFORM is the result of the combination of FARO’s renowned 3D Measurement business segment and Creaform’s innovative metrology solutions. With roots dating back to 1981, FARO has been a global leader in portable measurement arms, laser trackers, and reality capture technologies. Creaform, founded in 2002 in Lévis, Québec, has revolutionized handheld 3D scanning and automated inspection, serving thousands of professionals in automotive, aerospace, manufacturing, and research. Together, FARO CREAFORM empowers quality, production, maintenance and design teams to work faster, smarter, and with total confidence, unlocking better outcomes and superior experiences across manufacturing workflows. FARO CREAFORM is a business unit of AMETEK, Inc., a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales of over $7.0 billion.

faro.com
creaform3d.com

About FARO INSIGHT
Headquartered in Korntal, Germany, FARO INSIGHT builds on FARO’s legacy in digital reality, offering advanced solutions for reality capture, laser projection, and vision systems. FARO, established in 1981, has been at the forefront of 3D laser scanning and reality capture for architecture, engineering, construction, and public safety. FARO INSIGHT enables teams to capture, understand, and share reality data with confidence, supporting decision-making in construction, geospatial, and investigative fields. FARO INSIGHT is a business unit of AMETEK, Inc., a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales of over $7.0 billion.

faro.com

Attachment



Jamie West
FARO Technologies
8163948523
jamie.west@faro.com

FAQ

What change did FARO announce on January 22, 2026 (FARO)?

FARO announced a reorganization creating FARO CREAFORM and FARO INSIGHT business units.

What is FARO CREAFORM and who leads it (FARO)?

FARO CREAFORM combines FARO’s 3D Measurement with Creaform and is led by Fanny Truchon.

What will FARO INSIGHT focus on and who leads it (FARO)?

FARO INSIGHT will focus on reality capture, point cloud conversion, and digital‑twin workflows, led by Dietmar Wennemer.

Which industries will FARO INSIGHT target after the reorganization (FARO)?

FARO INSIGHT will target AEC&O, public safety, and geospatial professionals.

What are the stated goals of FARO’s reorganization (FARO)?

The reorganization aims to accelerate innovation, create synergies, and provide clearer customer engagement.
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Scientific & Technical Instruments
Measuring & Controlling Devices, Nec
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United States
LAKE MARY